It can be said that after seven years of grinding a sword, after watching the efforts of the new generation of LaCrosse (20 unique in the same class, 13 Buicks for the first time), this reflects Buick’s deep understanding and execution of the evolution direction of its own brand. force.
Buick's new generation of LaCrosse is officially listed in Guangzhou. It is worth noting that Buick has set the theme of the conference as “different thinkingâ€. This is a very intriguing theme.
You must know that the new LaCrosse is a replacement for Buick’s 7-year-old sword. What have Buick been doing for the past 7 years? Its core strategy is “one development, two generations of benefitsâ€.
Therefore, in the new LaCrosse, in fact, we can see the shadow of Buick's home in the next decade. With the most subversive and breakthrough innovation, it will also become the iconic front face of the new Buick products in the future.
The new generation of LaCrosse with a length of 5018mm and a wheelbase of 2905mm gives people more feeling of movement, fashion and lightness. The vehicle weight loss is 200KG, fuel consumption is 36% lower than the previous generation, and the official data is 6.2L.
More atmospheric, lighter, more sporty, and more FASHION, is also the trend direction of the Buick brand.
In addition to the appearance, the new generation of LaCrosse is also very self-innovative in interior and configuration. For example, the interior's luxurious texture is completely upgraded and the space is more spacious; the advanced ETRS electronic gear shifting technology is used with the shift paddle; the HUD head-up display system can support the view display of the four pages of speed, video, navigation and performance; Equipped with 2.0T SIDI plus 1.5T SIDI, both performance and fuel economy. As a model-class car for mid- to high-end cars, the new generation of LaCrosse has also integrated various advantages in mobile internet. It not only includes the new car systems such as Apple CarPlay and Baidu CarLife, but also provides OnStar with WI-FI hotspot function. Anjixing car 4G LTE network.
Unsurprisingly, the above-mentioned core strengths will also become the common label for the future Buick series of strategic new cars. It can be said that after seven years of grinding a sword, after watching the efforts of a completely new generation of LaCrosse (20 unique in the same class, 13 Buicks for the first time), the car stunned, which reflects Buick’s evolution towards the next stage of its own brand. Deep understanding and execution.
Careful people may notice that SAIC General Manager Wang Yongqing and SAIC GM Buick Marketing Director Bao Zheng mentioned the word “beyond†in their speech. This is the thinking that market leaders should have. This includes the self-transcendence of persistence and the domineering of surpassing opponents.
After the new LaCrosse, there is also a new Regal. The car has been communicated with the insiders who have seen the real car. In his words, the change will be even more unexpected.
Buick's ambition is actually very big. After achieving the annual sales of one million vehicles in 2015, it obviously hopes to continue to lead in all directions in the next golden decade. To achieve this goal, it is necessary to have more than just a car, but the entire Buick family can be superior. In exchange for the words of the stock market, what Buick wants to do is to create a group of blue-chip stocks instead of discovering a dark horse stock.
Therefore, the new LaCrosse listed, the greater significance is strategic. In the view of Che Pengjun, it is a key "lighting guide" for Buick, which is a car that has seen through the decade (2016-2025).
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