Consumption upgrades detonated home central air conditioners to double the growth is common

In early June, Aowei Cloud Network released a research report on the first quarter of 2017 of China's household central air-conditioning market. The household central air-conditioning market in the first quarter of this year increased by 37.8% year-on-year, with sales of nearly 6 billion yuan.

In this regard, Huang Hangqing, general manager of Zhejiang Hangling Air Conditioning Sales Co., Ltd. has a deep feeling. For many years, Hangling Company has cultivated in the home appliance sector, mainly engaged in wholesale and retail foreign-funded and domestic-brand domestic air-conditioning, and has changed according to market demand in previous years. Acting brand strategy change, Hang Ling company took the initiative to transform into the home central air-conditioning, HVAC field, and achieved good results. Since 2017, the company has increased in sales volume by different degrees. Inverter air conditioners accounted for more than 50%. The retail price increased slightly compared with last year. Foreign brands will not press the channel a lot, and there are no inventory pressures. For the better.

General Manager Huang Yanqing introduced to Aiken Power Grid, Hangzhou City Body hang-up machine was affected by household central air-conditioning, the latter showed a doubling of growth, market share increased rapidly, Hang Ling Air-conditioning Sales Co., Ltd. currently has three Mitsubishi Heavy Industries k-mark stores, The proportion of household air-conditioning revenues has gradually decreased, and the HVAC products represented by household central air conditioners have driven the performance. “The brands that cooperate with Hangling Air Conditioning Sales Co., Ltd., such as Mitsubishi Heavy Industries and Samsung, attach great importance to home central air-conditioning products. Both resource allocation and staffing are increasing. Although the market competition is fierce, manufacturers are still optimistic about this type. The future growth prospects of the product."

Pursuing the quality of life, the home environment is an important part. With the increasing living area, users are more diversified in indoor temperature regulation, air quality demand, design and decoration style. Home central air conditioning has rapid cooling, high comfort and beautiful decoration. There are advantages in saving space and so on. At the same time, the proportion of finely decorated houses in the domestic real estate market has gradually increased, and household central air conditioners have also begun to infiltrate from villas and duplex houses to ordinary houses. Aiken air-conditioning and refrigeration network statistics, the capacity of China's national retail market climbed from 11 billion yuan in 2013 to 22 billion yuan in 2016, doubling in only 4 years.

Hangling Air Conditioning Sales Co., Ltd. represented the home appliance agent. In the early stage, it has accumulated rich market operation experience, channel distributors and service reputation through household air-conditioning products, laying a solid foundation for its development in the field of HVAC. This kind of transformation has been extremely prominent in the manufacturers, and quickly spread from joint venture brands to domestic brands. General Manager Huang Yanqing said that in the Hangzhou market, the central air-conditioning sector, Japanese Daikin, Mitsubishi Electric, Mitsubishi Heavy Industries, Hitachi and Korean Samsung have good performance, and the top brands of domestic brands are still Gree and Midea. "In 2017 and now, the household air-conditioner market will inevitably be eroded by household central products. The latter can better meet the user's demand for comfort and aesthetics. The addition of a large number of brands leads to price competition, so the price gap between the two major categories is growing. The reduction has further promoted the popularity of home central air conditioners."

It is worth mentioning that household central air conditioners have not been greatly affected by e-commerce due to product characteristics. Even chain stores such as Suning and Gome have been involved in the past few years, and the overall sales volume in the central air-conditioning sector is still small. There are more opportunities to make big cakes in the later period. Household air conditioner manufacturers can use existing channels to transform, so it is not difficult to find that in recent years, there are not a few home appliance agencies that have similar transformations with Hangling.

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