Although the current VR/AR market is no longer as crazy as it used to be, it has returned to reason and even a bit of a downturn. The big players in the market still have not lost confidence in him, and they are always looking for opportunities to break out. According to reports, Google officially launched the 3D model platform Poly, the launch of this platform will bring an opportunity for the vr/ar outbreak.
At present, the problems faced by the VR and AR industries, in addition to the slower hardware upgrades, are the lack of content. One of the reasons is that the content production threshold is high. Recently, Google officially launched the 3D model platform Poly, allowing creators to upload 3D files created by VR drawing tools such as TIlt Brush and Blocks to the platform for free browsing and downloading. With the advent of the Poly platform, the creation process of 3D models may be made simpler in the future, laying the foundation for the popularity of VR/AR.
After VR became popular, a team created the TIlt Brush app, allowing users to create 3D paintings in the virtual world. Because the app was so successful, it was even hailed as Photoshop in the VR world, and the team was immediately acquired by Google. After TIlt Brush, Google launched the Blocks app, which allows people with less talented paintings to create 3D pieces. Previously, through the content created by the above two applications, the creator can upload the work to the Google platform page of Sketches and Objects.
This time, Google officially launched Poly, which shows the works created by two applications on the same platform. It can also be seen that Google attaches great importance to the content of 3D models. In the United States, another company has already begun to do the same thing. SketchFab is the famous 3D model sharing platform in the past two years. This year, the 3D model of the website has exceeded 1 million, and the launch of Google Poly will undoubtedly have a big impact on SketchFab.
Clay Bavor, Director of Google VR
In the past, the creation threshold of 3D models was relatively high, and it was generally produced by designers on professional software such as 3DMAX and MAYA. Later, Google and Oculus launched the authoring tools on the VR platform, but the production of 3D model content remains unresolved. As VR and AR hardware become more familiar to consumers, consumption of 3D model content is on the rise. The most obvious example is the increasing number of users who want to add more 3D items to the AR camera app after the launch of ARkit and ARCore.
In solving the problem of 3D model content, not only Google and Facebook are racking their brains, but another giant Microsoft is also working in the same direction. The Windows 10 Fall Innovator update, which was launched just two weeks ago, officially presented Microsoft's MR Hybrid Reality platform to consumers. In addition to HoloLens and a series of partners launched VR head-up display, Microsoft also launched a 3D version of the drawing board for content production, allowing users to more easily experience and create simple 3D model works.
With the 3D camera of the Apple iPhone X gradually becoming the standard, it is possible for people to "shoot" a 3D model as soon as they win a mobile phone. The 3D model content is much more convenient than it is now.
When Youtube was first launched in 2005, the digital image wave has not yet fully arrived. The team members even had to go to some users to take the video tapes taken by the latter and bring them back to the company for transcription into digital format and upload them to the platform. With the popularity of digital cameras, especially mobile phones, the number of videos uploaded by users has exploded exponentially. Among them, various video shooting applications inspired by Youtube can be said to be a catalyst for users to make massive videos.
At present, in terms of the content of 3D models, similar to the environment in which Youtube was located more than a decade ago, various hardware and production tools are still immature. And Google launched Poly, a free 3D model sharing platform, and its strategic thinking is coming to its video sharing platform Youtube. The emergence of Poly will spawn a group of companies trying to develop 3D model making gadgets in the future, so that people can easily create a good 3D model using mobile phones to drive 3D content and VR and AR outbreaks.
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