With nearly 800 million people in Africa, Africa is a market with diversified consumption levels and huge potential. In the past 30 years, Africa’s foreign trade has experienced a major development, a marked contraction, and a gradual recovery. Among them, the market prospect of Chinese goods is quite broad.
Africa has always occupied a special place in the world with its resources and market potential. At present, the competition of comprehensive national power and the competition for the market among the countries of the world are very fierce. The abundant resources and potential broad market of Africa have great appeal to western countries. After the independence of African countries, some western developed countries used the favorable conditions of the original sovereign state or economic "aids" with political conditions in an attempt to control the political inclination of African countries and control their resources and markets.
For historical reasons, Africa has always been a traditional market in Europe. The EU accounts for 40% of the entire sub-Saharan African market. Investment accounts for 32% of its total global investment. The United States only accounts for 7.7% of the sub-Saharan African market, and investment accounts for only 8%. Many important industrial raw materials and rare metals required by Western countries rely mainly on imports from Africa. At present, among the total imports and exports in Africa, the share of the world’s industrialized countries is 66.5%, of which 12.6% in France, 11.5% in the United States, and 5.2% in Japan; the share of developing countries has increased in recent years, but only in the same year. 20% more.
West Africa likes cheap Chinese goods:
The level of economic development in West Africa is of a medium level in Africa. At present, the concept of consumer shopping in West Africa is practical. The pursuit is economic, economical and durable. The brand, style, and packaging of the product are not particular; the number of people enjoying it is limited, and it is limited to a few high-paying individuals and large private individuals. owner. As a result, the market capacity of high-end goods is limited, and Chinese products that are cheap and good are very popular among West Africans. In popular shops and bazaars, many Lebanese, Indian, Pakistani, and Taiwanese provinces operate Chinese goods. They are traditional businessmen on the West African market. They understand West African consumers and are familiar with Chinese commodities and market conditions. Therefore, their Chinese goods business is doing well. As long as we adhere to the principle of low price and good quality and stick to the credibility of commodities, Chinese goods will have strong competitiveness in West Africa, and Chinese businessmen can also use them in the West African market.
Chinese brand-name goods are the preferred target for East Africans:
Eastern Africa usually includes Ethiopia, Eritrea, Somalia, Djibouti, Kenya, Tanzania, Uganda, Rwanda, Burundi and Seychelles. East Africa has an area of ​​about 3.7 million square kilometers and a population of 130 million. Coffee produced in the region accounts for about 14% of the world's total production, sisal accounts for about 25%, cloves accounts for about 80%, and tea, sugarcane, and cotton also play an important role in Africa. The level of economic development in East Africa is the lowest in all major regions in Africa. The average GDP per capita is only about 33% of all continents and it is listed as one of the most underdeveloped regions in the world. The mining industry in East Africa is extremely weak, accounting for only about 1% of GDP, while other parts of Africa account for 10%-20%. Among East African countries, the reserves of gems and gold in Tanzania are relatively abundant. In recent years, China’s trade with East African countries has accelerated its growth. China's textile products and daily consumer goods are more suitable for the needs of East Africans. China's mechanical and electrical products, agricultural machinery and chemical products are also more suitable for the level of industrial and agricultural development in these countries and have broad market prospects. `China's famous brand is the preferred target for East Africans. If anyone can buy a wind phoenix bike and pass like a meteor on the road, people are very envious of it. As for the rooster brand, I am afraid that it is rarely known to the Chinese people, but it is almost a household name in East Africa. Both young and old know it well. Because it has a good steel mouth, it is both sharp and durable, and it has been in short supply for many years. Other brand names that are favored by East Africans include Butterfly brand sewing machines, Xiangyang brand thermos, Panda brand TVs, Great Wall brand fans, Sanhuan brand locks, Maxim's net cosmetics, and Zhimianzhen toothpaste. The anti-malaria drugs produced in China are more popular. Now.
