Talking about LED display rental market

With the wide application of LED display in the market, its excellent advertising ability has been recognized and favored by more and more merchants, and it has also spawned LED display screens in meetings, exhibitions, performances and other occasions related to rental. Objective needs. However, the high construction cost has made many small and medium-sized businesses discouraged. It is obviously not cost-effective to invest huge sums of money for one or several temporary commercial publicity activities. It is precisely because of the demand of this market that the LED display rental market is born. .

For small and medium-sized businesses, LED rental screens have the advantage of “small investment and big return”. Just paying a rental fee, you can let the LED display screen be used for your own purposes, to achieve the purpose of promoting brand, advertising, creating atmosphere, etc. Reduced investment risk. The LED display rental market has quickly become the "toon" in the eyes of manufacturers, and it is inseparable from the characteristics and advantages of rental display. The rental display cabinet is light and thin, can be quickly installed and disassembled, is convenient to transport, and easy to maintain, and is suitable for large-area rental and fixed installation applications. At present, LED rental screens are widely used in stage rental, singing and dancing evenings, various conferences, exhibitions, stadiums, theaters, auditoriums, lecture halls, multi-purpose halls, conference rooms, interpretation halls, di bars, night clubs, high-end entertainment discos Wait.

LED rental screen market development history

After years of development, the LED display rental market has achieved leap-forward progress, which not only created a large number of professional rental companies, but also provided a beautiful stage for every major event and celebration in the prosperous period. In short, the LED rental screen with its own brand has experienced four major periods. It was a start-up period before 2007, and a period of rapid development from 2007 to 2010. It entered a stable period in 2011 and has been a period of intense competition since 2012.

In the 1990s, China's LED display industry began to take off, but the LED display rental market started around 2006, and the start-up time was not long. In the early days, the rental display screen had higher requirements on the cabinet, the design and mold opening cost was high, and the market demand was small. Therefore, the LED display rental market is not a generally optimistic market segment. At this time, some have structural advantages. The company began to invest in this area (such as Big Eye, Guangxiang, Ralink, etc.). During this period, leasing companies were not sensitive to the purchase price of screens, and the competitiveness of products was mainly reflected in the convenience and aesthetics of die-cast aluminum boxes.

With the LED rental screen market being gradually opened up, the high return has attracted a large number of enterprises to enter this field. At one time, the LED display rental company is in a row, and the situation of “too many porridge” has made the competition fierce. Enterprises with competitive means (such as Lianjian Optoelectronics, Big Eye, Guangxiang, Leiling, Mai Rui, etc.) began to exert their strength. At this time, the competition has entered the stage of competition between the structure of the box and the courage of the loan.

The LED display rental market is becoming more popular, and many large LED manufacturers are competing for this market. The competition among leasing companies is becoming more and more "hot". In recent years, the state has introduced a frugal policy, and the cost budget for large-scale events has been significantly reduced. It can be seen from the sharp “shrinkage” of the LED display screens of the Spring Festival Evening in the past two years, which has also brought a big impact on the LED display rental market. . As the “red sea” of the LED rental market began to appear, the fierce price wars also spread rapidly.

After experiencing a wave of price attacks on LED display manufacturers, companies that rely on display rentals have also started a fierce competition. The rental price of the same product is no longer stable, and the customer's payment cycle is gradually lengthened. The price competition between peers is more commonplace. At the same time, the number of LED rental screen manufacturers has further increased. The dealers and agents that LED display manufacturers are looking for have also joined the wave of seizing the market. The increasingly transparent price of LED display products has forced a considerable portion of the profits of leasing companies to drop sharply. The scenery is no longer.

Taking the P6 display as an example, in the short period of five years from 2008 to 2012, the LED rental screen dropped from 1,500 yuan per square meter to 150 yuan per square meter. The price dropped to 1/10 in five years, and the tragic degree can be seen. As a result, the rental market has entered a relatively small profit period.

In fact, as early as June 2012, since Zhou Ming Technology held a press conference for leasing customers in Shenzhen, the price of the leasing market was kicked off. Immediately afterwards, Lianjian Optoelectronics brought Guangxiang to the outside world and announced In the near future, Ruituo showed that massive price cuts were overwhelming, covering almost all leasing customers... The price cuts of three heavyweight LED display companies quickly triggered a chain reaction in the industry, and a price war was not officially seen. It started.

From 2012 to the present, the price war in the LED rental screen market has intensified. There are many rental companies that have been in the past, such as big eyes or losses. This is a microcosm of the price war in the entire LED industry, and it is also the survival of the fittest. Normal industrial integration.

High-end rental market becomes a new "blue sea"

For leasing manufacturers, the quality and price of LED displays are often the two most important factors. In the past, price competition was almost the mainstream of the market. In the past two years, high-quality LED displays have gradually gained attention.

From the perspective of leasing, high-quality LED displays should not only have good display effects, easy to install, and light and thin structures, but also have the need for advertising in the new era. Therefore, high-quality LED rental screens tend to be more convincing than price.

Although the LED rental screen market has experienced an extremely cruel price war and quality crisis, it is still a market that can continue to be deeply cultivated. At present, the LED display industry has entered a stage of mature and stable development. With the maturity of small-pitch technology and the gradual reduction of cost, LED small-pitch products are “eating” the market share of traditional large-screen splicing walls. On the one hand, LED small-pitch products can enable enterprises to get rid of the “red sea” of traditional product price wars with higher profits; on the other hand, enterprises can quickly enter the differentiated road by virtue of their higher technical threshold, to a certain extent. Create core strengths and enhance your competitiveness in the market.

Thanks to the rapid development of small-pitch technology, the high-end rental market represented by small-pitch products has emerged as the times require. It is gradually becoming a new driving force for the growth of LED display companies, and is also the blue ocean of LED display manufacturers in recent years. ". In order to expand their market share and promote the development of the leasing industry, LED display manufacturers need to start from both the market and products. Following the market trend and grasping the direction of the product, the rental market will be more stable. In addition to market changes, LED rental screen manufacturers and leasing companies also need to pay more attention to the requirements of the rental display products themselves.

It is understood that at the beginning of 2015, Alto Electronics reached a strategic cooperation with Lang, the largest leasing company in Germany, during the ISE2015 exhibition in Amsterdam, the Netherlands, and will open up the global high-end LED display rental market in the future. Alto Electronics enters the high-end leasing field and will definitely inject new vitality into the LED display rental market.

Although the LED display rental market will continue to focus on price in the future, the quality of products should always be placed first, which is the inevitable trend of the healthy development and maturity of the LED display industry. In the future, LED rental screen products will continue to move toward standardization, high-definition display, high-density, multi-screen use, quick and safe installation, easy maintenance, and thin cabinet. From the needs of various conventional screens to the demand for various special-shaped screens, LED display screens are currently the most suitable display equipment for the stage. As a carrier capable of transmitting beauty, the future will surely get more, more comprehensive and more sophisticated applications.