LED chip targeting custom market

The latest market data shows that the retail price of LED bulbs in the United States has dropped to 8 US dollars, and the price of energy-saving fluorescent lamps is about 5 US dollars. Under this price difference, the tendency of consumers to choose more energy-efficient LED lamps will be further strengthened. It is expected that by 2015, it will truly usher in the LED lighting market.

At the same time, however, some industry figures believe that LED's speed to enter the general lighting market may exceed people's expectations. Fang Lezhang, general manager of China Resources Power Technology Co., Ltd., analyzed: “With the dramatic decline in the price of LED lighting products, the home application market is about to take off. The market’s expected growth rate is about 30%, but I think it's more than that, especially. The LED application market in Mainland China may have a double growth, and the current LED lamp factory price has dropped to 1.38 US dollars, and there is no price barrier to enter the home market, and in 2013, some consumers may try to use LED lighting products. The effect is good and there will be a lot of procurement in 2014."

LED lighting is a big market that all semiconductor manufacturers cannot ignore. In the past, due to the lack of funds and design capabilities, local chip design companies were restricted from entering a customized chip market, resulting in fierce competition in the standardized product market and declining gross margins; and customized chips for specific applications. That is, the gross profit of the ASIC chip market in the analog field is relatively much higher. In 2011, the market size of the entire analog chip was about 40 billion US dollars, of which more than 90% was the custom chip market. Therefore, customized chips for specific applications have become one of the main directions for the development of many chip manufacturers worldwide.

For the special needs of LED lighting, the chip manufacturers need to have a more long-term development plan, as well as strong design capabilities, and constantly enhance their own service capabilities, and in-depth client, to help customers solve problems and provide practical solutions. And products.

In addition, the funding issue is another major bottleneck often encountered by many manufacturers. In this regard, Fang Lezhang said: “At present, the competitive strength of China’s electronic manufacturing industry is obvious to all. It is not only strong in production capacity, but also fully equipped. The IC chip industry is very important.

Mainland China is becoming an important LED product manufacturing base in the world. In the critical period when LED lighting is reaching maturity, customized semiconductor chips will provide solid technical support for the popularization and application of LED lighting products, and will also promote the overall LED industry chain in China. Development and improvement.