ã€Global Internet Technology Comprehensive Report】 Recently, the Xinhua Dictionary App, which was published by the Commercial Press and revised by the Chinese Academy of Social Sciences, has been launched. However, it has been accompanied by continuous doubts.
Since the publication of Xinhua Dictionary in the 1950s, it has been accompanied by several generations of enlightenment education. It has attached a lot of traces of the times and cultural significance. The app has won the attention of netizens as soon as the app goes online.
According to the briefing, the APP includes the contents of the 11th edition of the Xinhua Dictionary, the wording of the paper under the reproduction line, the digital version, and the paper version. The original "News Broadcasting" broadcaster Li Ruiying broadcasts, and the Chinese characters standardize stroke animation, etc. Service, two versions can be a key switch. Surprisingly, it is also very convenient to use a photo that you don’t know in the reader’s hands to upload photos and inquiries.
Users can find that the free version can only check two words a day. If you want to continue using it, you have to pay 40 pieces. And a paper version of the Xinhua Dictionary sells for around $20. As a result, doubts have arisen.
Some media have stated that it is understandable that the Xinhua Dictionary App has been charged. After all, according to software development and input costs, payment is inevitable. At this point, regardless of how much the "Xinhua Dictionary" App charges, as long as it meets a reasonable pricing basis. The problem is that free users can only check two words a day. According to a total of more than 13,000 words, they can be used for 18.57 years. Let the majority of consumers with a wait-and-see attitude lose their paying interest from the beginning.
Consumers choose to use a certain product, based on the recognition of the product's features and derived values, rather than emotional or cultural brands alone. If you are not practical for yourself, or cannot meet your real needs, you will naturally lose it. Especially in the Internet age, everyone has the right to freely choose Internet products. If they are not based on user orientation or cannot meet the daily needs of users, they obviously cannot arouse their desire for consumption.
Some netizens spit, “The Internet is so well developed that you can solve problems without spending money elsewhere. Why did you spend money on you? Don’t tell me your authority here. Do you think authority has an effect on me?â€
According to media writer Hu Han, the basic logic of the product model of the Internet era is user-oriented: first meet user needs, and then establish payment models. There are two types of fee-based software tools: payment, or free and value-added services. The former is where the user pays for the download directly, and the irreplaceable replacement of the technology guarantees the user's payment. For other tool software, the access method is "free basic functions, advanced feature charges". For example, free users are allowed to enjoy basic search functions, and if they need to remove advertisements and use additional convenience functions, they need extra. Paying. From a business logic point of view, this is the first to guarantee the number of basic users free of charge, and then from the free users to identify the paying groups to collect fees.
Hu Han suggested that from the perspective of Internet products, Xinhua Dictionaries can rely on authority and professionalism, take the free flow and advertising model, or provide more creative added value, and even extend to education and consulting. The premise is that user needs are supreme. But today's oversighted payment model makes this app a four-in-one: the free part is not recognized by users, and the paid part has no way to provide users with value.
In response to the “payment†that caused controversy, the Commercial Press believes that knowledge payment is a respect for knowledge and a necessary way to maintain the continuous development of products and serve users. In order to facilitate the user's purchase, the "Xinhua Dictionary" APP provides a two-day experience every day, so that readers can understand the APP from all aspects, and can then decide whether to purchase the full content of the application, if necessary. After purchase, readers can check words, listen to pronunciations, read strokes, scroll through offline paper books, and use robots.
It is reported that the Commercial Press will continue to listen to users' feedback and provide more and better services according to the needs of users. The "Modern Chinese Dictionary" APP is also in full swing.
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