How do LED companies fall in love with dealers?

Is it difficult for dealers? It's not hard to talk about money and anecdotes. Is it easy for dealers? It is not easy, especially if the business is difficult to survive. How can the dealers still follow you after they die? Dealers and lighting companies are like a relationship between lovers, when the door is good, once the door is not the right household, the market will be staged this mother-in-law "wonderful" drama!

So how can we talk to dealers about a long-lasting love? First of all, it is necessary to "use the right mouth": Learn to chat with dealers. The dealers are happy, knowing what they are thinking and thinking about, and then proceed to the second step of "hands-on", specifically to see the following four strokes.

Chang Hao phone porridge, nothing more to walk

The frequency of contact is an indicator of how close you are to your dealership. Let us imagine that one month is just a phone call to contact the customer three times or less. It only means that you and the distributor are not in a good relationship. You should not quibble that our relationship is iron-clad, we have crossed the guns, and we have passed the window... Don't look at the usual connection. Just make a call and ship at any time. At any time, we are paying off!

It is a pity that wherever God comes from this world, it is the most reliable way to make friends down-to-earth.

Whether you admit it or not, it's all truth: if you don't connect for a long time, even if you're intimacy, the relationship will fade.

In addition, you only have more contact with dealers. To understand his daily sales status, to avoid the "good news does not report worry" and other issues. At the same time, you can also find problems and help solve problems through communication. Only such distributors can feel the care of manufacturers.

Spread out in all directions, without discrimination

To maintain multi-party chat, the problems encountered by various dealers are different, and the information received is different. Enterprises should maintain close contact with major distributors. Let everyone have something to say, if there is talk, there are more topics to talk about, you can talk from In the analysis, speculation, and experience.

The amount of information that the agents pass to you and the accumulated amount of information make it easy for the company to make countermeasures, adjustments, and cooperation. In this way, it will benefit the market for first-line sales, and it will also benefit the manufacturers' production orders, materials procurement and deployment. It is a good thing for everyone to be mutually beneficial and win-win.

Talk about the truth, do not talk nonsense

In addition to being a role in helping companies sell products and promote brands, dealers have become an indispensable boosting force for companies to successfully enter the market. Therefore, lighting companies need to know more about your dealers and maintain a certain contact frequency. Based on the above, listen to the dealers more and more: What kind of difficulty is there to listen to dealers and what kind of assistance is needed from the manufacturers? What kind of planning dealers need manufacturers how to cooperate?

Second, there is no empty talk or cliché. The dealer group is actually very simple, as long as your product is good enough, the credibility is in, support is in, even if it is a new brand, the dealer will do its best to promote. But the premise is how well your products, services, distribution strategy ... ... can not say nice, do ugly.

Give dealers more "space" to make a decision from another angle

We know that for both parties in love, the need is equal communication, there is ample private space, then the dealer groups are also, they do not want companies to interfere too much in their sales plans and aversion to corporate directives. Furthermore, companies must learn to take decisions from the perspective of dealers, taking into account the interests of dealers and companies.

The so-called dealer loyalty,

The first is the trust in corporate branding

The second is trust in the enterprise itself

Third, companies can bring the best interests for them.

The gold content of distributors directly determines the status of the manufacturers in the local market. To win dealerships with high gold content, it takes a lot of effort and effective and practical communication to achieve a better cooperation.

The above three points are easy to say, and it is not so simple to do a good job. The brands that the potential distributors care about most, and want to live with the United States and the United States, it takes both sides frankly to be able to.