In recent years, as artificial intelligence and voice recognition technologies have become more mature, smart speakers have begun to become popular. Compared with ordinary speakers, smart speakers have diversified functions. Voice interaction experience is the core of smart speakers. Through human-machine voice interaction, Realize a variety of audio content playback, such as music, get, Himalayan and other audio content. Not only that, smart speakers have always been regarded as the future home smart control terminal, just like a "remote control" that can control lights, curtains, TVs, air conditioners, washing machines, rice cookers and other smart home appliances. And to help users achieve a variety of life services, order food, online shopping, air tickets, etc., and play a greater role in people's daily life. Smart speakers must be the entry point for the application scenarios of artificial intelligence, machine learning, and the Internet of Things in the future.
In 2017, the field of smart speakers'breaks the ice'. According to Canalys data, shipments exceeded 30 million units last year, and global shipments are expected to reach 56.3 million units this year. This means that the overall situation of the smart home entrance competition will be preliminarily determined. Another set of data cannot be ignored. In 2017, the domestic smart speaker sales were only 1.5 million units, accounting for one twentieth of the global sales. It is worth mentioning that 1.5 million is 25 times the 2016 sales. On the one hand, this means that the domestic smart speaker market has huge potential. On the other hand, it also means that the market is about to usher in an explosive period.
In 2018, the report showed that China has become the world's second largest consumer market for smart speakers after the United States. The overall market size in Q1 reached 1.8 million, with a growth rate of 5370%. Among them, Alibaba Tmall Genie maintains its No. 1 position in China and No. 3 in the world with 1.1 million shipments.
Products such as smart speakers first appeared in the United States. It is estimated that the current utilization rate of smart speakers in the United States is close to 20%. Nevertheless, the utilization rate of domestic smart speakers is very low. Why does the domestic sales of smart speakers account for only one-twentieth of the global sales?
1. Although Chinese has become more and more influential in the world, it is undeniable that English is the most widely used in the world, and the popular Amazon Echo and Google Home smart speakers in the US market cannot be extended to the Chinese market.
2. The prices of domestic smart home products remain high and they have not been popularized in consumers' homes. Smart speakers are precisely the core of the interactive experience of smart home devices, which greatly reduces people's demand for smart speakers.
Third, domestic smart speakers are in their infancy, and technology giants such as JD.com, Tmall, and Baidu have not been investing in smart speakers for a long time, and there is no mature industry system.
In 2018, or the outbreak of the domestic smart speaker market, with the further optimization and upgrading of products and the promotion of smart homes, the potential of China's smart speaker consumer market will be released. The industry is expected to usher in explosive growth. Can it achieve a 100 billion leap? Wait and see.
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