[Learning from "Made in Germany", how does Chinese manufacturing work? ] When it comes to "Made in Germany", from nail clippers to automobiles, everything produced in Germany seems to be popular. According to statistics website Statista and market research company Dalia Research's survey of 43,000 consumers worldwide, "Made in Germany" ranks first in the hearts of consumers (followed by Swedish manufacturing and EU manufacturing). Among them, different from Sweden's "status identification" and "authentic", the general label of German products is "quality" and "security".
For generations to concentrate on doing one thing well
In Germany, many companies are family-owned companies. They are often "small companies" or "slow companies" that focus on a certain area or product. After generations of technology accumulation and persistence, they will continue to focus on their own products. To perfection, most of them are world-renowned companies with more than 100 years experience and highly valued product quality and value, also known as the "invisible champion." In the past 25 years, Hermann Simon, who proposed the concept of “hidden championâ€, has collected data from 3,000 invisible championship companies all over the world. Among them, Germany has 1,307 invisible champions and is the country with the highest number. In stealth champion companies, most companies are not known because they do not have direct contact with end consumers. However, in the eyes of its customers, it enjoys a supreme reputation and an irreplaceable position. For example, in the machine tool industry, the invisible champions of German machine tool companies include Klingberg Group, TRUMPF Group, Index, EMAG, and others.
Germany has so many stealth champions. The important reason is that Germans' thinking about products is not limited to "making products." More often than not, they think from the perspective of users. Just like the production machine tools, the general manufacturer's idea is to assemble parts and accessories that are bought back in accordance with their company's style, and the machining accuracy can be achieved. The idea of ​​the German is, if I were a user, use this machine tool. At the time, apart from the need to achieve the accuracy I want, what else will I need. For customers, buying a product that can help him solve the problem is a good product. A good company not only helps customers solve the problems they originally wanted to solve, but also helps them solve problems that they did not think of.
Take the German company Wurth as an example. Wurth is the company with the highest sales of screws in the world. It has a very small invention: a lot of screws and screwdrivers are used in the construction industry, but finding the right size is very time-consuming. So they made an innovation by putting small labels of the same color on the same size screws and screwdrivers. These are not high-tech things at all, but they are very valuable to customers. There are many and many German companies similar to Wurth's. Through the accumulation of one generation, they continuously improve their own focused products, enabling their users to have a better experience.
According to understanding and investigations, German companies tend to focus on a certain subdivided area, bringing together the strengths and wisdom of several generations to make a certain product better. At the just-concluded 2018 Lijia International Intelligent Equipment Exhibition - the first domestic machine tool company Dacao story salon meeting, for the "Can the Chinese create a good machine?" This question from Chongqing Honggang CNC Machine Co., Ltd. Wang Chuanhong general manager also said: "If we can through the efforts of several generations of a good machine tool products, then we will be able to succeed."
Looking forward to using profit for higher quality
German products tend to be higher in price than other products in the same industry. When other manufacturers are relying on low prices to attract users, German companies have chosen to improve product quality, improve product reliability, and use products. Superior performance, quality and service to attract customers. In the development process, German companies are more concerned with the issue of longer-term and sustainable development.
The advantage of "Made in Germany" is not price, but its quality, its know-how to solve problems and its excellent after-sales service. Most of the products produced by German companies belong to the world's advanced level. In the “State-owned Assets Reportâ€, Professor Li Gongzheng of the History Department of Wuhan University pointed out that more than 30% of German export products are exclusive products without competitors in the international market. . The industrial products manufactured by the Germans are large enough to dig tunnel boring machines for subways and small staplers at work. They are considered to be world leaders in terms of quality. In the machine tool industry, machine tools made in Germany are also synonymous with quality and stability. Hammer's 5-axis vertical machining center, GROB's 5-axis machining center, and Intex's turning machine... Whenever people in the industry refer to these German machine tools, they often High precision and high stability are highly praised, and even today many manufacturers are willing to spend money to purchase these brands of used machines for production.
Poor reliability, minor problems, and instability... These problems are often present in domestic machine tools. Compared to the fact that German machine tools do not fail for decades, domestic machine tools do have a long way to go. All intelligent manufacturing ultimately depends on a stable and reliable machine tool. A good machine tool is a foundation and is the basis of 80 percent. Only a solid foundation can build tall buildings.
Social differences German workers can work more diligently
Germany’s social environment respects skilled and hardworking careers. Going to college is not the only way out. Reading technical schools is not shameful. German blue-collar workers graduated from technical schools and practiced in major factories. They have rich practical experience and they have considerable income after graduation. A skilled and skilled worker can easily support his family and he often sees workers in overalls on the road. In addition, many of Germany’s “small businesses†are willing to train more skilled workers to do related work, so that many young people who are interested in this can find a suitable position for them. This is also Germany’s lack of excellent craftsmen, and thus can Another reason for creating quality products.
In contrast, China’s social status quo, workers are faced with many problems such as low salary and salary, high work intensity, low social status, and narrow career promotion path. Technical personnel can be regarded as a source of manufacturing industry in a certain sense, and a big river appears at the source to stop flowing, and the influence of the entire river can be imagined.
If you want to make a good thing, you need to create good products. We praised the spirit of craftsmen and explained the increasing importance that we attach to the manufacturing industry. The promotion of "artisan spirit" must also earnestly improve the treatment of workers and improve the status of workers. We want our craftsmen to live with dignity and decent life so that they can work harder and solve more manufacturing problems. With social status, the salary level can also be guaranteed. Germans who are in technical positions can naturally be more comfortable with their jobs and research and produce more high-quality products.
Made in China can glow like
For China's manufacturing companies at this stage, the author believes that more is to learn the Germans' attention to product quality and their attitude toward skilled workers, rather than confused to pursue "Industry 4.0." The products that can really gain a good reputation are always products that win with quality, and not products that rely on low prices to grab the market. The homogenization is serious and the price war is so great that such vicious competition will only make the entire industry fall into an endless civil war.
In addition to improving product quality, Germany’s emphasis on skilled workers is also worth learning in China. While vigorously advocating the "artisan spirit", the author believes that it is more important to effectively improve the salary and social status of workers, so that workers are also happy, so that young people are willing to stay in the machine tool industry. Only in this way can there be a force for sustainable development, and it will not be a follower of fatigue in the realization of the “Made in China 2025†road.
Only by doing a good job in order to rejuvenate the state, companies can ensure that they will always be able to last forever through continuous technological innovation and continuous and stable personnel turnover. As the saying goes, "Three lines must be taught by my teachers." If German manufacturing can achieve today's achievements, there must be many places worthy of our study. At present, there are many machine tool companies in China that are actively transforming and continue to make efforts in the field of high-end machine tools. Companies such as Baoji Machine Tool, Dalian Guangyang Group, Han's Laser Group, and Huazhong CNC are all making products and providing services in a down-to-earth manner. Aside from the social environment and the history of the enterprise, at least these companies are now using their own practical actions to improve product quality and technology content. The author believes that as long as China's machine tool companies can put quality first, why can't China make light?
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