Keeping pace with the times and innovating constantly is the law that keeps the brand fresh and vibrant. Since 2014, COACH has promoted brand transformation programs in three areas: product, store and marketing. In terms of store upgrades, the COACH brand has launched a modern luxury concept store in different channels around the world – by using the iconic brand elements and in the dynamic and dynamic New York as the backdrop, it strengthens the unique positioning of COACH's natural New York style.
In addition to the bright store upgrades, all COACH China stores have introduced a powerful in-store management “weapon†that combines fashion and operational efficiency – based on Apple iPod touch 5 and Honeywell Captuvo SL22 enterprise-class Apple-specific scanning accessories. In-store management system. Honeywell's Captuvo SL22 is combined with the iPod touch 5 to cleverly turn Apple devices into an enterprise-class handheld mobile terminal device. Together with COACH's customized in-store management software (APP), it not only greatly improves store operational efficiency, but also reduces The cost of the store's input, but also quietly pulled up the luxury retail industry mobile "weapons" upgrades.
The clerk is using Honeywell Captuvo SL22 to help customers check product information.
Case background
COACH is a strong brand based on 75 years of classic heritage, long history and exquisite craftsmanship. It was founded in New York City in 1941. Its products include handbags, men's bags, men's and women's small leather goods, shoes, outerwear, watches, leisure and travel accessories. Scarves, sunglasses, perfumes, jewelry and related accessories. The Chinese market is the third largest market for COACH in the world after the United States and Japan, and is one of the markets that COACH attaches to. In order to better serve the Chinese market and bring consumers luxury goods that lead the fashion trend, COACH established Coach Trading (Shanghai) Co., Ltd. in 2008, and has opened about 150 COACH stores in China.
In the past operations of COACH China Store, the in-store management system is composed of handheld terminals, desktop computers and in-store management software. It is mainly used in store receipt, transfer, inquiry (inventory, price, etc.), inventory adjustment, inventory, etc. Work link. With the continuous changes in store operations and consumer demand, the previous management system has been unable to meet the application, and its shortcomings are mainly reflected in:
Single function : The handheld terminal originally used by COACH only has a single inventory function and can only be used when inventory is performed in the store.
No mobility : Product information queries and entries rely on desktop and handheld terminals. Although the handheld terminal in the past can support the clerk to collect product information in the store, it does not support wireless transmission. It can only be inserted into the base for data transmission and other follow-up work after the data is collected.
Low efficiency : Due to the single function of the system and the lack of mobility, employees need to repeatedly return in the store (cash computer, warehouse, goods, etc.) when performing in-store receiving, resale, inquiries, inventory, etc. And some data information also depends on manual writing or typing, which directly affects work efficiency. Especially in the case of inventory, this situation is more obvious: small-scale shop inventory often takes 4 hours, while some larger stores even take 7-8 hours.
High cost of use and maintenance : COACH's previous handheld devices have complex operations. For example, when doing shop inventory work every month, COACH even needs to arrange an expatriate engineer in each store to do on-site support—instructing the clerk to operate the equipment and solve potential equipment problems. Only in the labor cost of engineers, COACH Chinese stores need to spend up to about 150,000 yuan / time.
In order to solve the above problems, COACH launched the in-store management system upgrade project, not only developed a new in-store management software, but also selected Apple iPod touch 5, which is stylish and easy to manage, as a new handheld terminal device. The carrier of the software. However, an ordinary iPod touch 5 does not have good bar code acquisition performance and cannot reach the durability of enterprise mobile terminals. Therefore, COACH is also looking for a scan that can support applications such as price inquiry, product audit, inventory management and customer assistance. Accessory equipment. After systematically testing the system compatibility, scanning performance, ease of use, durability, battery life and comfort of multiple brands and models of Apple accessory equipment, and considering the product brand and its service system, COACH finally chose Capitious SL22, a special scanning accessory for Honeywell's enterprise-class Apple iPod touch 5, which is both functional and cost-effective.
Honeywell Enterprise Apple iPod touch 5 dedicated scanning accessory Captuvo SL22
solution
The Honeywell Captuvo range is a mobile-specific accessory that is certified by Apple manufacturers for leading-edge scanning performance, safety and durability. The Captuvo SL22 provides an external bar code scanning engine, supplemental power supply and enclosure protection for the Apple iPod touch 5, transforming consumer-grade Apple device upgrades into enterprise-class mobile devices, bringing convenience to COACH's in-store operations.
