The smart TV market in May can be said to be an icy day. 
According to AVC's push total data, the retail volume of color TV during the promotion period was 1.76 million units, a year-on-year decrease of 13.0%. On the other hand, the market performance of mid-to-high-end color TVs has continued unabated. Large-size, smart, 4K, curved and other high-end products have become the first choice for most users. Internet TVs represented by music, sights, millet, and micro-whales are all new products and have caught the fast track of artificial intelligence.
Recently, Internet TV brands still revealed that they will launch three heavyweight new products at the 526th Anniversary and bring a long-awaited new system for human interaction. On this basis, there will also be a laser TV that represents the future trend in the market. A hall-class video and audio feast is ready to see if TV can be transformed into an "integrator" of Internet TV on this anniversary.
Highlights Conjecture 1: Breaking the status quo of smart TVs
Some analysts believe that after watching TV announce the full-matrix product strategy at the AWE exhibition in March, there have been intensive releases of seven new products. If you count the products to be released on the 526th Anniversary, see the new product release speed. And density has been called the "Internet TV". What's commendable is that the product styles are different, and there are dry goods in design, sound effects, panels, workmanship, systems, etc., and each has its own attribution. According to the news, the new products that will be unveiled at the 526th Anniversary celebration are Huan Watch series, which is based on the high-end market. The X55Q, which had an ultra-thin curved screen and equipped with a hall-class stereo at the 2017 AWE, was one of them. Having such a product as an outpost can not help but make people look forward to this new machine.
The “explosion strategy†was once regarded as a standard by the Internet TV brand. Explosive money means a standard that meets most people, and its essence is to make a choice between product features, quality, and integrity. As the content industry is booming, users' desire for consumption upgrades has intensified, and the “majority majority†explosion strategy is harder to please users, especially mid- to high-end users. Looking at the full matrix strategy it is hoped to use the three major series of products to make the user's choice of rights more open and arbitrary.
The highlights of the second guess: Zero-distance feelings of artificial intelligence into life
For a long time, artificial intelligence has given people the feeling of "clouds and fog." In addition to the technical terms of deep learning, algorithms, big data, and simulated neurons, what exactly does artificial intelligence change the power of the world? In fact, artificial intelligence is based on breakthroughs in computer vision, speech recognition, and natural language processing. It allows the machine to read human claims and then better serve humanity through superb mechanical power. Taking smart TVs as an example, the remote control mode has existed for more than half a century. However, the remote controller has many inconveniences for infants and the elderly, and often needs to be replaced by other people in the home when such a group of people has a channel change request. Members do it.
According to the source, TV will soon launch a new CAN UI system with deep learning capabilities at the 526th Anniversary celebration. Of course, the imagination of a mature voice interaction system is not merely a “man-machine dialogueâ€. More humane use scenarios and smart recommendations based on viewing interest are the highlights of this anniversary. According to internal employees, the artificial intelligence system integrated into the new product will allow users to bid farewell to boring “brushing stations†and quickly lock in content that users are interested in. It is believed that this move has important significance for satisfying the basic needs of users and for the accurate sale of advertisers, marketing campaigns, and e-commerce products.
Highlights Conjecture 3: Seeing the "Science Fiction" Smart TV
After artificial intelligence has intensified its landing in the field of smart TVs, another "concept-level TV" is also quietly exerting its power. This is laser television. Laser TV with a special curtain, you can filter out the external interference light source, so that the display is more pure and more dreamy. It is reported that this is also the first Internet TV company to launch a brand of laser television products. Watching TV's future work will also become the focus of attention in the industry, or will open the future of Internet TV.
With screens, large screens, and giant screens, the screen size of smart TVs is rapidly iterating at lightning speeds. Far more than the imagination of the users, accompanied by the systematic progress made in the development of software, hardware, peripheral equipment, and core technologies of smart TVs, and this is also the significance of the full matrix strategy. After experiencing an ecological breakdown of content, breaking sales channels, and breaking product quality, the market is finally locked in the technological breakthrough. In 2017, can we see whether the industry can appreciate the product revolution brought about by technological upgrading, and whether it can make the industry aware of the arrival of the full matrix era? On May 26th, it will be seen!
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