China-Africa demand diversification:
Central Africa includes Chad, the Central African Republic and the Democratic Republic of Congo (DRC) and the three Atlantic Coastal States to the west, Cameroon, Gabon and Congo (Brazzaville), one semi-land Peninsula country, Equatorial Guinea, and one island nation, Sao Tome and Principe. Although Congo (Kin) is also a coastal country, the coastline is only 35 kilometers long. The Central African region has an area of ​​5.36 million square kilometers and a population of 60 million. The produced diamonds account for about 30% of the world's total production, manganese ore accounts for 12%, and mineral production such as copper, diamond, uranium, tin, radium, roller, and buttons all occupy an important position in the world. Palm oil, palm kernels, natural rubber, cocoa production is also very large. In addition, the forest resources in the area are very rich, and the precious woods such as Okumiko, Otzog, mahogany are abundant. The consumer market in China and Africa is not large, but the disparity in the level of consumption is relatively large, thus forming a multi-level consumer market. In Central Africa, there are high-consumption markets that serve the needs of international agencies, embassies, foreign investors, and local rich people, and low-consumption markets that cater to the needs of the majority of the poor. In the capitals and big cities of Central African countries, there are a group of Europeans and Americans who have a higher level of consumption. They wear gold and silver, and they are generous and pay attention to style. In addition, some local people’s lifestyles are completely westernized and they pursue lavish fashion in clothing, food, housing, and transportation, and they like to make a difference. This kind of high-end consumer market is concentrated in the downtown business district. There are department stores, supermarkets, specialty stores and boutique houses. The poor market is located in the outskirts of the city center, some of which are dominated by foods such as non-staple foods, vegetables, grain, oils, fruits, etc.; some are dominated by commodities such as daily necessities, light textile products, and small household appliances; and some franchise embodies the characteristics of traditional African culture. Copper prints, oil paintings, wood, stone, ivory carvings and other crafts; some like a commercial community or a commercial street, divided into units by product category. Different from the wealthy area market, there are many varieties, all specifications, and large selection scope. The prices of similar products are relatively cheap, they can be bargained, consumer groups are more extensive, and there is a large demand for middle and low-grade goods. )
North Africa favors China's light industry and textile products:
Northern Africa usually includes Egypt, Sudan, Libya, Tunisia, Algeria, Morocco, the Azores and the Dera. The area of ​​North Africa is 8.27 million square kilometers, with a population of nearly 180 million, and Arabs account for about 70%. North Africa is the most prosperous region in Africa. The reason is that the region has abundant natural resources and can produce and export large amounts of crude oil each year, and can maintain a considerable amount of foreign exchange earnings. With the exception of Sudan, the GDP per capita of the five other North African countries exceeds 1,000 U.S. dollars, of which Libya is as high as US$7089. In recent years, the annual import and export trade volume in North Africa has reached 80 billion U.S. dollars, equivalent to 32% of Africa’s import and export trade volume. In particular, the Middle East market in North Africa, which has implemented a free trade policy, can enter the Middle East countries with products that enter North African countries. Therefore, this potential market has been more and more concerned by businesses from all over the world. China and North African countries have strong bilateral trade complementarity. The level of consumption in most North African countries is roughly similar to that of China, which is similar to that of China. The vast majority of light industry and textile products needed by the people depend on imports. Such products are very surplus in China. At the same time, crude oil, fertilizers, mineral products, and other resource products produced by North African countries are all needed for China's economic construction.
South Africa can see Chinese goods everywhere:
In fact, Chinese goods are not only seen in the capitals and big cities of southern African countries, but also have a relatively high market share in small and medium-sized towns. Now if you walk in the streets of Johannesburg and ask any black people who come to meet you, you will find that most of the watches they wear are Chinese goods, which shows that the market share is very high. With nearly 800 million people in Africa, Africa is a market with diversified consumption levels and huge potential. In the past 30 years, Africa’s foreign trade has experienced a major development, a marked contraction, and a gradual recovery. Among them, the market prospect of Chinese goods is quite broad.
