On October 20th, Tmall launched a double 11 pre-sale. The rhythm is almost exactly the same as last year. There is not much new idea. However, from the Tmall's page feedback point of view, the number of pre-sales is quite high, it seems that this type of marketing is still attracting the attention of many consumers.
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However, today, the author has seen such a news on the Internet: A screenshot of a micro-channel chat record of a home appliance manufacturer and an insider in the home appliance industry released by netizens broke the news that Tmall had a large amount of moisture in the number of home appliance categories, even Is free to fill!
This is really amazing. As an influential e-commerce platform, how can it be so irresponsible? I'm actually looking at the screenshots to see the facts. For example, a household vacuum cleaner that participated in pre-sales at 20:09 pm showed that the number of pre-sales was more than 90,000, which could have reached 23 points, but it had fallen to less than 50,000.
Another Beiding electric kettle also showed more than 30,000 reservations at 20:09, which could be reduced to 15,000 in just one hour. With the passage of time, the number of bookings is declining exponentially. .
How does this look and how does it work? The users who broke the news analyzed that it was Tmall's marketing staff who felt that leather was blowing a little big, so they lowered the number of pre-sales to make it more reasonable and convincing.
If this netizen's analysis is true, it will be a real worry. As one of China’s currently largest e-commerce platform, Tmall is so insecure!
As an ordinary consumer, I actually do not care much about the number of pre-sales of an e-commerce platform. After all, buying the right product at an affordable price is the last word. However, Tmall even had such an insignificant amount of pre-sales that it was arbitrarily falsified. It can be seen that the lack of integrity has reached the point where it is!
If you look back at the entire development process of Tmall, it is almost tied up with fakes and cottages. Every time the e-commerce promotion nodes such as 618 and Double 11 are playing with numbers, they can easily increase their own N-thousandths to raise themselves and attract attention. Imagine that the market, especially the home appliance market, has such a large capacity. According to the figures released by Tmall, it can increase by tens or even hundreds of times each year. I am afraid that the whole of China can no longer accommodate other home appliance stores besides Tmall. However, the fact is that the Jingdong one has occupied more than 60% of the market share of the home network. Tmall, at best, is less than 30%, and Suning and Gome will only be able to reach half of Jingdong. This, I am afraid, can only be explained by the sales volume is not finished by bragging.
Double 11 as a major holiday of the e-commerce platform has become a shopping spree for all the people at the end of the year. This market is large enough. If all of us follow our own rhythm, we will be truly responsible for the performance of our customers. Relying on playing digital games, blowing his own cows, and deceiving consumers, even if the number of double 11 figures is made more beautiful each year, the end result will only be to raise one's feet.
Business integrity, Tmall really should make up a lesson!
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