With the rapid development of China's electronic technology, the continuous improvement of people's living standards, and the widespread application of smart electronic technology in life, smart home has become the latest trend in the development of home decoration trends in the future. Judging from the current development trend, the smart home industry will become one of the mainstream industries in China for at least 20 years in the future, and the market development prospects are very broad.
According to the data of the "Smart Home Equipment Industry Market Outlook and Investment Strategy Planning Report" released by the Qianzhan Industry Research Institute, in 2014, the market size of my country's smart home industry reached 29 billion yuan; in 2015, the size of my country's smart home market reached 40.34 billion yuan. A year-on-year increase of 41%. In 2017, the scale of my country's smart home market reached 90.8 billion yuan, and the average annual compound growth rate in the next five years (2017-2021) is about 48.12%. In 2021, the market size will reach 436.9 billion yuan.
Investment and financing institutions still have high expectations for this piece of cake. According to Yiou Home Furnishing, a number of smart home financing incidents were reported at the beginning of 2018: On January 4, 2018, Xiaomi's ecological chain company "Green Rice" exceeded 100 million yuan. Yuan B round, on January 8, the smart door and window company "source code intelligence" tens of millions of yuan A round, on February 1, the smart bed company "Qisheng Technology" received a strategic investment of more than 200 million yuan from Red Star Macalline and other institutions. On February 5, Hangzhou Gubei Electronics (BroadLink) 343 million yuan D round......
This year, the giants are facing more fierce competition for the entry of smart homes, and the core is no longer around voice technology and smart speakers. A hardware battle covering home automation will become the focus of this year. Among them, Amazon and Google made aggressive acquisitions to enhance the competitiveness of smart homes. Amazon acquired Ring for US$1.1 billion as a manufacturer of video doorbells. Its products are mainly video cameras, doorbells and other smart home technologies, and it is facing Google's smart home hardware manufacturers. Nest and even the Amazon platform will suspend the sale of Nest products, playing a ban on competitors.
At present, large companies trying to gain a say in the smart home platform can be divided into four categories: (1) Apple, Google and other technology companies have certain platform advantages in their professional fields and are extending to the smart home field. . (2) Large-scale Internet companies represented by BAT (Baidu, Alibaba, Tencent), mainly through cooperation with equipment manufacturers, break through the hardware portal to obtain massive data, and then provide users with content and services to build a smart home ecosystem. (3) Large home appliance companies represented by Haier, Samsung, Midea, etc., mainly seek open cooperation and build smart home platforms by focusing on independent products. (4) Retail companies that take advantage of online or offline sales channels, represented by JD.com, Suning, and Gome.
In the current increasingly fierce competition in the industry, smart home companies must develop new kinetic energy, strengthen the new generation of artificial intelligence research and development applications, develop smart industries, and expand smart life. Specifically, it is "machine learning, humans save energy". Zhang Chen, general manager of the Intelligent Hardware Business Department of HKUST Xunfei Company, gave an example: "There are more and more materials of clothes, and more and more functions of washing machines. The average user has to learn all the usages and study for a long time. And smart home That is, when I take a piece of clothing, the washing machine will tell me how to wash it through the analysis of the material and other factors. "For the washing machine to liberate humans from complex interactions, at least two upgrades are required, one is embedded The human-computer interaction interface based on intelligent voice interaction makes the communication between the user and the washing machine as natural and efficient as people; second, the washing machine must have the learning ability in the background. After learning enough clothes materials and user habits data, you can Assist in the decision-making of the appropriate laundry mode. "Every piece of home is saying'I know you'".
Non-price competition represented by technological innovation, quality and service will become the "killer" for smart home companies to seize the commanding heights of the industry. Experts pointed out that with the development of artificial intelligence, Internet of Things technology, and big data cloud computing, the smart home industry will have a trend of cross-border integration development in the future. For enterprises, only by seeing the trend of industry change and adjusting their development strategies in time, adapting to the laws of development of the Internet economy, and moving from competition to competition and cooperation, can they remain invincible in the fierce industry competition.
In the era of intelligence, the development of smart home enterprises must adhere to customer demand-oriented, comprehensive strengths such as product innovation ability, market expansion ability, brand competitiveness, etc., in-depth understanding of market needs, and better promote market development of. To be proficient in products, get rid of opportunistic thoughts, and steadily produce products that users trust, is the best way to truly gain a foothold in the market reshuffle.
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