Africa has always occupied a special place in the world with its resources and market potential. At present, the competition of comprehensive national power and the competition for the market among the countries of the world are very fierce. The abundant resources and potential broad market of Africa have great appeal to western countries. After the independence of African countries, some western developed countries used the favorable conditions of the original sovereign state or economic "aids" with political conditions in an attempt to control the political inclination of African countries and control their resources and markets.
For historical reasons, Africa has always been a traditional market in Europe. The EU accounts for 40% of the entire sub-Saharan African market. Investment accounts for 32% of its total global investment. The United States only accounts for 7.7% of the sub-Saharan African market, and investment accounts for only 8%. Many important industrial raw materials and rare metals required by Western countries rely mainly on imports from Africa. At present, among the total imports and exports in Africa, the share of the world’s industrialized countries is 66.5%, of which 12.6% in France, 11.5% in the United States, and 5.2% in Japan; the share of developing countries has increased in recent years, but only in the same year. 20% more.
West Africa likes cheap Chinese goods:
The level of economic development in West Africa is of a medium level in Africa. At present, the concept of consumer shopping in West Africa is practical. The pursuit is economic, economical and durable. The brand, style, and packaging of the product are not particular; the number of people enjoying it is limited, and it is limited to a few high-paying individuals and large private individuals. owner. As a result, the market capacity of high-end goods is limited, and Chinese products that are cheap and good are very popular among West Africans. In popular shops and bazaars, many Lebanese, Indian, Pakistani, and Taiwanese provinces operate Chinese goods. They are traditional businessmen on the West African market. They understand West African consumers and are familiar with Chinese commodities and market conditions. Therefore, their Chinese goods business is doing well. As long as we adhere to the principle of low price and good quality and stick to the credibility of commodities, Chinese goods will have strong competitiveness in West Africa, and Chinese businessmen can also use them in the West African market.
Chinese brand-name goods are the preferred target for East Africans:
Eastern Africa usually includes Ethiopia, Eritrea, Somalia, Djibouti, Kenya, Tanzania, Uganda, Rwanda, Burundi and Seychelles. East Africa has an area of ​​about 3.7 million square kilometers and a population of 130 million. Coffee produced in the region accounts for about 14% of the world's total production, sisal accounts for about 25%, cloves accounts for about 80%, and tea, sugarcane, and cotton also play an important role in Africa. The level of economic development in East Africa is the lowest in all major regions in Africa. The average GDP per capita is only about 33% of all continents and it is listed as one of the most underdeveloped regions in the world. The mining industry in East Africa is extremely weak, accounting for only about 1% of GDP, while other parts of Africa account for 10%-20%. Among East African countries, the reserves of gems and gold in Tanzania are relatively abundant. In recent years, China’s trade with East African countries has accelerated its growth. China's textile products and daily consumer goods are more suitable for the needs of East Africans. China's mechanical and electrical products, agricultural machinery and chemical products are also more suitable for the level of industrial and agricultural development in these countries and have broad market prospects. `China's famous brand is the preferred target for East Africans. If anyone can buy a wind phoenix bike and pass like a meteor on the road, people are very envious of it. As for the rooster brand, I am afraid that it is rarely known to the Chinese people, but it is almost a household name in East Africa. Both young and old know it well. Because it has a good steel mouth, it is both sharp and durable, and it has been in short supply for many years. Other brand names that are favored by East Africans include Butterfly brand sewing machines, Xiangyang brand thermos, Panda brand TVs, Great Wall brand fans, Sanhuan brand locks, Maxim's net cosmetics, and Zhimianzhen toothpaste. The anti-malaria drugs produced in China are more popular. Now.
