The wave of intelligence is sweeping the world, with various smart devices emerging in an endless stream, and smart speakers have become the most popular smart single product, almost becoming standard products of technology giants, from international giants such as Amazon, Google, Microsoft and Apple to domestic BAT and Keda News Fei and others, the giants bet on a piece of hardware, benefiting from the maturity of artificial intelligence technology and the development of smart homes, hoping to grab the entrance of smart homes with smart speakers.
The battle for smart home entrance
Various survey data show that the scale of the smart home market will exceed one trillion in the next few years. The huge cake has attracted the participation of many players and many innovative companies have emerged. However, to achieve a smart life, this involves cross-platform , Cross-brand interconnection is the foundation, and companies at the core of the industry chain are actively building ecological construction, including Apple HomeKit, Samsung SmartThings, domestic Haier’s U+ smart life platform, and Amazon, Google, HKUST, iFLYTEK and Baidu using AI Voice empowers and cultivates smart home ecology.
In this smart home market rectification, whoever can gather more third-party resources will take the lead. Among them, Amazon is a successful model in the United States. Smart speakers equipped with Alexa are popular among American families and can be controlled through Amazon smart speakers. All kinds of smart devices in the family are also good stewards of human beings. Alexa has more than 30,000 functions. In the battle for the entry of smart homes, Amazon successfully got the card.
It was Amazon that was the first to succeed, so smart speakers became standard products of various technology giants. Looking at the global market, China and the United States are particularly prominent. Amazon and Google account for most of the US market share. The sales of the former have already exceeded 10 million. Apple this year It is the sales of smart speakers HomePod that are not selling well.
According to data from Kantar, Amazon’s Echo has a market share of 66%, followed by Google’s Google Home smart speaker, which has a 30% share. The two almost monopolize the US smart speaker market.
Domestic shipments of 100 boxes are worrying, only Ali's Tmall Genie exceeds one million
In China, JD and iFLYTEK launched the Dingdong smart speaker, which is the largest smart speaker giant in the country. It is equipped with iFLYTEK voice technology. Through the Dingdong smart speaker, you can control smart home products such as electric lights, curtains, and air conditioners in the home scene. In order to snatch the domestic smart home control entrance. However, since its launch in 2015, sales have not opened up. In 2016, the shipment of Dingdong smart speakers was less than 100,000 units. This data comes from the annual report of iFLYTEK.
Compared with the overseas booming smart speaker market, China’s sales can be described as bleak. According to data from GfK, the domestic smart speaker market sold 1.65 million units in 2017 and will reach 5.88 million units in 2018. The situation has not yet been opened. Up to now, only Alibaba’s Tmall Genie smart speakers have shipped over one million. In the fourth quarter of 2017, data showed that Tmall Genie entered the top three in the world, triggering other domestic giants to accelerate their deployment.
BAT has entered one after another. Together with important players such as Lenovo, HKUST Xunfei and Xiaomi, smart speakers have become more popular this year. The fight of the giants, for them, hopes to quickly occupy the user’s home, from experience, sound quality, and craftsmanship. Innovate in many aspects and compete for users through price butchers.
A smart speaker war has started. For the technology giants, AI and voice control our home entrance. A small hardware product has now evolved into the main battlefield of the giants, but the "hundred" box war will make some Small players are getting more and more difficult. At the same time, senior IoT expert Yang Jianyong warns: “Don’t think of smart speakers as a home entrance to imagine the future, and don’t be dazzled by this false fire.â€
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