In 2016, known as the first year of virtual reality (VR), with the VR devices of various manufacturers entering the consumer market one after another, if this year is the first year of VR hardware, by 2017, it will be the first year of application, and consumers have already Are you ready for the new wave of technological revolution? At this year's DigiAsia conference, VR has become an important discussion topic, including the chairman of Digital Kingdom, Zhou Yongming, deputy general manager of HTC virtual reality department Bao Yongzhe, Google VR partnership manager Aaton Luber and other VR market players participated in the discussion.
If this year is the first year of VR hardware, by 2017, it will be the first year of application.
Digital Kingdom Zhou Yongming: VR brings a new wave of technological revolution
Former Executive Director of HTC, Zhou Yongming, is optimistic about the potential of VR development and joined the Digital Kingdom of Hollywood Special Effects Corporation last year
"How does VR and AR affect our future? Just as Trump is elected president, this world is a great stimulus. This is a moment of change. Everything is possible." Chairman, Digital Domain Zhou Yongming said with a smile. Zhou Yongming was formerly the chief executive of HTC, and took over as Chairman of the Digital Kingdom of Hollywood Special Effects Corporation in 2015. He is actively involved in the VR industry because he is optimistic that VR will bring a new wave of technological revolution.
Zhou Yongming imagined the future of VR as a "social computer platform." For example, if he had someone who was really bad and boring in real life, he had a virtual life on the platform and his virtual life came to him. It makes more sense to say it. On this social platform, everyone can be together and everyone can do what they want to do and build their own world. What are the possible business models at this time? For example, this platform does not charge user fees. Everyone can join. When you want to go to another planet, you have to pay extra fees. There will be many e-commerce providers on top of it. Want to buy something.
This scene sounds very mysterious, but Zhou Yongming believes that this can definitely be practiced through time. "I believe 100% of VR is the next big bang." He said that VR will be the focus of innovation and the driving force behind the industry. The future revolution is worth looking forward to.
For example, Zhou Yongming is optimistic that Google's Daydream platform will further stimulate the development of the VR industry next year; Facebook's social VR is exciting; in addition, Alibaba introduced VR in the double 11 this year, and it also made people see that the e-commerce field will be VR. Great opportunity. "This is not to say how good he is now, but everyone sees the future. VR, AR are coming, and it will happen in three to five years. VR, AR, Social, IoT, 5G will all be connected and brought to us." Great opportunity."
HTC Bao Yongzhe: 2017 is the first year of VR content
Bao Yongzhe, deputy general manager of HTC's virtual reality department, believes that many VR devices have been seen this year, and the goal next year is to make the content deeper.
HTC started investing in VR in 2014. It is optimistic that VR will also have the potential to “change the worldâ€. Bao Yongzhe, deputy general manager of HTC’s virtual reality department, said that VR is a very laboratory technology. “No matter how much I say, if you don’t You will not know what kind of change he will bring when you come in contact."
In the future, the application of VR will not be limited to the gaming industry. "Otherwise, we will not say that he can change the world." Bao Yongzhe said that VR can be applied in education and applied in the automotive industry. Now auto manufacturers want to incorporate VR technology because everyone Want to put the showroom in the center of the city, but the cost is too high. With VR, you can display all the car models in a small space: while VR is a 3D display, even the way of art design will change. Another example is Alibaba's introduction of the "Buy+" VR shopping service on the Double 11 this year, allowing customers to see actual products and be more interested in buying and changing retail experiences.
This year HTC also cooperated with Tang Feng in the live broadcast of the TV program. Through remote interviews with VR, VR broke the distance between time and space, removing many obstacles and restrictions. Bao Yongzhe believes that in the future, social media will also change dramatically from point-to-point communications such as LINE, Messenger, WeChat, etc. due to the dramatic changes in VR, including the sharing of all “environments†such as text and picture videos.
After 2014, VR devices have mushroomed. If this year is the first year of VR hardware, the most important thing next year is to deepen the content. “Without content support, there is no way to infiltrate consumers.†Bao Yongzhe said, now everyone plays computer. The game LOL can play for hundreds of hours, but now there is no content that can play for so long on VR. These are all part of the content depth. Next year will be the game category at the most, and one after another will see applications for VR movies and corporate categories. Now, HTC has established its own VR store VivePort, launched the VIVE X accelerator program, "VR is worth looking forward to, now hardware and software platform accelerators are available, do not wait." Bao Yongzhe said.
Google: When the content catches up with the device, the world will change dramatically
Google Launches Daydream Platform at Google I/O Conference this year
Google currently owns Daydream, a VR platform, and also launched the first mobile phone equipped with Tango technology this year, becoming Google’s two major layouts in the VR and AR fields. Aaton Luber, Google’s VR partnership manager, is optimistic. Next year will be a year of rapid departure.
Aaton Luber said that Google’s investment in VR and AR is to change its vision of “Organize the world's information and make it universally.†to “Organize the world's experience and make it universally.†This incident has brought to consumers, "We look at him in a very easy way. Organize the information of this world and let him use it for everyone, so that the world's experience will be better."
Since the era of Youtube audio and video, Google has been focusing on the development of the field of action. When Google launched Google Cardboard in 2014, it did not expect such success. Google’s original idea was that VR should be actionable, accessible to everyone, and highly social. This is what Google learned from Google Cardboard and will now be further applied to Daydream platform. According to Aaton Luber, VR is a revolution in technology. It is the next device from the host computer to the tablet and mobile phone. It is the next technological development process and is also an important interactive point of technology. This is why Google launched Daydream.
In the hardware part, Google has already launched its own VR headset Daydream View, and support for Daydream View mobile phone Pixel, next year there will be more and more mobile phones support Daydream platform, Aaton Luber said, it is very important that everyone has After seeing the device, the next step is the operation of the content. Google cooperates with news media, museums and other content developers and developers. When the content can catch up with the current devices, the world will change drastically. "The speed of VR and AR will go forward. Very fast. Someone asked if it would be too late to enter now. I don’t think it is. Now is the mobilization moment.â€
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