September Android Tablet Analysis Report

In September 2013, in the Android tablet market in China, brand awareness remained stable, and Samsung still led the Android tablet market. In terms of user attention, tablet PCs powered by the Android 4.2 system surpassed Android 4.1 for the first time to become the user’s highest-profile product with a 42.3% interest rate. This indicates that the Android market may again usher in new changes.

First, the brand attention pattern • Samsung leading Android tablet PC market in September Android tablet PC market, Samsung 30.2% of the user attention leading the Android tablet PC market; Lenovo and Taipower followed, the brand attention was 13.0 and 9.8 %. From the perspective of the proportion of brand awareness, the cumulative attention of the top three brands is 53%, and the degree of user attention is relatively concentrated.

•E person E This book compares the top ten brands in August-September. In September, Samsung’s brand awareness increased steadily. Colorfly’s attention rose sharply from 2.4% in August to 4.8% in September; Lenovo’s The degree of concern was 13.0%, which was a 3% drop from August. The attention of Other brands remained relatively stable. Products concerned E person E on the list with 1.8% of the attention of the top ten, cool than the Rubik's cube, Colorfly and five elements concerned about the rankings have increased; Google and the Blue Devils have appeared to varying degrees of decline.

Second, the product focus on the pattern (a) product attention to the pattern • Samsung's four products on the list in September Android tablet PC market, Lenovo A3000 (8GB / white) to the absolute advantage of the top product attention, Samsung N5110 and ASUS MeMo Pad HD7 tight Followed. Judging from the brands of the products listed on the list, this month's Samsung’s four products are among the top ten and the number of products has obvious advantages.

• The price advantage of the Colorfly E708 Q1 is obviously that the average price of the ten products is RMB 1,908, and there are five products under $2,000, of which the Colorfly E708 Q1 has the lowest relative price, and the market price is only RMB 399. The product price advantage is obvious. From the perspective of the product screen resolution, this month's product list screen resolution is relatively high, including 1280x800 resolution products, mostly to reach six.

(II) Product attributes 1. Product categories • Domestic brands Tablet PC Concerned ZDC statistics show that in September domestic brands accounted for 91.5% of products sold, which dominated the market. Regarding the degree of product attention, due to the obvious advantages of domestic brands in product quantity, it has an advantage in confrontation with foreign brands. Its product awareness this month is 55.2%, which is 10.4% higher than foreign brands.

2, the price structure • foreign brands based on high-end products in September Android tablet PC market, Android tablet PC market price was 1676.3 yuan, down from last month. Judging from the product category, the average price of foreign brand products this month is 2295.4 yuan, which is 1120.9 yuan higher than that of domestic brands. It can be seen that most foreign brands mainly focus on high-end products.

• The price of the 500-999 yuan price segment is highly competitive. ZDC statistics show that in September, the product density in the price segment of 500-999 yuan was the highest, reaching 48.8%; and the price segment in the price of 1,000-1999 yuan was ranked second with 33.7% of the product segment. From the perspective of the product distribution of the price segments in the overall market, product competition in the price segment of 500-999 yuan is relatively fierce.

• The price of the following 500 yuan products rose in September Android tablet market, 1000-1999 yuan price segment tablet is still the user's highest degree of product, 500-999 yuan price segment products with 24.9% of the attention ranked second Bit. The product concerned about the proportion of changes, this month, the following 500 yuan product attention increased significantly, from 2.5% in August rose to 4.9% in September; September 3000-5000 yuan product price in the price segment fell, and August Compared with a 2.9% drop, the product prices in other price segments remained relatively stable.

3. Functional Structure • GPS navigation tablet PCs continue to increase their attention ZDC statistics show that in the Android tablet market in August, the percentage of users with tablet PCs with GPS navigation is over 50%, which is 0.6% higher than that of tablet PCs without navigation function. . Concerned about the proportion of changes, this month's tablet PC products with built-in GPS attention increased, from 45.3% in August to 50.3% in September, a larger increase.

• 3G network Android tablet occupies the leading position in the market. In the Android tablet market in August, the proportion of tablet PC products supporting 3G network reached 74.8%, and that of products that did not support 3G network was 49.6%. The product quantity advantage is obvious. With regard to the degree of product attention, users pay more attention to 3G network products with better network fluency.

4. Operating system • Android 4.1 operating system products accounted for over 40% of the Android tablet market in September. ZDC statistics show that products using the Android 4.1 and Android 4.0 operating systems dominate the market and their products account for the difference. It is 44.1% and 39.0%; compared to the former two, Android4.3 is a new member of the Android family and its products are relatively few.

• Android4.2 products favored by users ZDC statistics show that on the Android tablet market this month, products with Android4.2 system take 42.3% of the attention to go beyond Android4.1 and become the most concerned tablet. Concerned about the proportion of changes in terms of this month, Android4.2 product attention increased sharply, from August's 30.4% rose to 42.3% in September, up 11.9%, other Android system products are showing varying degrees of decline in degrees.

5, screen size structure • 7-8 inch product attention continues to rise September Android tablet market, from the product screen size, 7-8 inches is still the most popular user-friendly screen size, this month, the product attention to achieve 53.1%, up 2.1% from August, and other screen size products remain relatively stable.

Third, the brand analysis (a) the average price of the product • Samsung's average product price is relatively high in September Android tablet PC market, Samsung in the sale of products for the average price of 2507.3 yuan, compared with the Android market product price high 834.7 yuan. Although the average price of the product is relatively high, its concern this month has exceeded 30%, reflecting the user's preference for Samsung products.

(II) Concern about the trend of proportions • The trend of Samsung brand's attention has increased first and then decreased. According to ZDC statistics, the Samsung brand’s attention has shown a trend of rising first and then decreasing this month, reaching the highest level of the month on the 3rd and 15th respectively. Values ​​and minimum values, followed by concerns about the proportion of fluctuations in the 29%, and finally at the end of the month remained at 29.7%, compared with 31.9% at the beginning of the month decreased by 2.2%.

ZDC concluded: This month, the number of products with GPS navigation features continued to increase, and its user’s attention exceeded 50%, reflecting the growing concern of life applications, and the competition between the Android platform and the iOS platform. It will be expanded in this area.