Some fund managers also revealed that the industry has indeed turned better than the past two years, but in this regard, the industry is beginning to break out and still needs to continue to observe.
The order is bursting with the injury of the price
The price of the products continued to decline, and the demand for the terminal was generally warmed up by commercial lighting and indoor lighting. The orders of some companies in the upper, middle and lower reaches began to fill up.
The sudden emergence of happiness in the LED industry has made many listed CEOs who appeared in the "10th High-tech LED Industry Summit Forum" also lamented a bit suddenly. Gong Weibin, chairman of Ruifeng Optoelectronics, bluntly stated that this round of demand broke out one year ahead of his expectations.
According to Wang Lianghai, vice president of Tongfang, which focuses on chip production in the upstream of the LED industry, the company's machines are now operating 24 hours a day, and some customers have to queue up for chips. Zhu Bingzhong, deputy general manager of Dongguan Qinshang Optoelectronics, said that the order has been placed two months later.
Faced with the doubts of relying on government subsidies, Wang Lianghai admits that it is still at a loss stage, but it is confident that the company will achieve positive cash flow in the third quarter of this year and achieve a meager profit at the end of the year. In particular, it emphasizes that this is in the absence of subsidies.
Rapid changes in the upstream and downstream of the industrial chain have also been able to respond quickly in the secondary market. Since entering May, the LED industry chain has been leading the way in the entire electronic components sector. In addition, from the quarterly reports of LED listed companies, most of them achieved a positive year-on-year increase in net profit, and the expectations of the mid-year report are relatively optimistic.
However, in this round of booming industry, the situation is not hot and cold, but the cold part has been ignored by the collective. "In the circulation channel, some LED prices are even lower than traditional products. In the first half of the engineering field, the price of the tunnel lights and street lamps is still bloody." Xu Min, vice president of Guangyu Lighting Technology, said that the market did not have The whole is good.
Expansion of several listed companies
History always has striking similarities.
In 2010, based on the expectations of the industry outbreak, global LED companies have significantly expanded their production capacity, and domestic companies have also followed up. However, demand for downstream applications continued to weaken over the next two years, and market supply and demand imbalances have become a pain for almost all companies in the industry. At that time, the "first year" that was hailed as "the first year" did not really open.
This time, Zhu Bingzhong called it the best year for the LED market. Can it start the real "Year of the Year"?
Gong Weibin, chairman of Ruifeng Optoelectronics, expects the industry growth rate to reach 15% this year and even 40% in 2014.
Li Guoping, general manager of Hongli Optoelectronics, who is also optimistic, said that through the development of the LED industry in recent years, the price of LED has dropped drastically. Both price and quality have shown good cost performance. In the next two or three years, LED lighting will usher in the best period.
Accompanied by this optimistic pre-judgment is the actual action. The reporter noticed that in the last two or three weeks, there have been reports of re-expansion of many companies. Will these actions once again cause the industry to continue to sink into overcapacity?
On the evening of May 27, Sanan Optoelectronics announced plans to raise 3.3 billion to expand its LED project. A few days later, the company announced that it has established a LED application company with Weiwei, with a total investment of over RMB 1 billion. Then he took another $22 million to bring the US lumens to the bag.
On the evening of June 2, Lianchuang Optoelectronics announced 16.72 million acquisition of 51% equity of Shanghai Xinmao, plus LED business, and industrial and market layout in Shanghai and its surrounding areas.
On the evening of June 3, Aoyang Shunchang announced a plan to increase the amount of funds, and plans to raise funds of no more than 512 million yuan to invest in the first phase of the LED epitaxial wafer and chip industrialization project and supplement the working capital, of which the total investment of LED projects is 808 million. Yuan, it is planned to invest 400 million yuan.
In addition, there are listed companies setting up joint ventures to get involved, and non-listed companies also have LED projects with an investment of over 2 billion.
Obviously, if the recovery rate of demand still can't keep up with the expansion speed, then the industry will inevitably repeat the mistakes made two years ago.
However, judging from the market judgment formed by the recent G20-LED Summit Chengdu Conference held by Gaogong LED, they believe that the government's encouragement of upstream investment in 2010 will lead to a different industry fire. This year's recovery is based on the sharp loosening of product prices and gradually approaching traditional energy conservation. The price level of the lamp is caused. At the same time, due to the tight supply and demand of the medium power LED device market, the demand for indoor lighting market is gradually heating up.
Outside the venue, the two LED company CEOs told reporters that the real test will be more clear in the third quarter and fourth quarter of this year. “The product is still in the stage of paving the channel. It will take one or two months for the consumer to enter the market. In addition, there will be feedback on product quality at that time,†said a listed company executive who did not want to be named.
Industry integration tide opens
Since the second half of last year, the industry's integration tide has started.
For example, Sanan Optoelectronics has tried to invest in Yuyuan Optoelectronics, acquired Lum inus D evices in the United States, Dehao Runda assaulted NVC Lighting, and invested in Weimei Shengjing.
The reporter also found in the announcement of Hongli Optoelectronics that the company had clearly stated that it would actively extend to the downstream of the LED industry chain, taking advantage of complementary advantages as the principle, taking into account synergies and growth, actively seeking quality targets, and achieving integration through integration. The company has leapfrog development.
However, according to the reporter's observation, the current integration tide, the ideas of different companies are not the same.
Several well-established listed companies such as Dehao Runda, Guoxing Optoelectronics, and Sanan Optoelectronics have chosen the entire industry chain for integration.
In the view of Tan Changlin, general manager of TSMC solid-state lighting, the first stage of industrial optimization, do not talk about the middle and lower reaches, the consumer public can not understand the middle and lower reaches, he just want to buy a light bulb. The upper, middle and lower reaches are blurred at the end, or there is no such thing at all. As long as you have the ability to make the best of the chip and make the lowest cost a light source, you can integrate LEDs, power supplies, etc. into a simple light source, and then use it as well as traditional lighting.
And Gong Weibin said frankly that as a midstream in the industrial chain, he did not dare to integrate easily with the downstream. Because it will face a change from 100 partners, a high degree of reliance will create risks. "It is possible to integrate with the upstream, because both the upstream chip and the midstream package output are light sources. It should not be two industries. The integration of the two is not only fast but also easy to succeed. On the contrary, there are more uncontrollable factors in the midstream and downstream integration."
(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)
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