Hisense Laser TV National Day Sales Big Screen Strategy Pushes Globally

Hisense Laser TV celebrated the National Day sale. Laser television products started and led by Hisense went crazy during the National Day holiday. According to the latest data, the 7th National Day holiday, Hisense laser TV retail sales soared to 254.38% over the same period of last year, as of October 7, the annual sales of laser television also achieved a 1.5-fold increase.

In 2014, Hisense released a self-developed 100-inch laser television, which has become the world leader in ultra-short focal projection technology. In July 2016, Hisense released the world's first DLP ultra-short focus 4K laser television in Paris, once again leading the industry. Until this year's IFA Show, domestic Changhong, TCL, and Sony of Japan have all demonstrated laser television products, showing that laser TVs have begun to be introduced into the market as a next-generation TV.

From the National Day and the sales performance of this year, as the earliest to enter the laser television market, Hisense has undoubtedly had the greatest advantage. Laser TV large-screen experience, high cost performance, color protection (visual comfort more than 20% higher than ordinary paper reading) and other characteristics, to meet the trend of users to pursue TV screen, has been detonated from the top of the market. At the recent US conference, Hisense USA also demonstrated 4K laser television, which attracted the attention of North American media and consumers. It is a firm strategy of Hisense TV to achieve global leadership in large-screen high-end products.

In the JD Power Consumer Satisfaction Survey Report released this year, Hisense TV completely surpassed Vizio in terms of color, frame contrast, and viewing experience, becoming one of the top four TV brands most satisfied with American consumers. And Hisense was the first in 13 consecutive years in the Chinese market, and successive summits in South Africa and the Australian market. The performance of Hisense has also become a powerful endorsement of Hisense USA.

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