Can 90 be qualified for microblog operation?

Recently, the famous foreign website BI (business insider) published a blog post titled “Do not hire employees under the age of 23 to operate Weibo, and in China, there is also such a reason, but with the understanding of the Chinese people on the 23-year-old, 90 The post may be the best explanation for this age segment.

However, in order to avoid causing public outrage, the blogger repeatedly emphasized at the beginning of the article: “I have no prejudice against the post-90s. I just think that young people do not have the ability to operate Weibo. This is a very complicated job.”

The following are some of the reasons he believes that the post-90s have no ability to operate Weibo:

· They are not mature enough

Compared to their 50-year-old fathers, they were desperately eager to enter adult society and settled themselves through their own efforts. Nowadays, young people generally rely on their hearts. According to a survey by Clark University, the current young people generally feel that they need to become mature after the age of 20 or even 30. After 90 there is their particularity, they are good at self-attention, good at finding people who can change their lives and find them, but this particularity is not suitable for Weibo operation, because your fans need to use you more responsible And more mature ways to communicate with them.

· They may be more concerned about their social activities.

Based on the above, if you hire a young person to run your corporate micro-blog, you have to worry about whether he is loitering in your social circle and abandoning your company's social circle. At this time, you will need a more With self-controlling adults monitoring his behavior, the cost of personnel naturally increases.

· Weibo operation does not have on-the-job training

The corporate social network is a combination of marketing, customer service, public relations, crisis management, and brand management. It requires a person with rich working experience to perform. It is difficult for a young person to achieve such a skill in a short time.

· They may not know enough about your company

When you want to hand over the social kingdom of your company to a new person, you need to understand whether he has a full understanding of your company, not just just doing a microblogging operation, how are you in the market? Based on the nuances of your various products and services, is he or she familiar? If not, please let him (her) know your company is doing Weibo operation.

· Language is an art

Language is indeed an art. It is particularly reflected in Weibo. Can a young person who has just entered the community understand the meaning of the lines between words and give a suitable answer? How to manipulate words is a key to inspect young people.

· A sense of humor is not a good thing

The minds of young people are always active and full of vigor. While humor is a good thing, but often do not understand the boundaries of humor after 90, you can ensure that your users have such a low humor bottom line it? If not, please give up.

· Social savvy is different from technical savvy

Microblog operations require a combination of technology and social capabilities, understanding of products, use of social tools, and analysis. Only with two capabilities can you be a good microblog operator.

· Microblogging management may become crisis management

We can often see that some Internet giants in China are bickering in Weibo, and sometimes it becomes the corporate crisis management of public relations. How to effectively counterattacks opponents will require many years of microblog operation experience and social experience, and it will be a new beginning. It will naturally be very difficult to do it.

In summary, after 90's microblogging is not impossible. Being able to do the best is the biggest problem. However, there is no shortage of talented people in the social field. We do not have many comments, but let companies operate in Weibo. Pay more attention.