The curtain of life and death wars to open LED companies

[Text|High-tech LED reporter Wen Zhao] 2015 (13th) High-tech LED Industry Summit Forum will be held on June 8th at Langham Place, Guangzhou Nanfeng. At the same time, as the 2015 supply chain good product tour closing ceremony, the summit forum marked the successful completion of the two-month 2015 high-tech LED supply chain good product tour.

In order to integrate the superior resources of the LED supply chain, Gaogong LED holds the “High-tech LED Supply Chain Good Product Tour” activity every year. The activity aims to bring together the best domestic LED accessory suppliers and enterprises in the form of face-to-face communication. To help enterprises cultivate and improve the supply chain environment, screen suppliers, consider suppliers' R&D capabilities, market development capabilities and capital capabilities, and help enterprises and suppliers build bridges of communication, which will be positive for the cooperation and development of the two parties. The role.

This year's "High-tech LED supply chain good product tour" was successfully held in East China, including Hangzhou, Ningbo, Zhangjiagang, Shanghai, Xiamen, and South China, Shenzhen, Huizhou, Foshan, Zhongshan and Jiangmen.

The “High-tech LED Supply Chain Good Product Tour” activity has continued from 2012 to now. As a key product and service provided by Gaogong LED every year, it has adopted a new model of visiting well-known domestic LED companies, launching WeChat and mobile B2B platforms. And the way of communication, help the LED lighting enterprises in East China and South China to further optimize the raw material procurement channels of lighting enterprises, so as to improve the quality of LED lighting products, reduce product costs and comprehensively enhance the comprehensive competitiveness of enterprises.

At present, many domestic companies have survived and developed in the fierce competition with internationally renowned companies. Apart from the gradual improvement of technology, marketing mix innovation has also played an important role.

Through marketing portfolio innovation, domestic enterprises have pushed many marketing strategies such as channel warfare, advertising warfare, and terminal warfare to the extreme, effectively weakening the brand disadvantages of homogenized products in the market competition, upgrading technology, adding value to products, and realizing more. High-level development has won valuable time. In order to achieve sustainable development, LED companies should take the lead in cost control, marketing and service in light of the current status of the industry and the situation they face. This may be a big step for enterprises to achieve leapfrog development. .

Therefore, as the LED supply chain resource and capital integration leader - Gaogong LED will conduct fruitful exchange and sharing on topics such as LED lighting good product technology, supply chain optimization and risk control, and future development trends, just as June 8 The 2015 (13th) High-tech LED Industry Summit Forum and the 2015 Supply Chain Good Product Tour Closing Ceremony will be held at Langham Place, Nanfeng, Guangzhou.

It is understood that the high-tech LED industry summit forum has been held for 12 years. According to the organizers, this year the forum will invite dozens of industry-level executives such as Philips, Mulinsen and Sunshine to gather together to discuss the current hot issues. Looking for future development strategies, talking about LED lighting "life and death war."

"The next three years will be the golden age of LED development, especially this year, it will be the year that determines the life and death of the company." Dr. Zhang Xiaofei, Chairman of Gaogong LED said.

In 2015, the LED industry was full of opportunities and a challenging year. The fierce market opened the curtain of the LED enterprise's life and death battle. Where are we going to be? On June 8, 2015, Gaogong LED gave you the answer.

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