China-Africa demand diversification:
Central Africa includes Chad, the Central African Republic and the Democratic Republic of Congo (DRC) and the three Atlantic Coastal States to the west, Cameroon, Gabon and Congo (Brazzaville), one semi-land Peninsula country, Equatorial Guinea, and one island nation, Sao Tome and Principe. Although Congo (Kin) is also a coastal country, the coastline is only 35 kilometers long. The Central African region has an area of ​​5.36 million square kilometers and a population of 60 million. The produced diamonds account for about 30% of the world's total production, manganese ore accounts for 12%, and mineral production such as copper, diamond, uranium, tin, radium, roller, and buttons all occupy an important position in the world. Palm oil, palm kernels, natural rubber, cocoa production is also very large. In addition, the forest resources in the area are very rich, and the precious woods such as Okumiko, Otzog, mahogany are abundant. The consumer market in China and Africa is not large, but the disparity in the level of consumption is relatively large, thus forming a multi-level consumer market. In Central Africa, there are high-consumption markets that serve the needs of international agencies, embassies, foreign investors, and local rich people, and low-consumption markets that cater to the needs of the majority of the poor. In the capitals and big cities of Central African countries, there are a group of Europeans and Americans who have a higher level of consumption. They wear gold and silver, and they are generous and pay attention to style. In addition, some local people’s lifestyles are completely westernized and they pursue lavish fashion in clothing, food, housing, and transportation, and they like to make a difference. This kind of high-end consumer market is concentrated in the downtown business district. There are department stores, supermarkets, specialty stores and boutique houses. The poor market is located in the outskirts of the city center, some of which are dominated by foods such as non-staple foods, vegetables, grain, oils, fruits, etc.; some are dominated by commodities such as daily necessities, light textile products, and small household appliances; and some franchise embodies the characteristics of traditional African culture. Copper prints, oil paintings, wood, stone, ivory carvings and other crafts; some like a commercial community or a commercial street, divided into units by product category. Different from the wealthy area market, there are many varieties, all specifications, and large selection scope. The prices of similar products are relatively cheap, they can be bargained, consumer groups are more extensive, and there is a large demand for middle and low-grade goods. )
North Africa favors China's light industry and textile products:
Northern Africa usually includes Egypt, Sudan, Libya, Tunisia, Algeria, Morocco, the Azores and the Dera. The area of ​​North Africa is 8.27 million square kilometers, with a population of nearly 180 million, and Arabs account for about 70%. North Africa is the most prosperous region in Africa. The reason is that the region has abundant natural resources and can produce and export large amounts of crude oil each year, and can maintain a considerable amount of foreign exchange earnings. With the exception of Sudan, the GDP per capita of the five other North African countries exceeds 1,000 U.S. dollars, of which Libya is as high as US$7089. In recent years, the annual import and export trade volume in North Africa has reached 80 billion U.S. dollars, equivalent to 32% of Africa’s import and export trade volume. In particular, the Middle East market in North Africa, which has implemented a free trade policy, can enter the Middle East countries with products that enter North African countries. Therefore, this potential market has been more and more concerned by businesses from all over the world. China and North African countries have strong bilateral trade complementarity. The level of consumption in most North African countries is roughly similar to that of China, which is similar to that of China. The vast majority of light industry and textile products needed by the people depend on imports. Such products are very surplus in China. At the same time, crude oil, fertilizers, mineral products, and other resource products produced by North African countries are all needed for China's economic construction.
South Africa can see Chinese goods everywhere:
In fact, Chinese goods are not only seen in the capitals and big cities of southern African countries, but also have a relatively high market share in small and medium-sized towns. Now if you walk in the streets of Johannesburg and ask any black people who come to meet you, you will find that most of the watches they wear are Chinese goods, which shows that the market share is very high. With nearly 800 million people in Africa, Africa is a market with diversified consumption levels and huge potential. In the past 30 years, Africa’s foreign trade has experienced a major development, a marked contraction, and a gradual recovery. Among them, the market prospect of Chinese goods is quite broad.
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