What is the next generation search
Until now, there have been two changes in the search:
The first change was from Infoseek to Google. The change was mainly an algorithm upgrade. Google's Page Rank increased the accuracy of search results and laid the foundation for search overlords, affecting nearly 20 years of technological influence. Although there are large clients such as QQ and MSN in the PC Internet era, its core form is Browser+Search Engine+Website. It also means that in the PC era, the status of search is higher than that of e-commerce and even IM/SNS. Search engine is a well-deserved representative of the PC Internet.
The second change is from the PC Internet to the mobile Internet. What is changing this time is not search technology but usage scenarios. At this time, the place where the search took place was greatly shifted from the browser. The App (Ctrip, etc.) equivalent to each head product took the search from Baidu's hands back to their own hands. At this time, Baidu, who was originally decapitated, should be very sad. However, fortunately, the number of Internet users on the mobile Internet has increased significantly. This partly compensates for the losses caused by the portion of traffic that was taken away. In other words, the amount of search in the mobile Internet era is growing, but the importance of search engines has been reduced.
The key question now is what is the third generation search? Negative news does not kill Baidu, but once it misses the next generation search, it is likely to survive 18 months. Sun’s $200 billion market capitalization did not escape this rule, and surely Baidu will not.
The trend of the next generation of search is very clear, and Chen Xiaoliang, CEO of VoiceChip, has a very accurate summary of this: Voice interaction is search. The current representative work is Siri, Cortana, etc. Although these products have not yet become mainstream, their huge potential has reached the point where large companies simply cannot ignore it.
Many people may not have noticed that there are very few products that foreign five technology companies are trying hard to build at the same time. The most obvious ones are voice assistants: Google’s Google Now, Apple’s Siri, Microsoft’s Cortana and Xiao Bing, Facebook’s M, and Amazon. Alexa. In the third generation of search, not only will the quantity increase, the search engine will become important again, even more important than the PC Internet.
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