How to Play TV and Online Video under Internet +

The current Shanghai TV Festival Summit Forum will focus on "video site breaking" and "Internet + background media convergence" and other network topics.

Someone once joked that for the young people in the moment, "golden gear" has become a "performance art" beside the TV. This statement may be exaggerated, but it is undeniable that in the network environment, the television industry has been a huge shock. On the one hand, the transformation of the viewing platform caused by the split-screen era led to the loss of a large number of viewers. On the other hand, the demand for young and cutting-edge contents of the “Net Generation” began to soar. Under the influence of these two aspects, online self-produced programs, from creation, production, to distribution and broadcast, have become the contestable sites of video sites. After nearly 4 years of brewing and development, fist programs of major video websites have emerged. The basic pattern of programs has also been formed.

However, the traditional and emerging platforms in the era of digital fragmentation are far from being purely game-playing, opening up resources and developing their respective platform advantages have become a consensus.

Under the "Internet +" background, what new developments in the development of the film and television industry can not be ignored?


Hotspot 1: The total number of online dramas has reached the level of television prime shows

A coordinating director of a large-scale video website program revealed an interesting phenomenon: Every winter and summer vacation, the amount of on-demand broadcasts of the urban light comedy "Love Apartment" will increase dramatically. As a fast-paced TV drama with a distinctive and melodramatic brand, it is not surprising that Love Apartment is sought after by young people. However, this phenomenon has given rise to a “hint light” for the content of the video website. Perhaps the place where the television ended is the place where the network started. Isn't there enough domestic TV dramas on the screen to meet the aesthetic of the younger generation? This is pointing the way for web development of content products.

With this kind of thinking, the network program began a series of rounds of force. One of the most rapid developments is the production of self-produced dramas by various video sites. Although the contents of each of the online home-made dramas are not the same, they all run through the same thread - to please the younger generation's aesthetic. The Internet language, the aesthetics of the second dimension, and the obvious imitation of the traces of the American drama and the Japanese drama, these fashionable elements that have come along with the popularity of the Internet have been grafted into the online drama. The younger generation has created a number of phenomenon-level online dramas. They have clicked on billions of dollars, far more than popular TV shows.

Last year was recognized by the industry as the “first year of the online drama”. The production of online dramas reached 1,000 episodes, which was a year-on-year increase of 45%. It has been estimated by industry insiders that in less than three years, the annual production of online dramas will surpass that of domestic TV dramas, but the performance after the Internet drama far exceeds people's expectations. The data shows that there will be 600 total 7000 bands this year. With the advent of “Internet Genes” movies and TV dramas, this will exceed the capacity of the National Security Channel’s prime file for the first time. Internet dramas have gradually grown from a niche force that started with “destructive innovations” to almost the same level as the traditional TV industry. The important force.

In addition to the rapid increase in the number, the concept of network programming is also constantly escalating. The online dramas that started with the passage of children and cottage shows have all followed a rigorous line of dramatization. Some online dramas were even invited by the film team to make productions. The investment cost left many traditional television dramas behind. The online variety shows, which were later than the start of the online drama, also embarked on the “regularization” road. Various celebrity talk shows, celebrity reality shows, and other popular online entertainment forms can be found on the network. The guests of the show were also from the initial name. Unseen netizens began to turn to front-line movie stars.

Hotspot 2: Internet programs are copying the mistakes TV has made

For many traditional television people, the most admired of network programs is the acquisition of accurate viewing data and the rapid processing of feedback data. “Whoever joins in, starring, acting or saying anything is dictated by the Internet Big Data. Even the evaluation and viewing data of the previous episode will become the basis for adjustments in the next episode. The party is still making final cuts and refinements based on the statistical data of the previous program," said a web show producer. Large viewing time, audience size, peak viewing time, small user pauses, fast forwards, retrospectives, comments, comments, etc. These are important data collected by the network programs and directly determine the direction of the programs.

Compared with the traditional television ratings, which can only give audience ratings in general, the network platform answers the question of what the audience sees, how they see, how long they see, and even who is watching. This provides more accurate scale and coordinates for the direction of the content. However, the data can not be calculated based on the elements of creativity, some people in the industry have even begun to question, "Only click and show," the network program, is likely to fall into the screen "only viewing and viewing" of the embarrassment - to follow suit, pursue Problems such as taste will gradually surface.

The pursuit of eyeball effects ignores the creative efforts of tandem “eye-catching” elements, and this phenomenon has already begun to emerge in online programming. For example, a production company based on the drama and movies broadcast on the Internet platform, "counted" a popular first-line star, so invited him to participate in the Internet drama. However, at the same time, it was found that the actor’s previous roles were diversified and it was difficult to form an effective data summary. In the end, the actor had to show off in guest appearance. Although the emergence of celebrities has made the number of hits for this online drama rise rapidly, the fragmentation between the story and the characters has caused much controversy. In a star talk show, the program invited a famous celebrity in the collectors who had spoken in the lecture theatre. However, in order to keep up with the Internet hotspots, the show has given up the host to abandon its favorite collections and turned it into a " Miscellaneous homes have brought up topics such as film and television stars, social customs, and poetry novels, which have caused the programs to be “satisfied with water and soil” and have had extremely low traffic.

In order to cater to the audience, some online programs have even picked up the tactics of being eliminated by television. Infringement of privacy, abuse of stars, and exoticism have become the biggest selling points in some Internet reality shows. In a network show, the program team rehearsed in advance theft, framed, quarrel, car accident and other explosive bridge section, and through the ubiquitous hidden camera to capture the scene reaction of unknown stars. Under intense external pressure, many celebrities kept whining, and other emotions fell out of control and cried on the spot. The celebrity's loss of state was the click protection of the program. The number of hits for each stage of the program was maintained at 10 million.

Hotspot 3: The media has changed, there should be a form of derivative based on platform innovation

Where is the breakthrough of online programming? The Korean variety "Non Summit" introduced by a video site seems to bring a hint. The program does not have any topic stars. Instead, it invites ordinary young people of different nationalities to engage in scriptless talks, competes on the charisma and the cutting edge of personal views, and associates guest personal network accounts with programs to form instant online and offline interactions. This kind of Internet spirit that focuses on the sense of sharing and participation leads to a positive interaction between the platform and the content.

According to industry analysts, the biggest difference between online programs and traditional TV shows is not the change of broadcast media, nor the broader content of space for expression, but the introduction of Internet spirits such as equality, communication, interaction, and sharing. Relying solely on content and outsourcing, there is no form-based innovation in the form of platform-based, network programming can only be a "re-engraved version" of television programs.

"From the current situation, network programs have not jumped out of the routine of traditional television programs, and there is still much room for expansion," said a senior media source. Interception of hot topics from the Internet, interpretation of social and psychological reasons behind these “light topics” by experts, introduction of multimedia means such as network, SMS evaluation, voting, and connection, and the application of multi-screen interactive experiences to programs are all network programs. Can expand the form and means. Scholars believe that to create a new type of online entertainment industry that can be copied for reference, the online variety industry cannot rely solely on the “dividend” of the Internet system, and pay attention to the edge of the ball and repeated TV variety elements. Finding the advantages of platforms that are difficult to replace by traditional media, and integrating Internet genes such as instant interactive sharing and big data applications, is a breakthrough in the bottleneck of network programs.

SSD Enclosure

M.2 NVME SSD Enclosure NGFF SSD Enclosure

Ssd Enclosure,M.2 Ssd Enclosure,Type C M.2 Ssd Enclosure,M.2 Nvme Ssd Enclosure

Shenzhen GuanChen Electronics Co., Ltd. , https://www.gcneotech.com