On March 29th, TCL hosted the “New World†2017 New Product and Internet New Brand Launch Conference at the Beijing National Convention Center, and launched the third-generation inorganic trichromatic quantum dot TV XESS X2/X3, C2 theatre TV, and P3 gold surface. TV and Thunderbird, an Internet brand for younger groups, and 4 new television products.
“This time, we will concentrate our resources and take the lead in seizing market opportunities. The one-off layout of various series of products provides consumers with multiple options.†As the participants in the industry said, TCL’s launch of this series of products is for consumers. The living room brings more possibilities, causing the market to be unprecedentedly shocked, and it will gain market recognition and consumers' praise with outstanding performance.
It is worth noting that this new product launch event is unprecedented. Internet companies such as Tencent, Alibaba, JD.com and iQiyi are all present. Senior executives, industry experts, investors and more than 400 authoritative media have participated in the announcement. Yes, the specifications are significantly higher than the ordinary new product launches for home appliance companies.
TCL new mass, 20 million users appeared in the conference "At present, China's TV market is experiencing an unprecedented change, and in 2017 will continue to show the characteristics of upward product transformation and channel penetration, and China's color TV industry has entered a new stage of quality consumption. “At the beginning of the press conference, Wang Cheng, Vice President of TCL Corporation, TCL Multimedia COO and General Manager of China Business Unit, said that TCL will implement a total of 15 high-end, mid-to-high-end products in the three major series of X, C and P throughout the year. Surfaces and planes have different product shapes, and exert their power from the four directions of picture quality, sound quality, form design, and content application, thereby forming the strongest spring new product camp in the global color TV market.
According to its introduction, TCL has newly launched the inorganic trichromatic quantum dots TVs XESS X2 and X3, which have made major breakthroughs in technological advancement and cost control. According to Wang Cheng's site, XESS's third-generation QD TVs X2 and X3 have obvious advantages. They use inorganic trichromatic quantum dot luminescent materials to achieve the industry's highest 110% NTSC color gamut coverage, and not only accurately reproduce 1.07 billion colors, but also Key areas such as color display go beyond the ordinary LED, the purity of color is 58.3% higher than that of ordinary LED, accurate display of natural color, and the color stability is more lasting, the lifetime of quantum dot material can reach 60000 hours.In addition, X2/X3 is also matched. Ultra-thin frameless, flat surface 7.9mm \ surface 6.9mm ultra-thin body, QUHD quality engine and Harman Caton audio and so on.
In addition, TCL also deployed top-notch Harman Kardon stereos for C2 theatre TVs, and P3 was equipped with 4000R golden curvature screens that are eagerly sought after by the global market, and plans to cut into the market at lightning-fast prices. It is worth mentioning that in terms of channels, TCL's new products will be launched online and offline omni-channel promotion strategies. Suning, China Gome Online, Jingdong Mall, Tmall flagship store and other Internet platforms are 2017 new products. Important sales positions.
“The centralized release of TCL's high-end product group is based on the rapid development of 2016 results.†According to IHS data, in 2016, TCL ranked third in the world and China’s first in terms of manufacturing volume of 20.2 million units. A number has become a milestone in the history of TCL development. A part of the conference attracted the general attention of the media. It also became one of the highlights of the audience: TCL’s 20 millionth subscriber representative and multinational white-collar Flavia from Europe.
“The development of TCL for more than 30 years is inseparable from the support of users. It is the trust of users that has made TCL today. TCL will provide the ultimate television products and services through unremitting R&D and innovation.†TCL President, TCL Multimedia CEO Lian Lianming expressed thanks to user representative Flavia at the press conference and presented him with the latest X2 and VIP honor cards. It is reported that Flavia was a European who worked in China and unexpectedly became the 20 million TV users of TCL. “The initial choice of TCL TV was because of its picture quality and sound quality that made me feel very comfortable. Quality and service made me very satisfied. I think TCL’s TV is not just a product, but also represents China’s strong technology manufacturing capabilities. TCL It also represents the industry and has become an international brand recognized by more and more friends. I like TCL. It is as passionate as China today.†Flavia’s scene gave TCL a thumbs-up.
At the conference, Lang Ping, the spokesperson for TCL's high-end sub-brand XESS Creation, delivered a blessing in the form of video for the release of TCL's new product. Lang Ping is not only the spokesperson of TCL XESS, but also the first user of XESS TV. She highly recognises the new TCL products, especially the third generation inorganic trichromatic quantum dot TVs, with outstanding performance in picture quality, sound quality and design. Hopefully TCL represents China. The brand has established itself in the global market and has been recognized by more and more consumers."
The "Smart + Internet" strategy has been steadily advancing, and the world has been different. At this conference, TCL officially released the Internet brand Thunderbird and four new television products. According to TCL Multimedia vice president, general manager of TV+ business center, and CEO of Thunderbird Technologies Guo Jie, “Relying on TCL's strong industrial chain advantage, Thunderbird brand has a higher starting point and more reliable quality control. Products will also be able to take care of the user's hardware. And software requirements.†As industry experts say, the launch of the Thunderbird brand will change the pattern of the Internet TV industry and give consumers a new choice.
After the launch of the new product, the large screen on the main stage slowly opened and a huge gift box was revealed. The TCL guest together with the start button opened the gift box. The experience area of ​​the conference was presented to the audience. The experience is divided into XESS quality display area, C series sound quality display area, P series surface display area, Thunderbird display area, TV+ display area and game interaction area. In addition to displaying the latest X2 and X3 televisions, the XESS Quality Display Area also displayed quantum dot display materials. Quantum dots of nano materials exhibit various colors under the illumination of light, and they have a full sense of science and technology, attracting guests to admire them again and again.
