2012 refrigerators and other white electricity industries need to be alert to the uneconomic situation

The home appliance industry has experienced the stimulation of policy dividends in 2010 and 2011. The market correction is inevitable. However, there are also differences between different categories, such as the rapid development of the ice-washing products market in the past two years, and the rapid decline in the adjustment this year; and the color TV industry has experienced the pain of industrial restructuring, and this year In six months, it has re-emerged to the fullest – the profits of the industry are rarer than that of white electricity (refrigerators, washing machines, air conditioners) industries. According to the survey, among them, the adjustment of the Dabai Power Industry is determined by the industry's volume of inventory. The cool summer of 2011 and the blind optimism of market growth led to the day-to-day inventory of the air-conditioning industry. The sudden suspension of home appliances to the countryside has caused the most profitable refrigerator industry to temporarily stop the car. The huge production capacity has nowhere to vent.

From this point of view, the white electricity industry in 2012 needs to be alert to the situation of “diseconomies of scale”. In fact, the recent “decrease” and “shrinkage” in the Dabai Power industry is already a signal. This change is also reflected in the fact that white electricity companies pay more attention to technological innovation. The two major oligarchs in the air-conditioning industry are scrambling to release the latest scientific research successes and innovative technologies as one of their footnotes. According to relevant experts' forecasts, refrigerators may withdraw from energy efficiency subsidies, because almost all mainstream brands of refrigerators currently on the market have reached energy saving levels above 2 and when energy conservation has become a "standard", subsidies will lose their significance.

In fact, many experts in the industry and even relevant policy-making departments have already made predictions about “green and energy-saving household appliances will become the next round of policy support targets”. It is understood that as the previous subsidies are mainly targeted at fixed-frequency air-conditioning and refrigerators in two major areas, the new energy-saving subsidies are likely to be targeted at all home appliances energy-saving products, especially in TVs, washing machines, inverter air conditioners and other home appliances. The most notable feature of inverter air conditioners is energy efficiency, and it has occupied over 40% of the air conditioner market. Followed by washing machines, not only saving electricity, but also involves saving water.

Among the three policies of energy subsidies, trade-in replacements, and home appliances to the countryside, trade-in and home appliances are not replicable due to their non-replicability (eg old appliances in the hands of old consumers are limited), as well as staged (consumer demand for rural areas is impossible. Forever relying on subsidy incentives, these two major policies can be said to have completed their phased mission and "return success." Among the three major policies, energy subsidies are the earliest and can be said to be the best policy. Because it stimulates consumption, it also promotes the upgrading of the most pressing industry structure of the home appliance industry to energy saving and environmental protection. Because of this characteristic, it is precisely a long-term and continuous implementation of the incentive policy. While stimulating consumption and promoting the upgrading of industrial structure, it also forms a good guide for the people's consumption habits and concepts.