Receiving, transfer management
In the past receipt and transfer process of COACH stores, the clerk mainly relies on desktop computers; that is, you need to copy or take photos to record the outer box code of the goods, then return to the computer system to input information, check the goods and check the quantity of the products, and then confirm Receiving or transferring goods. After implementing the new system, the clerk only needs to use the handheld terminal to scan the barcode on the outer box, and the product information can be identified; after the store clerk checks, the clerk can confirm directly at the handheld terminal to complete the receiving or transferring process.
In-store query management
Due to the single function of the handheld terminal, when the customer asks for product information (such as inventory, price, exchange rate), the employee needs to go back to the cashier computer or warehouse for check and check. This is not only time consuming, but customers often have to wait too long to leave. Based on the new system, the clerk logs in to the COACH in-store management software on the iPod, and uses the Captuvo SL22 to scan the product barcode, so that customers can check the inventory of the product at any time and anywhere, and at a preferential price (even under the current exchange rate, in different countries and regions). Price) and other information.
The clerk is using Honeywell Captuvo SL22 to help customers check product information.
Inventory adjustment
When the original COACH store handles inventory adjustment, it needs to be processed first by the COACH headquarters finance, and then it will be approved from the headquarters to the store at all levels. After the new management system is used, the store can initiate an inventory adjustment request directly through the mobile data terminal, and the adjustment is completed after the district manager and the store manager approve the application.
Inventory management
Store inventory helps to find out the loss of store goods and take timely measures, and will also provide the correct basis for store inventory adjustment. In the past, COACH clerk needs to use the handheld terminal to collect product information, then plug the mobile data terminal back into the base and transmit data with the computer. The operation is more complicated. When using the new system for inventory, the clerk only needs to use the handheld terminal to scan the product barcode and enter the corresponding inventory information, which can be transmitted to the management system in real time. Since the new system is simple and easy to use, there is no need to use an expatriate engineer.
The clerk is using Honeywell Captuvo SL22 for real-time inventory counting.
Implementation Effect
COACH China Store implemented an in-store management system based on Apple iPod touch 5 and Honeywell Captuvo SL22 scanning accessories, which brought many benefits to COACH's in-store management, as shown in:
Diversified device functions : In addition to inventory, the new handheld terminal also supports a variety of applications such as product inquiries and even web pages. And because of the compatibility of the Honeywell Captuvo SL22 with the Apple iPod touch 5, the handheld terminal can access up to 520,000 applications in the Apple Online Store to help shop assistants get more information.
Commodity management is more convenient : the existing system is powerful, whether it is receiving goods or stocking, the store staff can be completed on the handheld terminal, and the product management becomes fast and accurate.
Mobile anytime, anywhere : The handheld terminal supports wireless WIFI connection, which enables data collection and transmission operations anytime and anywhere, providing a good mobile operation for both the clerk and the customer. And, the Honeywell Captuvo SL22 can also provide extra power for the iPod touch 5, ensuring that the device is used up to the maximum amount of time.
Saving on input costs : The new system is not only cost-effective, but also helps the store to significantly reduce the use of expatriate engineers, which in turn reduces the labor costs. For COACH, equipment can be recovered for more than a year.
Simplify workflow and increase work efficiency : The new system simplifies the workflow and helps shop assistants save a lot of work time and improve work efficiency. For example, COACH China's store inventory time has been reduced by about 50%, and inventory adjustments can be completed quickly.
Improve the service quality of the store : The easy-to-use and powerful operating system helps the store staff to understand the product information and respond to customer inquiries anytime and anywhere, helping the store to improve the service quality.
Jacky Shi (Senior Director, Store Systems ASIA) said: "To provide consumers with a stylish and convenient and personalized consumer experience, providing employees with an efficient and good work experience is our focus. Honeywell's good product quality and pre-sales and after-sales service have contributed to our cooperation and won wide acclaim from our consumers and employees. This in-store management system based on Honeywell Captuvo SL22 scanning accessories. After the application, the employee satisfaction rate has reached more than 90%. In the future, we will use the system in more regions and stores, and we are willing to cooperate with Honeywell."
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