In the first quarter market performance, Ao Weizhong mentioned that Changhong, the laser projector market, was the focus of last year's layout, achieving a total increase of 52% in Q1, and a 75% increase in the projection market for commercial education. A heavyweight "dark horse" in the market.
According to AVC forecast, the laser projection market will reach 120,000 units in the first half of 2017, a year-on-year increase of more than 1.5 times, and the annual sales of laser projectors may be about 300,000 units. This year laser projectors It will usher in a truly big year.
Changhong Laser Display Technology Co., Ltd. Manufacturing Center Completed Production Input Image Description
Industry sources told the audio-visual circle that laser projectors will truly usher in an explosion period in 2017. Whoever can grasp the development opportunities of the laser projection market will undoubtedly seize the dominant power. Changhong has made gratifying achievements in the first quarter since it officially laid out the laser projection field in December last year, further exacerbating its determination to become bigger and stronger in the laser projection market.
Changhong laser display technology company production line scene
Recently, Changhong has announced that it has officially started production of a new laser product manufacturing center in Mianyang. It is reported that this laser projection production line has an annual production capacity of 150,000 sets of laser light machines, mainframes and other related equipment. The commissioning of this production line means that Changhong not only has the independent research and development capabilities of laser display products, but also has first-rate independent manufacturing capabilities, which can fully ensure product quality, delivery and service. The successful completion of this project is of milestone significance in advancing the strategic layout of Changhong laser display and leading the next generation to display the competitive landscape.
Changhong laser display technology company production line scene
It is reported that after the new production line is put into operation, it will invest in resource development for industry-leading technologies such as two-color lasers, three-color lasers, and holographic laser displays. The aim is to lead the industry in technological R&D and innovation, product form breakthroughs, and precision manufacturing. .
A source believes that Changhong officially released laser projection products from the end of December last year, to Q1 in the market performance, and now announced the annual production of 150,000 sets of laser projection production base officially put into production, which fully shows Changhong laser projection The determination of the display field must be great.
Changhong Laser Display Technology Company Building
At the same time, at the launching ceremony, the domestic projection senior channel provider, Beijing Swissda, was unveiled as a strategic partner of Changhong Laser Projection. The projection industry in Beijing has a very powerful distributor, especially in the education projection market. Word of mouth. This time, Changhong laser projection production line put into production platform, which indicates that the two parties will be in the laser education, business market will be full force throughout the year, will give Changhong laser projector products in the traditional channel area to bring more "plus points."
Of course, most of the so-called laser projection companies, most of them brand their own brands, but to find an OEM brand for production, and did not really produce R & D strength, so many brands in the market to enter the laser projection market, more is "hot" This, to some extent, is "testing water," and it is not good for the development of the laser projection industry in the long run.
The projection brands of Changhong, Hisense, Guangfeng, Meire, and China National Aviation Co., Ltd. are in the laser projection industry and are meticulously sought out. These brands not only shake the banner in marketing, but also invest huge resources in research and development. The real significance is to expand the territory, which shows that there is an attitude that in the laser projection display technology, the domestic national projection forces will go all out to truly “grab a favorable position†in order to prove its position in the laser projection industry.
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