Whether buying and selling microblog accounts violates the interests of fans and invites disputes

As more and more people become “microblogging and control,” microblogging accounts have also become “treasures” that many netizens are eager to pursue. Recently, a Weibo account trading platform has spread widely among some microblog bloggers. Some users who want to directly own a large number of fans consider directly purchasing “high-quality” microblog accounts. Some even consider buying and selling accounts as investments because Some accounts can sell 100,000 yuan.

The reporter contacted a Weibo blogger named “Global Classic Funny”. He explained that because he had applied for a lot of Weibo, he really took care of it now, so he wanted to call it “Global Classic Funny”. Bo sold it. "More than 10,000 fans on Weibo are real fans, so the appreciation of this account is also quite large."

The reporter then found Weibo, “Global Classic Funny”. Although the number of bloggers sent by bloggers is only 55, the number of fans has exceeded 15,000. The blogger stated that because of the large number of fans, and there is no “zombie powder” (unreal fans), his psychological price is 4,000 yuan. After the account transaction information was hung out, there was already a “customer” who contacted him and someone offered 3,500 yuan, but he did not agree.

- Focus on buying "account" for what?

According to a netizen named “Favorite Mango”, he recently visited the Weibo trading platform every day. “I want to buy an account. Fans should have tens or hundreds of thousands.” “Favorite Mango” said He bought Weibo. On the one hand, he wanted to promote his company's products and services on the one hand, and he also wanted to get his opinions back from fans.

"I've been paying attention to a long time account and looking for a Weibo account with a sufficient number of real fans." "Favorite Mango" says that there is one more thing to buy a Weibo account, that is to say, the market is currently making no compensation, but let What troubled him was that there was no way to tell if the seller’s real fan was a zombie powder.

According to a staff member of the trading platform, they can also purchase the Weibo microblogging account. Once the transaction is successful, they will receive a 10% commission. "The price mainly depends on the quality and quantity of the fans. The actual price of a fan reaches 100,000 accounts is generally 60,000 to 100,000 yuan; zombies powder is worthless, and even if it is 100,000 zombies, 400 can be bought and sold." The employee It said that since the platform was opened for several months, more than 5,000 yuan worth of account transactions have completed dozens of orders.

Do you infringe on the right to know?

A staff member of the public relations department of Sina.com stated that he was not clear about the current microblogging account transaction. At the same time, he stated that their website has supervised the user's Weibo, such as the V-certified real-name Weibo. In the case of content that is inconsistent with the status of the V-plus, supervisors will conduct special monitoring. “If there is a transaction account, we can report it to us.” The staff member said that once they have verified, they will have corresponding measures, but Specific measures are implemented by the relevant regulatory authorities. He is not clear about the specific operations.

Luo lawyers of Yingke Law Firm believe that such sales with Weibo fans actually infringe on the right to know and consent of the fans. This kind of sale should be illegal, and it also violates the rights of bloggers' fans, including fans. Identity information and account information should be kept confidential and should not be traded. “This kind of transaction cannot be protected by the corresponding laws, but because the cost of illegality is low, no one really takes the time to safeguard their rights, causing the current proliferation.”