Since the micro-projector has joined the intelligent system, its advantages such as compactness, portability, stylish appearance, large picture, longevity noodles, and the like have enabled it to rise rapidly in recent years, and it has been added by some smart home appliance companies. Smart projection is becoming the next outlet for smart hardware. In recent days, the audio-visual circle learned that Tmall will also spoil the smart projector market, and introduced two models named Tmall Magic Screen A1C and A1, that is, smart mini projectors. Did Tmall begin to abandon the box and turn to the smart projection field?
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
In fact, when it comes to smart projection, it has to be said that the emergence of non-screen TV products in previous years is precisely due to its "new concept", so that the micro-projector is rejuvenated the second spring, but also let the projector into the intelligent era . For example, the emergence of laser televisions, smart home projectors, and smart business projectors in the past two or three years has enabled more companies to see the opportunities for smart projectors.
The smart mini projector, with a compact and portable, stylish appearance, large screen, longevity noodles and other advantages, but also the price is very close to the people, for ordinary consumers become at your fingertips, you can enjoy large-screen cinema at home Observing the effect of the movie, more and more people are eager to try. The entire year of sales of smart micro projectors has been a good proof.
Compared with the traditional projector sales channels, which are mainly offline, smart mini projectors are mainly based on online sales, which is also a feature of new brands and Internet brands. It is also true that Tmall, as China's landmark integrated online shopping platform, naturally has a fairly clear number of smart projectors sold each year. It can analyze consumer trends and future growth through data.
At the same time, its Lynx box was dropped off on major e-commerce platforms last month. The reason for this, according to the official interpretation of the Tmall Box, is that Tmall's box is temporarily out of stock due to shortage of supply chain accessories. At present, Tmall is stepping up replenishment, and it will resume business as soon as it arrives. Please also pay attention to the page message at any time. As for whether it is true or false, we do not discuss it here.
Coincidentally, at the same time last month, the new product of Tmall Magic Screen was certified in the National 3C Quality Certification Center. Although there is no picture, according to the National 3C Quality Certification Center, the product name is "Tmall magic screen" "big eye orange" "CIBN magic screen", new and marked the projector.
After opening the Tmall web page, the author searched for the "Tmall Box" in the search bar, and a large-eye orange V1 smart projection (also known as the A1 product mentioned at the beginning) appeared, and said that it was a Tmall customized magic screen. Bigeye Orange smart projector, the price is 2599 yuan, compared to similar products listed on the price advantage is not. But did not search the Tmall magic screen A1C, may not have officially put on the shelves. However, audio-visual circle practitioners learned that the Tmall screens A1C and A1 have already produced color pages, and they believe that it is not far from the market and Tmall will officially enter the smart micro-investment market.
However, it is interesting that Tmall’s products have always been considered by the “Zhejiang Tmall Supply Chain Management Co., Ltd.†as the applicant, this time the company's application to manufacturing, production and other links did not appear. The applicant was “Shenzhen Orange Electronics Co., Ltd.â€. After being inquired by the author, at the beginning of 2017, under the guidance of Alibaba’s new retail data, Alibaba’s intelligent terminal hardware team started the research and development of portable projectors. TI's global patented DLP technology is used for product extension and application. It has been jointly developed with Harman, an internationally renowned professional audio manufacturer, and has successfully developed several professional intelligent audio projectors for home use.
For the strategic layout of the company, Orange Electronics Corporation introduced this way: In the next few years, adhering to the idea of ​​creating professional products and continuing to innovate, Orange Electronics will increase the investment and research and development of new projector products, such as laser screenless projection TVs, Projects such as interactive artificial intelligence projection and interactive robotic projection are strategic product plans of the company. At the same time, the company will increase investment in the research and development of projector core components and plan to create high-standard dust-free production workshops to produce projection engines. Become a top-down professional R&D manufacturer in the projector industry.
It can be seen from this that Tmall's smart projector layout is not a temporary rise, but it is prepared to fight for a long time. However, when it revealed the appearance of the product, a certain brand of projector makers also spoke, and their designs were plagiarism suspect, especially suspected of plagiarizing a merchant's hand strap. As for plagiarism, only wait for Tmall to clarify.
With homogenization becoming more and more serious, the first brand of new brands will inevitably begin to fire, and no longer will continue to show signs of fatigue. For the smart projector field or the entire projector industry, as Tmall's participation undoubtedly brings more favorable side, it will increase the relative niche projector market announcements, let more consumers know the projector, Allows you to enjoy cinematic effects and add parent-child interaction at home. As for whether the T-monster magic screen can become a spoiler or a dragon suit for intelligent micro-investment, everything remains to be tested in the market.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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