Home appliance energy saving leader system

Some home appliance industry sources told the China Securities Journal reporter that the long-delayed home appliance energy conservation leader policy will start at the fastest time before “11,” but the product catalog has not yet been finalized. Consistent with its previous caliber, the subsidy no longer implements the generalized system, nor does it target consumers.

The policy is expected to be issued recently on the website of the National Development and Reform Commission on August 6th. The article “Energy Conservation and Emission Reduction Progress Cannot Be Neglected” was proposed in the article to encourage innovation and promotion of energy conservation and emission reduction technologies. It recruited and combed advanced energy-saving and emission-reduction technologies, released a catalogue of advanced technology products, implemented a leader system for energy efficiency, and published the catalog of energy-using end-use products with the highest energy efficiency in air conditioners, refrigerators, and other markets.

The recent energy leader system has once again returned to public view. In 2013, the two stimulus policies for home appliances to the countryside and energy-saving subsidies had withdrawn from the stage, and the home appliance industry also faced deep adjustments. The follow-up support policies of the household appliances industry have been confirmed by many parties in the industry. This relay policy is the leader in energy efficiency.

Unlike the previous general-purpose system for home appliances and energy-saving subsidies, the leader system covers only products with higher energy efficiency levels on the market. The specific form is the manufacturer's self-declaration and the subsidy will be issued after the assessment. “It is no longer covering all models as it was in the past. The subsidy is only subsidized to the corporate side and does not involve the consumer level.” An appliance industry source told the China Securities Journal.

Zhang Xin, the deputy dean of the Resources and Environment Branch of the China National Institute of Standardization, once said: “There is no detailed plan for the energy leader policy. The inferences about the products involved, the amount of subsidies, etc. are only speculations.”

However, according to a reporter from the China Securities Journal, this policy has been advancing. A responsible person at a domestic white-power leading company disclosed to reporters that the relevant departments had communicated with the company on this matter, but the progress of the specific progress is still difficult to make clear.

An executive of an unnamed home appliance company disclosed to the China Securities Journal reporter that the policy that had been shelved earlier was more likely to be implemented this year. “The fastest time will be to implement the rules and implement it before the 11th. The latest will be. Implemented in the fourth quarter."

Part of the details are yet to be finalized. According to the official explanation, air conditioners and refrigerators will be included in the directory of energy-saving front runners. Compared with other categories of home appliances, air-conditioning refrigerators consume more power and require higher energy efficiency. However, whether these two categories are included is still uncertain.

“The last list should not only be air-conditioners and refrigerators.” The above-mentioned white-charged company official told the China Securities Journal that the scope of the current catalog has not yet been finalized. From the category point of view, washing machines may also be included in the subsidy list. For the color TVs that have been most affected by the energy subsidies before, they have greater uncertainty. This person believes that most of the color TVs currently on the market are classified as Level 1 energy efficiency. From the technical point of view, this policy has little room for its impact.

At the operation level of subsidy, the above-mentioned executives of home appliance companies revealed that the subsidy only involved a small number of products with outstanding performance in energy efficiency indicators. Subsidies will no longer be faced by consumers. The target of subsidies is mainly manufacturers and distributors, and the final result is that the products included in the energy leader will be cheaper in terms of terminal prices. "In fact, the process of energy-saving subsidies is similar to that of the previous one. It is only at the consumer end that it directly enjoys preferential prices, and it no longer needs the voucher to collect subsidies."

There is no clear statement in the industry regarding the amount of subsidies for energy-saving leaders. A number of domestic household electrical appliance companies told reporters that the details of the current policy have not yet been fully released to the company, and most companies have not received clear instructions from the relevant departments for the policy.

Conducive to industry consolidation Industry insiders believe that, unlike the previous large-scale subsidy policy, this policy covers only energy-efficient products. Therefore, from the point of view of the policy, it is not seeking to increase the scale but to adjust the internal structure. .

Over the years, although China's home appliance stimulus policy has expanded the scale of the industry, it has also caused multiple negative effects on the industry. Such as serious excess production capacity, the existence of corporate fraud, the market lost its adjustment role.

The person said that many SMEs are heavily dependent on subsidies, which led to a period of time in the past a lot of SMEs that should be eliminated by the market has not withdrawn, mergers and acquisitions of the home appliance industry is difficult to promote. Since the withdrawal of the subsidy policy last year, the industry has been severely affected. Especially in the subsidy policy, the color TV market, which has benefited from the subsidy policy, experienced a downturn of nearly a year. It did not show any signs of stabilization until the third quarter of last year.

The refrigerator market that will be included in the energy leader range is not optimistic. Since 2014, the refrigerator market has been weak under conditions of macroeconomic instability and a sluggish real estate market. Aowei Consulting's data showed that in the first half of 2014, the retail volume of refrigerators was 17.87 million units, a year-on-year decrease of 3.2%.

Industry insiders believe that as a fully competitive industry, the household electrical appliance industry should intervene less in the operation of the company. The purpose of this policy is to adjust the product structure of the industry to be more beneficial to leading enterprises, but it is still necessary to prevent the policy from running in the process of implementation. Partial.

The person also believes that due to the high base in the first half of last year, the overall trend of the home appliance market in 2014 was pre- and post-cold. In the second half of the year, the industry is tending to pick up this measure in the context of a warming effect on the industry.