Small appliances start high-end competition

Smart phones, smart TVs, smart rice cookers... The word “smart” seems to have become the next iconic word. In daily life, as large as a refrigerator, as small as an electric toothbrush, as long as the "intelligence" is topped, the price of this product will often "rise." For many consumers, the trend of smart home appliances on the one hand satisfies their pursuit of higher and higher quality of life, and on the other hand they are driving away from the era of tens of small appliances.

Can't read the price is popular "Can't get a discount? Can a razor be so expensive?" Miss Zhao said she was ready to buy a slightly better razor as a birthday gift for her father, but went to the mall. Only to find that all the higher grades, the price makes her some "understand." According to the staff of the mall, Miss Zhao's fancy razor is one of the classic products belonging to a well-known foreign electric appliance brand. The price is 899 yuan. It can be quickly charged or body washed, and there are two-year warranty. "A razor is worth the price of a microwave oven, and it is not discounted. I really want to know what the cost price is." Miss Zhao is still very puzzled.

In fact, many consumers have stated that with the application of various modern technologies, many “small” home appliances prices are almost equal to their acceptance bottom line, but the “big head” color TV prices that are also undergoing technological innovation are in It is incomprehensible to go down year by year.

The high-end movement is quietly developing. On the one hand, large-scale chain stores and supermarkets are gradually entering the market. On the other hand, the upgrading of small household appliances is accelerating. All of these allow citizens to come into contact with more and more high-priced and small household appliances when shopping. Attentive consumers will also find that this "high-end movement," which is quietly carried out by small household appliances, although it has not reached the goal of mass market, it has the posture of "high-end" in the end. "I hope that small home appliances, like color TVs, will carry out more technical comparisons and less price comparisons." One consumer expressed his voice to reporters.

Many mall shopping guides, when selling high-priced and small household appliances, mostly use the appeal of humanization and quality of products as the main selling point, and do not place too much emphasis on functionalization and practicality. The person in charge of the home appliance area in a shopping mall in our city told the reporter that this is because more than 50% of consumers consider buying such products for gifts rather than for personal use. The person in charge also said that since the beginning of last year, some low-priced small household appliances have been delisted in the market. In recent years, high-priced smart products have emerged one after another and have become the mainstream of small household appliances in the future.

Although the best high-end small household appliances have become hot after they are used, the price is too high and the sales situation is not optimistic. One of the important reasons lies in the maintenance difficulties caused by the multiple functions. Many consumers hold the idea that small appliances are just as inexpensive to use as they are. If they are too high-end, they will feel bad, be troublesome to repair, and be reluctant to throw them away. It is purely a matter of spending money. Therefore, it is not a good thing that many small appliances have more functions.

An important sign of whether the industry is mature or not is whether there is a perfect after-sales service system. In contrast, although the price of small home appliances is "high-end," after-sales service may not be able to reach the corresponding level. Therefore, considering that there are some shopping malls that have specifically introduced “extended warranty” services for “high-end” small home appliances, consumers should pay special attention to the after-sales service of goods when they purchase smart home appliances. In addition, it is best to have the sales staff show all the features and learn how to use them on the spot. Only by finding out if you really need such a function of home appliances and how to use these features can you make the best use of it.