Tencent Digital (Wang Yang) On October 9th, vivo held a brand strategic cooperation conference today and officially announced that vivo will become the only mobile phone official market partner in NBA China.
Most people may feel serious about bringing this kind of strategy conference. However, in fact, the scene that catches the eye on the scene is beautiful hot dance.
At the same time, in the waiting area, vivo is also quite arranging a lot of ambitions, not only the NBA team, uniforms, team logos, but also the fun shooting machine game and the coolest DJ performance, the atmosphere is not at all depressing.
Well, returning from the bedside, we talked about the details of this cooperation press conference.
Vivo Global Vice President announced at the press conference that the NBA has more than 1 billion users as a top-level event. The future of vivo mobile phones will appear in various activities of the NBA to enhance its brand awareness.
note! He also stressed that the future will launch NBA customized version of vivo mobile phone, brain supplement, it will not be another customized version of X7?
In fact, this is not the first time that vivo has teamed up with sporting events. Previously in the Indian market, vivo worked with the local cricket super league and won the title for the past two seasons. At the same time, vivo has also carried out strategic cooperation with the Premier League in the past two years.
Marriage with sporting events seems to be a routine for domestic mobile phone manufacturers. Previously, Huawei, ZTE, OPPO, Jinli and other brands have cooperated with sports events.
Entering the end of 2016, the competition in the domestic mobile phone market is still accelerating. While guaranteeing excellent product design, brand influence will be more dominant in the future.