Where is China's Super IP?

IP movie is only a concept in China

Recently, the "hot IP + fan movie + celebrity director or actor" play is very popular in the film circle. Taking the period of May 1st as an example, "How to Use It Silently" and "Left-Ear" all use hot novels as the basis for IP. Each of them has a big fan of loyal fans. Together with Su Youpeng's first director, Huang Xiaoming and Angela Baby's brother and sister played together. The gimmicks are very fierce. "Left Ear" released nearly 200 million yuan in the first weekend of the box office, "How can I silently" the dot-ray box office results are not bad.

From the "You at the same table" in 2014, the concept of popular IP even burned into the music circle. Filmmakers never even missed the classic old songs. They used the song name as "IP" and adapted it to a song almost completely. Relationship movie. This year's movie audience will be able to see the film "The Gardenia Blossom" adapted from He Yan Song, the movie "The First Experience of Love" adapted from Zhang Zhenyue's song, and even the campus folk song "The Brother Who Sleeps in My Upper Class" will be photographed. The film was produced by Le Vision Films and Gao Xiaosong was the producer and screenwriter.

Chen Hui, general manager of Fujian Hengye, said in the forum that movies based on popular IP are more youth films or romantic movies. This has certain limitations. Everyone should try more different types of movies. IP has a certain foundation, whether it is good or bad, including stories and prototypes. It has a big fan of fans, but its essence must have the values ​​of movies, such as the heroic values ​​of American movies. Chen Hui believes that "super strong IP movies have accumulated for a number of years. Culture has taken root in these films. At present, domestic IP movies do not have such values, and most of them are still concepts."

According to Wang Feng, vice president of Unicorn Pictures, “China’s traditional IP is quite rich, and traditional culture has a long history. Classic stories such as “The Romance of the Three Kingdoms” and “Water Margin” can be said to be household names. The Chinese have naturally accepted this kind of story. Cultural edification. The globalization of China's IP is to develop them into a script that can be manipulated to arouse the emotions of audiences all over the world. Our task is to make Chinese stories such as "Super 7".

"Before we do IP movies, we have to figure out who is the audience?" said Gui Qiming, senior vice president of the Giampei Film Production Department. "The hardest thing about Super IP is to serve both international audiences and domestic audiences. "Unfortunately, it seems that China has not yet emerged a super IP that is popular with viewers all over the world.

Where is China Super IP?

The audience asked to let go of Sun Wukong

With regard to the topic of IP, everyone seems to have a stomach to say. At the event site, the barrage that was frequently refreshed was a bit of a steal, and the audience was even more savvy, almost robbing the guests of the stage. “Chinese cafes are the base for film IP incubators. Can Guan Gong join the Avengers as a 'Red Giant'? Can the heroic stories of Yue Fei and Qi Jiguang be developed into better films than the “Hangliang Battle?” Did you capture the "Little Times" in the fourth quarter as China's Super IP?" The audience could be said to have "opened their brains".

Speaking of China's super IP, everyone rushed in the barrage. The Monkey King had been badly beaten by filmmakers and pleaded for the “Sun Wukong”. Counting carefully, there have been many recent movies about Sun Wukong. Since the first two years of the movie "Journey to the Fall" and "Journey to the West," the box office has performed satisfactorily at the box office, and Fang Xingyi, a producer of "Haunted Temple," has revealed that The "Journey to the West" series was made into an eight-part tune, and the new year's edition was released at the speed of one every two years. At present, the "Monkey King of the Monkey King of Journey to the West" has been released on the New Year's Day. On July 10 this year, an animated cartoon titled “The Return of the Journey to the West” will be released. The director of “Mulan” was directed by Barry Cook and he is currently preparing a book entitled “The Goku”. Animated movies.

Another classic movie "King Westward" about "Goku" will also be filmed "Westward Journey to the West." At the Beijing International Film Festival event, Lv Jianmin, producer of the "War Wolf", revealed that the director of "The Westward Journey to End" written by him is still Liu Zhenwei. Zhou Xingchi has already confirmed that he will not play. Lu Jianmin said that all the actors have not yet been confirmed, and the movie will be launched in August this year.

"Journey to the West" series will be made into an eight-fold song, Monkey King this super IP really will not be played bad? The audience in the barrage called Zheng Baorui, the director of “Three Dozen Bones” to answer questions. Interestingly, Zheng Baorui, who is the producer of the day movie project “Monster of the Dream”, is at the scene of the event. However, he did not directly answer the question "The Monkey King was played badly," but simply stated that "For me, filming will try to satisfy the needs of the boss and the audience."

How IP develops the most critical

Netizens call to destroy the "three bodies"

Creative is important, but more important is the production and presentation of film content. Industry insiders believe that many companies have hoarded popular IP, but the biggest challenge is not to have IP, but how to develop a good movie. Liu Cixin’s science fiction “Three-Body” is the most influential science fiction novel in China in recent years. It was not until last year that it was transformed into a movie by a nomadic film industry. There have been many fans of "Three-Body" worrying that with the level of China's movie industry, there is no way to present the grand worldview described in the novel, and even some netizens shouted, "Don't destroy the "Three-Body"!"

Referring to the development and incubation of film IP, Chen Hui, general manager of Fujian Hengye, shared with him the movie “Jingcheng 81” he operated. “I thought that the story of 'Dongai 81' happened in Beijing. It was a ghost story happening around us and it was very interesting. But at the time there were already some legends about the 'Dongai 81', but the movie 'Jingcheng 81' "The story is not consistent, so we started with the concept of reconstruction and put two versions of the 'Dongai 81' ghost story on the Internet to let everyone guess.

"War Wolf" is not regarded as an IP adaptation movie. Today, the box office has passed 500 million, which is a dark horse in this year's domestic film. Chen Hui said, "The movie "War Wolf" was not issued by Hengye at the beginning, but was issued by another company. The company had hoped to highlight the concept of 'special forces', but Hengye thought that if it is a good movie, It is also possible not to develop from the point of view of IP, because to highlight the 'special forces' can only attract specific audiences, so they changed the propaganda of “Wolf Warrior” from patriotism, highlighting 'those who commit crimes against China, although they must be far away” Sentence slogans, the resulting film has been widely welcomed by the audience. ”

In the forum, Chen Hui firmly expressed his confidence in supporting domestic movies. "China's superheroes can be original, the United States has a Captain America, and China can also have a Chinese captain!" Chen Hui said.

In addition, in the second stage of the Art Entrepreneurs Venture Capital Salon, it also showed four film projects, Director Xin Chengjiang's "Transmission Point", tells the story of the virtual world and the real world in the treasure hunt game, the world view is quite ambitious. The “Out of Control” produced by the New Wilderness Entertainment Media tells the story of a thrilling story of a young Berliner Chinese driving an uncontrolled luxury Lincoln. The story of “Special Agent of Dream Hunting” as a sci-fi suspense movie deep into the dream space is very imaginative. The “Encounter of a Chinese in China” is an adventure story of Chinese youth in Shanghai at the end of the 19th century.


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