China's online game market is still in trouble next year

Although it has surpassed imported online games for 7 consecutive years, and China's online gaming market will reach 68.5 billion next year, it is an indisputable fact that domestic online games are facing the most difficult situation in 10 years.

The official data is always very good. According to an industry survey released by the China Association of Printing Industry Committees, the actual sales revenue of the PC online game market in China in the first six months of this year was 23.55 billion yuan, of which China’s national original PC online game revenue was 16.86 billion yuan, accounting for the total market revenue. 71.6%, a year-on-year increase of nearly 10%.

According to the recent “China Online Game Market Trend Forecast 2012-2015” released by Analysys International, the overall online game market in China will reach 68.5 billion RMB in 2013, which is expected to increase by 23% from this year; in 2014, it will reach 82.57 billion, In 2013, it increased by 23%; in 2015, it will reach 94.806 billion yuan.

But the industry's voice is completely different. In the online game industry, domestic online games are considered to be lagging behind the point of view of imported online games and are being accepted by more and more people. It is almost a consensus. Some analysts pointed out that the lack of quality, homogeneity, and the impetuous attitude of the entire industry, as well as a large number of menacing foreign elite online games, making China-made online games in a huge crisis of internal and external difficulties.

Worrying is not just external pressure. The hidden danger from inside is the real source of crisis.

Homogeneity is a commonplace for many years. This chronic illness has not been eradicated with the advancement of the industry. Even the signs of remission are not even worse. Although there are many titles in the game currently published on the market, there are quite a number of works that have the same theme, single gameplay, lack of variety, low technical content, and even follow suit.