OFweek smart home network news due to the accumulation of a large number of resources in the communications business, ZTE set up a smart home sector around 2013, hoping to bring new business opportunities and profitable points for the company, in the past four years, it has introduced a Intelligent cameras, smart routers and other smart hardware products, and continue to deepen the layout of the smart home.
At CES Asia 2017, Mr. Chen Wei, Marketing Director of ZTE Smart Home, shared some of the lessons and ideas of ZTE Smart Home for the past four years.
Smart home, unlimited market potential
“By 2020, the world will have more than 300 million households using smart homes, and the overall market size is expected to reach US$76 billion; North America, Asia Pacific, and Europe will become the three major market regions, accounting for 78% of the global market; China’s household size will reach 1.8. Billionaires, the market size will also reach 19.6 billion US dollars.†Chen Wei cited these three data to explain the reasons for ZTE to enter the smart home field, and said that it has been very optimistic about the development of smart home.
Smart home as the ideal of the future living environment, with the maturity of technology, more and more people have already joined the smart home business, Chen Hao found that regardless of the platform service providers, equipment providers, the underlying technology Providers and even some channels have made some investments and attempts in the field of smart homes. They all hope to have a place in the smart home sector. This shows that the coverage of smart homes is very wide. At the same time, Chen Xi thinks that this shows that ZTE has entered the smart home. The correctness of the field.
However, even so, Chen Hao still believes that there are still many problems in the field of smart home, and it is still in the very early stage of development of the industry. There is still a long way to go from the real popularity:
1, single product experience is poor. Today, there are many smart home companies in the market, and many smart home products are launched. However, Chen Hao believes that these products generally have poor experience. To this end, Chen Xi also spoke to the smart hotel that he had experienced infra-red perception. "When I got up in the bathroom at midnight, the people moved, the lights in the room and the bathroom were bright, and in the bathroom for a while, the lights suddenly went out. In addition, Chen Hao also Tucao intelligent socket and other smart home products is very impractical, "reported that they can remotely turn on the TV and other electrical appliances, gimmick is very full, very eye-catching, but after buying home only to find that the real life does not basically need to remotely turn on the TV Machines, etc."
2, lack of interoperability standards. Chen Hao discovered that an important feature of smart homes is the large coverage, and user needs are very fragmented. For this reason, it is difficult to have a company that can make all products. Everyone is doing their own thing. It's hard to have a single company. This also makes it difficult to establish and popularize industry standards quickly. The result may be that the user's mobile phone is equipped with a variety of smart home products APP.
3, service is difficult. "Smart homes must be a complete set of services. After they have bought hardware products, they must also have back-end professional installation services." However, Chen Hao found that there are currently no professional service companies in China.
How to cut into the smart home with difficulties?
Chen Hao said that it was precisely because smart homes were faced with enormous challenges. When ZTE initially entered the smart home industry, it was mainly facing two options. One is to do 2B or 2C, the second is to do the platform or to do a single product.
Chen Hao believes that 2B mainly focuses on the overall solution, and is more suitable for dealing with real estate developers and governments. For 2C, it focuses on products, focuses on the user experience, and how to serve the users well. Microsoft and Apple are all doing smart homes. platform.
In the end, Chen Hao found that there is no shortage of platforms in the market. What is missing is a single product. What is missing is a product that users are willing to pay for and use for a long time, and that can bring true value to users. Therefore, ZTE initially decided to enter the smart home market from the C-side market, and made cameras, routers, smart locks and so on. However, ZTE did not abandon the platform ideal. Chen Hao said that they will gradually open up ZTE's capabilities and platforms based on self-developed core single-products, seek out excellent partners, and constantly improve the solutions; finally they will integrate and even incubate some of them. Projects, continue to enrich the product library. Form a single product to the closed loop of integration and integration.
In the end, Chen Hao demonstrated his vision of being a leading smart home integrator, not just a hardware piece.
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