The TV became "a screen-sized smart phone"?

The television has become a "smartphone with a larger screen." For this "bigger mobile phone," major video sites, TV makers, network operators, and even regulatory agencies are based on their own interests and desires. From the "dark battle" to the "clear battle," the entire television industry is undergoing a new round of deconstruction and reconstruction.

The TV became a brand new Internet portal, and the mouse began to command the TV instead of the remote control. The Internet seems to be swallowing all the screens.

The closed transmission network of TV is being disintegrated by the Internet?

The traditional television industry relies on the wired network to connect television stations and terminals. The content viewed on the television terminal comes from the broadcast video provided by the television station. This closed system was eventually broken by internet technology.

The first breakthrough was IPTV - telecommunications operators became the second type of television signal transmission path outside the wired network, while providing TV users with more optional on-demand content. However, the resources of IPTV have always been in the hands of local branches of China Unicom and China Telecom, leaving little space and opportunities for other companies.

In the end, a thoroughgoing private-equity fund breaks through the OTT TV (Over-The-Top TV) model, which uses the Internet to transmit content to television users. According to the survey of Ovid Cloud, as of December 2016, the total content resources of Internet TV included more than 8,000 TV dramas, more than 19,000 movies, 5,000 animations, and more than 8,000 variety shows, covering 85% of the Internet. Video resources, while Internet TV terminal equipment is more than 200 million units, covering 36% of Chinese households.

The data shows that the total duration of daily booting of smart TVs has reached 6.01 hours, which is 1 hour and 50 minutes longer than that of traditional TVs.

After the Internet seized the core content, television channels were quickly run over to tasteless resources?

Compared with the disadvantages that can only be synchronized or broadcasted with TV stations in the past, current video sites can not only buy high-priced (or co-produced) major copyrights, but also distribute TV rights to TV stations, as they did in the past. Formulate an unequal treaty of "preliminary network backstage" and "network slow down platform."

Judging from Zhou Ding's theater, which was linked to the drama of the Internet, the TV station's behavior of pursuing deposits brought a contrast of down-history ratings and inflated playback.

When the video site grabbed the core content of the drama, the television channel was quickly run into a tasteless resource.

The television station first handed out the broadcasting rights. When video sites continue to seize power and become exclusive distribution centers, television stations may want to broadcast broadcasts and dramas, and they may only be able to knock on opponents' gates.

Sansheng III premiered in Zhejiang and Dragon TV

Hunan Network - Mango TV counterattack network?

Hunan Satellite TV's online platform "mango tv" has risen rapidly. Hunan Satellite TV's most exclusive content resources are only played on this, and users will only "pay for" high-quality content. Users are just downloading and installing in a wifi environment. The user habits of online video training for many years have made Mango TV a “funny dress”.

If the TV stations in the East, Jiangsu Satellite TV, and Zhejiang Satellite TV, which can build high-quality content for a long time, follow the practice of Hunan instead of selling copyright to Youku, iQiyi, Tencent, etc., then the Internet platform will also be affected.

However, the advantage of the Internet platform is not so simple. Youku's iQiyi, etc. are backed by the bat's Big Three. They have sufficient funds to support the production content, unlike TVs that need to attract more funds to support more high quality. Program or drama production.

Moreover, the resources are placed on the online platforms such as “mango tv” and other TV channels. There is always a big impediment to the dissemination of programs and episodes. For example, “star detectives” that have stopped broadcasting in the past few weeks, the audience is actually still Hunan TV's own fans, rather than the real users of the entire network, have the consequence of low program transmission, which will inevitably affect the late stage of the program, or post-season advertisements, title invitations, etc. The form can not be long.

In the end: In this era, only greater integration and inclusiveness will make greater progress. The first-line platform has content to grasp, and there is still room for survival. Complementing the network, reaching full platform coverage is a positive model for the audience, producers, and advertisers.

Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.

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