At present, the iPad can replace the traditional PC for many tasks. For some users, the iPad tablet has even completely replaced the role played by the traditional PC in daily life. According to the sales analysis report from the well-known data analysis agency Gartner on the computer market, the continuous growth of Apple iPad sales has begun to seriously market the shipments of traditional PC personal computers. From the data icons above, we can see that since Apple officially released the iPad in 2010, shipments in the traditional PC market have declined year by year, and the iPad has become the first choice for more and more consumers.
However, the decline in global PC shipments cannot be entirely due to the iPad. Although the sales of iPad are indeed huge, such as smart phones and Android system tablets are also eating away the market share of traditional PC. In general, the configuration and functions of mobile devices have become more and more powerful, and ordinary consumers at home such as sending e-mail, browsing the web, and other tasks can be completed entirely through mobile devices.
The chart shows that in 2013 Q3 global PC market sales fell 8%. In 2011, Q1 global PC market began to show negative growth, and in 2013 Q2 global PC market shipments fell by 10%. In the third quarter, global PC sales were 80.3 million units. In the third quarter, the European, Middle Eastern and African markets suffered from Waterloo. PC sales fell by 13.7% year-on-year; the Asia-Pacific market fell by 11.2%.
Consumers are shifting from PCs to tablets to consume everyday content. This trend continues to lead to a decline in the installed base of PCs in mature and emerging markets. The availability of low-cost Android tablets has attracted first-time consumers in emerging markets, and they have played a role as complementary devices in mature markets.
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