Beijing time on October 31 morning news about six months ago, at the headquarters in Mountain View, California, Google, the company responsible for Pixel mobile phone hardware and voice assistants gathered together to finalize the details of the company's first smartphone.
The new seating arrangements show that Alphabet's Google is undergoing a bigger transformation. Eight years ago, Google launched a mobile revolution, launched Android software, and allowed handset makers to do other developments.
Today, Google software is running on 85% of the world's smartphones. However, voice control is expected to replace touch as the primary means of use for handheld devices. To this end, the company is experimenting with different approaches, with the move of Apple and hardware. The tight integration of software is exactly the same.
Brian Rakowski, vice president of Android operating system products at Google Inc., said the Pixel phone's hardware and assistant team gathered once a week and had a camera sample customized for next year's mobile phone.
Their ambition is to let the company's voice-activated digital assistants surpass competitors such as Apple Siri and Microsoft Cortana.
"We really want people to feel that when you operate the assistant software on your phone, it's as natural as asking for information from Google," Lakowski said in an interview.
Learn from apples
The convergence of hardware and software is the key to achieving this goal. For digital assistants to perform well, it is critical to meet specific requirements, such as good microphones and powerful processors that handle large amounts of data.
Just creating an application is not enough, it requires the user to click multiple times.
The hardware and software teams worked closely together to deal with the details one by one, such as the graphics displayed when the user called the assistant, setting a series of colorful points, which Lakowski called "variable touch tones, to the home button. Add a little energy."
The assistant is ready on the Pixel phone and will be called up as soon as the button is pressed or "OK ​​Google" is pressed.
By integrating assistant software into Pixel smartphones, Google "doesn't have to negotiate with other handset makers -- they can do what they want," said Ozlo CEO Charles Jolley, who produces A digital assistant with the same name as the company.
In order to ensure that users get the best possible experience, at least so far, assistants will only appear in Google products, such as Pixel phones.
However, in the long run, it is unclear whether Google will continue to do so, or return to the original mobile phone strategy, and risk reducing the user experience, trying to push products to millions of smartphones. Other manufacturers running Android software.
Lakowski said that in order to ensure that the assistant software works well on other mobile phones, it must achieve a highly integrated cooperation with other mobile phone manufacturers. This is not included in the normal operating procedures of the Android operating system.
“We hope that all of these features of the Assistant app will work, work quickly, and integrate perfectly, allowing users to understand the advantages of the assistant,†he said. “We don’t want it to give people a brain. Clumsy feeling."
He admits that there are still many difficulties in running assistant software on some existing Android phones.
"On some phones, some tests of 'OK Google' can't be done because of the lack of suitable hardware," he said. "In some cases it is because of the location of the microphone."
Samsung abandoned it?
Regardless of how Google decides, there are already some indications that not all Android phones welcome its assistant software.
As the world's best-selling smartphone manufacturer and leading Android phone maker, Samsung Electronics recently acquired Viv Labs, an artificial intelligence startup that was once the developer of Siri. The company plans to integrate assistant software into its mobile phone products.
The industry believes that some Android manufacturers have adopted the operating system developed by Google, and may not be willing to hand over the digital assistant.
“If people realize that an assistant app can build a brand image, then this will be a great selling point,†said Babak Hodjat, co-founder of artificial intelligence company SenTIent. "They just have to retreat to the next level, just do hardware."
Google is not willing to disclose the plan. "Over time, we want to use as many digital assistants as possible," Steve Cheng, assistant director of product management, said in an interview, but he did not give details.
Analysts expect that Google will eventually strive to make a profit from the transactions that the assistants have contributed. For example, if a user locks a flower shop through a digital assistant, Google can get a share of the user's spending amount.
At Google’s earnings report last Thursday, CEO Sundar Pichai seemed to hint at this possibility.
He said, "The assistant team discussed the way the conversation was conducted and thought that we could integrate the third party into the sound experience."
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