Price reduction competition: the plight of domestic mobile phones

A few days ago we discovered that some dealers lowered the price of Xiaomi 4 to 1799 yuan in disguise. Many people were still puzzled. Ask me, do you think this is possible? First of all, as young people, we must not allow the idea to solidify to death. It is the commodity that will face competition and the price reduction is also natural. There is nothing impossible. Now, after Meizu MX4 1799 yuan hot, Glory will also reduce the standard version of the glory 6 to 1799 yuan, although by the rhythm of the double 11. So, the standard version of Xiaomi 4 1799 yuan will be far behind?

Mobile phone competition is nowhere to go

I always feel that the Chinese IT industry has a very interesting saying. It is called "walking other people's roads and calling others no way." When Meizu launched the MX4 of 1799 yuan, it was just a way to take the price-performance ratio of Xiaomi 4, but the Meizu wanted to go by itself, regardless of whether others had a way to go.

In the face of competition, we can only meet difficulties, such as good parts procurement, propaganda well, the production line is straightened out, BUG removed, everything is in place, when ready to die, the opponent cut prices. How to do? The slight advantage of this massive effort in the previous period is likely to be filled by the price of 200 yuan.

Although this year's products are very good, once they are, they are actually a homogenous competition. Meizu MX4's pre-defined number of 10 million people, if slowly converted into users, will be a reality that Xiaomi and Glory can hardly accept, or it is good to act early.

Not only to cut prices but also to segment

Now that the domestic consumer's spending power is constantly rising, it is no longer the only time in which to look at the cheapest. The most obvious example is the purchase of a new generation iPhone6. Many people have bought a 64GB version. Many people have also bought a PLUS version. Although this is expensive, people are willing to spend money on the experience.

This glory is also the same, the standard version of 1799 yuan, 32GB version of 1999 yuan, the extreme version of 2499 yuan, is actually a mobile phone gives a differentiated choice. The rumors of the continued low-profile version of the millet 4 should also be a differentiated program. As we all know, this generation of millet 4 has made more progress than before. If this is the case, many people value this workmanship and design. Therefore, 1999 should not be allowed to be a barrier to purchase.

Since millet has a consideration of lowering and lowering the price, why can glory not be, and glory 6 is 1799 yuan. The future still does not rule out the introduction of a glorious 6-minimum version with a price of 1,599 yuan. Therefore, if Xiaomi 4 wants to not be grabbed every chance, it is recommended that it come with a low-priced version of 1,599 yuan, and the normal version will be reduced to 1,799 yuan.

After all, there are too many manufacturers

The reason why the price of the product will be reduced soon after it is put on the market, or the reasons for the low-grade version, or because of too many mobile phones, and the domestic market has become weak. From the plunging of the hammer mobile phone to the departure of the INUI mobile phone trader, many brands still have only one product and are submerged in the sea. It can be seen that not everyone can stick to the last.

The old Luo is making mobile phones because his popularity, ideals, and ideas can be transformed into great value through the mobile phone market. However, his experience and body are still limited, compared with Huawei, Meizu, Xiaomi, and Cool. There is a big gap, and none of these basics are idle.

If the mobile phone brand in the domestic market is less than half the brand, it should be more reasonable and healthy. Everyone's strength will be stronger, the product BUG will be less, and the after-sales service will be more perfect. However, this process must be cruel. .

From 2000 wars, to the current 1799 yuan war, to the future may also appear in the 1599 yuan war, the giants who can not be home to death, but it will wash away a lot of 2,000 yuan price second-tier brand.

Doing mobile phones does not represent high technology

Many people believe that smart phones are already high-tech, and even our national brands can easily suppress brands such as Sony and Motorola, and they are even more skilled.

But in fact, if we continue to invest huge resources in 3000-5000 yuan and want to grab the market with the best-in-class apple, domestic brands will also fall into the cycle of being mocked by high prices, lack of creativity, and the collapse of flagship products. Because the entire Android mobile phone industry chain has been perfect, manufacturers can use it to quickly design new products, but it is also difficult to select technology from the product line provided by the Android industrial chain.

Of course, domestic mobile phones have entered more fields and displayed more talents, such as Huawei's Hass processor, such as Meizu MX4 Ali cloud OS, such as millet's "involvement in leadership" first marketing concept, are some Highlights. But before there is a deeper, shocking innovation, the price war is still the simplest and most effective.