What does "Baidu" produce in all aspects of the smart home field?

Although the concept of intelligent hardware began to emerge in China in 2013, it has given rise to a number of related industry companies with irresistible momentum, and has attracted the attention and active participation of many Internet giants, including in this area. Frequently recruited Baidu.

Baidu seized the opportunity of this emerging field of intelligent hardware, and cooperated with intelligent hardware startups such as Hewlett-Packard and inWatch. He also tried to build his own small-sized series of intelligent hardware products, and launched 30 smart hardware products. However, it is precisely because of its seemingly extensive and extensive involvement and its problems in the specific practical operations, leaving the impression of "more than fine" to the outside world, people can not help but wonder: Baidu on what basis can this What are the results of emerging areas? What is the basis for his confidence in smart hardware?

In business activities, any behavior of a company cannot be separated from its pursuit of economic interests. Every stage of development of the Internet has a key entry point, from the PC browser portal to the Mobile Internet App Portal, to a predictable 3-5 years later pan-intelligence terminal population. Baidu's seemingly dazzling behavior in the emerging field of smart hardware is only trying to occupy the market and gain a considerable user base, because intelligent hardware is bound to be an important entrance for building smart home network now and in the future, and it will occupy these key populations. Equal to having a potentially huge number of users.

Therefore, whether it is the R&D and promotion of related cloud technologies, or the construction of related data platforms and the involvement of multiple smart hardware fields, Baidu is a means to create wisdom and stop life. In the end, the day network county is to be able to be in the smart home ecosystem in the future. Dominated.

Of course, different from Google's Android hardware and application mall, Apple's iOS ecology and other international giants of intelligent hardware entry, Baidu is mainly to adopt the way from the traditional technology to the evolution of intelligent terminals to achieve this goal, such as from the PC Internet evolved from search technology, speech recognition, LBS and other technologies.

Baidu's smart hardware, through the coordination of the strategic cooperation department and the cloud computing department's operations, has actively seized the smart home, a market with broad development space, from three aspects in order to occupy a favorable position in the emerging intelligent ecosystem.

Cooperation channels focus on data

Compared with the competition and business thinking of the “you die” game in the past, the survival mode and thinking mode of cooperation and win-win has become the inevitable choice for enterprises in the new technology form. Baidu, on the one hand, cooperates with smart hardware companies with high reputation to focus on creating smart hardware for dulife series of sports and health wearables, such as the previous hand ring and health bracelet products now working with OPPO and TCL, and inWatch Intelligence. Watches and smart blood pressure monitors and other products. On the other hand, using powerful data advantages, Baidu and Smart Hardware have shared some data and functional interfaces and then marked Baidu Inside, the so-called Baidu Inside cooperation plan. Unlike previous cloud printing with Canon, dulife series bracelets, blood pressure meters, and other products involving richer and deeper technology sharing, the Baidu Inside program is primarily a kind of preliminary cooperation that uses basic services such as data account systems, and thus its scope is also More extensive.

At present, more in-depth and rich cooperation is mainly concentrated in the fields of health and sports, because with the improvement of the quality of social life, people are paying more attention to a healthy lifestyle, making this area have greater potential for data mining. At the same time, this kind of portable smart device can also provide users with a storage viewing channel to understand their own situation, which can be said to have great appeal to users who are increasingly focusing on their own health. For example, the health data of the wristband will be stored in Baidu Cloud. Users can also log in to the dulife page to view relevant information at any time.

Private products take precedence over the market

From small-scale Wi-Fi to small-scale shadow sticks, small-scale routing, etc., Baidu's own hardware brands basically involve all the hot areas of smart hardware.

Of course, extensive involvement will inevitably bring about the simple and crude methods and methods: Choose the direction of market potential, and then cooperate with hardware companies with greater advantages to quickly introduce new products. For example, in addition to the "small degree" series, Baidu has also introduced a "cool" product line represented by Bluetooth headset cool ear.

Compared to the "small" series, the "Cool" series has Baidu's own characteristics because it involves voice recognition, NIP semantic analysis, TTS voice integration and other technologies. It also acquires resources from Aladdin, WISE, and LBS services.

Baidu's seemingly lack of unique competitive advantage products but just blindly involved in various hardware hotspots and 100-odd accounts for the market's practices, in fact, just reflects the operating logic behind it and market demands: only participate in it, with users and related The strong corporate relationship can really take advantage of Baidu's search and cloud computing platform. Therefore, Baidu does not need to build a product with superior competitive advantage like grand husk or millet. What it really needs is only a wide range of participation in various fields in order to exert its core advantages in focusing on data.

Baidu's X Lab

With data advantages and extensive participation, the next step is to integrate these advantages and form an efficient and complete organizational ecosystem. This requires high-tech innovation and innovation.

Baidu's Cloud Innovation Lab is composed of senior internal technical engineers and researchers. It focuses on platforms for sensory, big data, machine learning and other wearable device hardware, and has applied for smart glasses and smart bracelets in the wearable technology field. Over ten technical patents including watches. At the same time, based on the shared win-win business thinking model, Baidu's X Labs has opened dozens of smart hardware for its more than 170 existing technology interfaces, including LBS location services, image recognition technology, and speech recognition synthesis technology. Cloud storage services and other important areas.