OTT box makers broke the eight-core box really can make money?

With the development of TV boxes, there are more and more nuclear - single-core, dual-core, quad-core, and eight-core; prices are getting lower and lower - thousands, a few hundred, three hundred and four hundred, 299, and 199. In this kind of war, chip manufacturers play a vital role. It is precisely because of the evolution of the chip's price/performance ratio that OTT boxes have launched price wars.

Quan Zhi 8 core solution H8 takes the lead in commercial use, and the 4K OTT box solution H3, which is mainly used in the entry-level market of 199-299 yuan, has also been proud of the country for a long time. So how do OTT box planners view H8, H3 and even A80? The reporter conducted an exclusive interview.


Topic: Can eightcores really make money?

At the Hong Kong show in autumn 2014, Quanzhi Technology officially released the H8 eight-core processor, which is mainly aimed at high-end gaming and video intelligent set-top boxes. Quan Zhi H8 eight nuclear based on TSMC 28-nanometer manufacturing process, using eight ARM Cortex-A7 core, supporting 8-core 2.0GHz high-speed operation at the same time with Imagination's PowerVR SGX544 image processing architecture, operating frequency up to 700M, ensuring the intelligence Set-top box excellent game performance and smooth UI experience.

Wang Meng, the general manager of the morning core age, uses the “call” to define H8. Wang Meng said that the call was made because the entire industry was already in a state of stagnation and price suffocation at the time. Everyone was in urgent need of a new and valuable thing. H8 carried the industry's first 8-core chip and H.265, H. The high specification of 2644K came into being. However, it is not without doubt that Wang Meng frankly stated that he was afraid to sell because he was afraid that the price of the eight nuclear chips would be too high. Some people were also skeptical.

Wang Meng also talked about the platform product A80, said that the "big eight core" concept is out of this - H.265, 4K, more horrible full 4K encoding! Interface is very rich, in addition to the conventional interface, there are USB3. 0, external SATA hard disk, memory DDR can support up to 8G! According to him, Chenxin based on A80 developed a true sense of the 8220, Super Box 8201, CX-A99! For overseas product manufacturers, is a high profit outside the single Sharp weapon machine! (Some manufacturers have a single machine gross profit can reach nearly 500 yuan! Monthly shipments nearly 2K!)

According to Wu Zhangliang, general manager of Quanyi Technology's core solution, Shangyi Xintai Technology, its H8 platform has been shipped in excess of 300K. He also mentioned that some people have questioned the fact that the 8-core is actually useless and that there is no special function. Wu Zhangliang believes that it is only because it has not been played yet.

Wu Zhangliang stated that when Infineon first went to the H8, the goal was very clear. It was a differentiated product and it was different from others. This is closely related to Quan Zhi’s strategy. When the entire market was dominated by quad-core, the Quanzhi A31S was on its own for more than half a year, and by the end of 2014, more than 10 chip suppliers were doing quad-core. He believes that under such circumstances, it is a very wise strategy to achieve an early listing of the H8.

OTT box makers broke the eight-core box really can make money?

"This market has all been tempted by 8 cores. The key is that the entire industry chain can make money!" Wu Zhangliang emphasized, "Believe me, do H8 to make money!" Whether it is the original factory, agents, programs, factories, brands, making money is king Wu Zhangliang said. According to him, H8 customers have stable shipments (boards): Morningstar, Broadview, and Chuangwei. At present, H8 domestic Infik, Kaiboer, Yidianhua, Lingyun, etc. are all doing well.

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