Beauty small home appliances by high-tech vocabulary hype

With the development of science and technology, there are more and more cosmetic beauty products that use hype concepts as publicity gimmicks. Taking beauty instruments as an example, there is a wide variety of product styles and publicity methods. Among them are many famous brands such as Baifu, Fangchuang, Olay, Panasonic.

Are these conceptual beauty products as effective as their propaganda? The founder of the left bank's women's network and the skin care expert Bing Han have publicly called the cleansing apparatus on Weibo. However, according to reports, there are no relevant quality standards for small beauty appliances, and legal supervision is still blank.

High-tech vocabulary hype concept

On April 6, the reporter investigated various sales websites and discovered that the functions of these beauty small home appliance products were too “magic”, such as the online white doctor brand worth 200 yuan for cleansing apparatus propaganda: acne, blackheads, acne, 10 Days to 15 days begin to take effect; freckle, anti-acne, improve the skin yellow, balance oil, whitening can be seen in 20 days. Matsushita's Nano-Ionic Steaming Device with a value of 500 yuan is advertised: just 6 minutes of nano steam can penetrate the skin deep enough to make up for water. Olay a cleansing meter worth 366 yuan publicity: one minute, fine pores, bright skin color. "There is no publicity so easy to use, if you really do not use other cosmetics." Ms. Zhao said the public, she bought a white doctor's cleansing apparatus, might as well wash my face with a clean face wash clean, now All shelved.

There are many products that use high-tech concept hype, "ion technology" import and export clean, can discharge the skin of toxins and residues; "nanotechnology" can moisturize, beauty skin; "light wave function" beauty skin And so on, high-tech vocabulary makes it difficult for consumers to understand.

Brands and prices vary widely

In the interview, the reporter learned that the price of these small beauty appliances is generally more than 100 yuan. On Taobao, the price of a beauty instrument of the Panasonic brand is more than 2,000 yuan. In the most recent month, there are 6 people buying. Another 388 yuan small beauty instrument has been purchased by 184 people in the latest month. The doctor of white color has a value of 260 yuan. The cleansing meter of the last month has even reached thousands of transactions. The reporter found that the beauty products with a price of less than 500 yuan had the best sales, and beauty products as high as several thousand yuan also had a certain popularity.

On the Weibo website, the founder of the left bank's women's website and skin care expert Bing Han recently publicly called the cleansing apparatus on the Weibo: "The cleansing apparatus must face a paradox - if the cleansing is awesome, it will have to be great and deep friction, so weak. At one point, sensitive skin, thin skin, dry skin will certainly be unbearable; if you want to make sensitive skin, thin skin, dry skin can withstand, it is bound to act lighter, shallower depth, that is, cleaning is not to force, that can be resolved by hand Therefore, it is only suitable for part of the people in some situations or even in some areas. Each way gods can discuss and discuss."

Domestic quality standards are still blank

In this regard, the industry sources said that some beauty small appliances due to the use of alternating hot and cold, vibration, etc., can indeed help open the pores, to achieve a deeper level of cleanliness, but the principle of washing machine is mechanical, the role of the intensity can not be grasped intelligently, not long-term use.

At present, the quality of domestic small home appliances on the domestic market is uneven, and the degree of brand concentration is low. In addition to well-known brands such as Panasonic, Olay, Bai, and Superman, many brands are unheard of, and their functions and prices are also very different.

In recent years, Japan, the United States, and the European Union have successively promulgated the quality standards for beauty products for small home appliances. However, this work in China has not yet officially started, and relevant standards are in a blank state. This led to the relevant manufacturers of beauty products produced by small home appliances can only temporarily follow the quality standards of similar products around, but also to some manufacturers to play the concept of fried dumplings and other acts to provide a "drowfish in troubled fish" space.