Vivo NEX: bringing long-lost technological breakthroughs and innovations to consumers

On June 12th, vivo launched its new flagship products, vivo NEX and vivo NEX, in Shanghai, bringing a number of technological innovations: “Zero Full Screen”, an upgraded version of Intelligent Voice Assistant Jovi, and an e-sports level optimized for younger users. Game experience and more. In the overall smartphone market with weak innovation, vivo NEX brings long-lost technological breakthroughs and innovations to consumers.

Vivo NEX: bringing long-lost technological breakthroughs and innovations to consumers

In recent years, the overall slowdown in the smartphone industry is an indisputable fact. The new mobile phone products such as Liu Haiping and other designs make consumers feel tired and less excited. Where is the mobile phone innovation road? Can a new mobile phone with high-tech innovation save the mobile phone?

According to IDC's February 2018 report, global smartphone sales fell by 0.5% in 2017. In 2016, global smartphone sales increased by only 2%, indicating that 2017 has become a watershed in the global smartphone market. In 2017, the global market ushered in a downward turning point in shipments. The situation in the Chinese market also confirms the spread of this trend.

In the first quarter of 2018, domestic mobile phone shipments fell by 21% year-on-year, the largest decline in history. In the global and China's smartphone market, the vivo market has risen against the market, and its market share has increased by 2% year-on-year. It has firmly occupied the ranks of China's smart phone TOP3. According to China Mobile's domestic mobile phone shipments data released in April 2018, the shipment of vivo in April was 5.63 million units, ranking third.

Industry insiders analyzed that vivo can outperform the industry market, mainly thanks to the X21 and other series of explosion-proof products equipped with screen fingerprints and comprehensive screens, which are very popular among the market and consumers. Behind the consumer recognition, the essence is that vivo continues to break through in the smart phone technology innovation.

Vivo NEX: bringing long-lost technological breakthroughs and innovations to consumers

The launch of vivo NEX has made the industry and consumers shine in a number of technological innovations. Through pioneering use of lift-type front-facing cameras, full-screen sounding, screen fingerprinting and other technologies, vivo NEX has achieved a comprehensive bang-free screen for the first time in the world. Liu Haiping has always been a barrier that the smartphone industry seems to be unable to cross. Even Apple, which pursues the ultimate design, is no exception. However, Chinese mobile phone manufacturers have achieved a true "zero-screen full screen" through vivo NEX.

Vivo NEX's Elevating Front Camera has a high pixel count of 8 megapixels. It is matched with an independent driver IC and precision control algorithm through a precision micro-sensing system and a micro stepping motor to precisely control the lifting stroke and smooth.

Vivo NEX: bringing long-lost technological breakthroughs and innovations to consumers

The upgraded version of Jovi offers a wide range of smart services such as search, translation, shopping rates, and route recommendations. In order to further enhance the mobile game experience of young users, vivo NEX Ultimate is not only equipped with Qualcomm SnapdragonTM 845 chip and AdrenoTM 630 display chip in hardware, but also the industry's first antenna layout for horizontal screen games. Through the unique antenna design and HPUE technology, 4 & TImes; 4 MIMO multi-antenna technology, vivo NEX effectively solves the problem of signal strength in the player's grip area, allowing gamers to experience the heart of the mobile game without the dead-end stable network signal.

Vivo NEX: bringing long-lost technological breakthroughs and innovations to consumers

As the pace of 5G commercialization accelerates, consumers and the market are increasingly expecting 5G smartphones. On the one hand, Vivo pays great attention to R&D investment in 5G field. In 2017, vivo has set up 7 R&D centers around the world, focusing on photo, 5G and artificial intelligence. On the other hand, vivo continues to lead the industry in the current 4G market. Innovation.

In the stock mobile phone market before the arrival of 5G, the overall market shipments showed a downward trend, but through the contrarian growth of vivo, it can be seen that breakthrough and innovative technologies can still stimulate consumers to make rational consumption. From the sales data, we can also find that the flagship models of the previous generation such as vivo X21 have fully verified the strong demand for consumers to pay for technological innovation.

According to the analysis of professionals, compared with the middle and low-end markets with serious homogenization and major competition prices, in the high-end products market of more than 3,000 yuan, the technological innovation of products is still an important factor driving consumers to buy, still for domestic mobile phone manufacturers. There is a lot of room for improvement. The launch of vivo NEX will also confirm that domestic mobile phones have entered a benign channel that continues to lead the market by independent innovation.

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