With the fiery reality, many car brands are also promoting cooperation with VR technology. For example, before the VR Daily reported that Toyota had teamed up with Oculus Rift to launch the TeenDrive365 system and used actions to break the doubt. As long as the experiencer is sitting in the cockpit, wearing a VR helmet can simulate various driving conditions during the driving process, supplemented by a realistic sound system, allowing the driver to feel really confused at one time.
Ford Motor Company today introduced a new VR application that allows customers to directly understand Ford’s innovative technologies. This app describes the situation of the Ford GT racing in Le Mans, France, and Ford Company promised to make customers experience unprecedented reality. Lisa Schoder, Ford’s digital marketing manager, said: “I'm excited to show Ford's best side in an immersive experience. This VR platform allows us to tell an impressive story and show Ford’s unknown side. ."
It is reported that this app is jointly developed by Ford and Global VR and 360-degree video leader Tool of North America. Users can log on iOS and Android to download. In addition, this year is also the fiftieth anniversary of the Ford GT40 in a three-game winning streak in 1966, so Ford believes that the Ford GT will be a unique narrative angle.