Christie CMO Chen Ba: Create a high quality supply chain to avoid the downturn

The days of electronic component distributors in the second half of 2011 were not very good, and the market conditions were worrying, which was approaching the state of the 2008 economic crisis. In the off-season, distributors have to enter tangled and struggling swamps. How can they avoid adverse market conditions and develop steadily? Shenzhen City Christa Technology CMO said that only by creating a high-quality supply chain can it be possible to circumvent the down market.

Strict selection of quality suppliers for stable supply of high-quality goods. "As a distributor, we supply high-quality components to our factories. The factory produces high-quality products and supplies them to high-quality customers. From the original factory to the end customers, we pay attention to the quality and reputation, and the quality of supply. Business and high-quality customers promote each other, so that the formation of high-quality supply chain through the upstream and downstream can ensure the continuity of cooperation and the stability of orders.” Chen Ba said, Jia Shi Da insisted on the supply of long-term and stable high-quality supply, and to the cooperation of the factory The idea of ​​instilling a high-quality supply chain maintains a healthy and stable cooperative relationship with the upstream and downstream.

In order to provide brand-new and original quality and ensure the stability of quality, Goodstar strictly sifted suppliers. On this basis, familiarize with the quality differences of major brands, gather years of distribution experience, determine the superior product lines of thyristors, FETs, and power ICs; use the advantages of stable supply of high-quality customer groups, with suppliers in the In the long-term cooperation, we will strive for adequate supply and advantageous prices.

Build a long-term trust relationship by winning quality customers with quality In the process of creating a quality supply chain, the establishment of a high-quality customer base is a key component. For Jia Shi Da, a considerable part of the customer base is a loyal old customer. Paying attention to the old customers is an important operating principle of Goodstar. Adhere to business quality and genuine, adhere to good communication with customers, adhere to the customer's good service, for more than a decade, good Shida has accumulated a group of old customers who also pay attention to quality. The good quality is passed on by customers' word-of-mouth, old customers will bring new customers, and new customers will become old customers who have established long-term trust relationship with Goodstar. "Of course, developing new customers in this way will be slower, but once the customer relationship is formed, it will be a relatively stable relationship. Moreover, we will also screen our customers. The long-term relationship with us is focused on products. Quality companies, they have a relatively strong strength in the company's operations and funds." Chen Ba said.

In order to meet customers' long-term demand for goods, Goodstar provides large stocks of stock, and strengthens communication with customers, understands customer's plan of goods use, and prepares goods in advance, which can often prevent customers from experiencing shortage of goods.

Leveraging Local Distribution Advantages Flexible Services and Steady Development Compared to large distributors, Goodstar fully leverages the advantages of local distributors, provides quick delivery, and is extremely flexible with customers. The customers in the province can receive the goods the next day after the normal orders; the imported products will enter the domestic market through customs formalities such as customs clearance, and they can issue 17% value-added tax votes; according to customer needs, provide personalized services. Because we have established a long-term mutual trust relationship with our customers, the payment method can also be very flexible: according to the need for express payment collection, monthly settlement, first delivery and then payment. In addition, Goodstar provides a one-stop sourcing service, and provides customers with one-stop configuration of complex and diverse emergency materials while providing SCR, FET, and power IC products.

Chen Ba said that he is in a high-quality supply chain, has extensive industry experience and a stable customer base, has a flexible business model, has a sustainable financial capacity, and can protect distributors in the off-season to maintain stable development.