In the interactive area of ​​the game, ten televisions are displayed on both sides of a curved arc. The current popular mobile game king's glory is projected on the TV screen. A total of 10 game babes are divided into two groups to “kill†and make gamers unable to stop. It is understood that TCL TV has stepped up its investment in content in recent years, and at the same time, it has "connected" mobile phones and TVs through feature innovations such as screen display, greatly improving the user's experience.
“TCL has proposed a 'double +' strategic transformation of 'smart + Internet' 'products + services' in 2014. It has invested heavily in TV functional innovations and Internet content. At present, some Internet TV brands on the market have reached a level of content. Less than the extent of TCL so rich.†Industry observers believe that the trend of “soft-hard†integration in the TV industry is becoming more and more obvious. Practice has proved that the best model must be cooperation to gather the best to provide the best service and content.
"The theme of this conference, 'The world is different,' demonstrates TCL's 'ambition'." Industry watchers believe that TCL's latest products represent the most cutting-edge technologies in both hardware and software and are truly breaking the tradition. The product group changed people's audio-visual experience and living room living. On the other hand, TCL stood at a new starting point of 20 million units. Through product research and development and technology research and development, it will launch a brand-name domestic brand in the global market to attack Korean brands, thus rewriting. World television industry pattern.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
It is worth noting that this new product launch event is unprecedented. Internet companies such as Tencent, Alibaba, JD.com and iQiyi are all present. Senior executives, industry experts, investors and more than 400 authoritative media have participated in the announcement. Yes, the specifications are significantly higher than the ordinary new product launches for home appliance companies.
TCL new mass, 20 million users appeared in the conference "At present, China's TV market is experiencing an unprecedented change, and in 2017 will continue to show the characteristics of upward product transformation and channel penetration, and China's color TV industry has entered a new stage of quality consumption. “At the beginning of the press conference, Wang Cheng, Vice President of TCL Corporation, TCL Multimedia COO and General Manager of China Business Unit, said that TCL will implement a total of 15 high-end, mid-to-high-end products in the three major series of X, C and P throughout the year. Surfaces and planes have different product shapes, and exert their power from the four directions of picture quality, sound quality, form design, and content application, thereby forming the strongest spring new product camp in the global color TV market.
In addition, TCL also deployed top-notch Harman Kardon stereos for C2 theatre TVs, and P3 was equipped with 4000R golden curvature screens that are eagerly sought after by the global market, and plans to cut into the market at lightning-fast prices. It is worth mentioning that in terms of channels, TCL's new products will be launched online and offline omni-channel promotion strategies. Suning, China Gome Online, Jingdong Mall, Tmall flagship store and other Internet platforms are 2017 new products. Important sales positions.
“The centralized release of TCL's high-end product group is based on the rapid development of 2016 results.†According to IHS data, in 2016, TCL ranked third in the world and China’s first in terms of manufacturing volume of 20.2 million units. A number has become a milestone in the history of TCL development. A part of the conference attracted the general attention of the media. It also became one of the highlights of the audience: TCL’s 20 millionth subscriber representative and multinational white-collar Flavia from Europe.
“The development of TCL for more than 30 years is inseparable from the support of users. It is the trust of users that has made TCL today. TCL will provide the ultimate television products and services through unremitting R&D and innovation.†TCL President, TCL Multimedia CEO Lian Lianming expressed thanks to user representative Flavia at the press conference and presented him with the latest X2 and VIP honor cards. It is reported that Flavia was a European who worked in China and unexpectedly became the 20 million TV users of TCL. “The initial choice of TCL TV was because of its picture quality and sound quality that made me feel very comfortable. Quality and service made me very satisfied. I think TCL’s TV is not just a product, but also represents China’s strong technology manufacturing capabilities. TCL It also represents the industry and has become an international brand recognized by more and more friends. I like TCL. It is as passionate as China today.†Flavia’s scene gave TCL a thumbs-up.
At the conference, Lang Ping, the spokesperson for TCL's high-end sub-brand XESS Creation, delivered a blessing in the form of video for the release of TCL's new product. Lang Ping is not only the spokesperson of TCL XESS, but also the first user of XESS TV. She highly recognises the new TCL products, especially the third generation inorganic trichromatic quantum dot TVs, with outstanding performance in picture quality, sound quality and design. Hopefully TCL represents China. The brand has established itself in the global market and has been recognized by more and more consumers."
The "Smart + Internet" strategy has been steadily advancing, and the world has been different. At this conference, TCL officially released the Internet brand Thunderbird and four new television products. According to TCL Multimedia vice president, general manager of TV+ business center, and CEO of Thunderbird Technologies Guo Jie, “Relying on TCL's strong industrial chain advantage, Thunderbird brand has a higher starting point and more reliable quality control. Products will also be able to take care of the user's hardware. And software requirements.†As industry experts say, the launch of the Thunderbird brand will change the pattern of the Internet TV industry and give consumers a new choice.
After the launch of the new product, the large screen on the main stage slowly opened and a huge gift box was revealed. The TCL guest together with the start button opened the gift box. The experience area of ​​the conference was presented to the audience. The experience is divided into XESS quality display area, C series sound quality display area, P series surface display area, Thunderbird display area, TV+ display area and game interaction area. In addition to displaying the latest X2 and X3 televisions, the XESS Quality Display Area also displayed quantum dot display materials. Quantum dots of nano materials exhibit various colors under the illumination of light, and they have a full sense of science and technology, attracting guests to admire them again and again.
"The theme of this conference, 'The world is different,' demonstrates TCL's 'ambition'." Industry watchers believe that TCL's latest products represent the most cutting-edge technologies in both hardware and software and are truly breaking the tradition. The product group changed people's audio-visual experience and living room living. On the other hand, TCL stood at a new starting point of 20 million units. Through product research and development and technology research and development, it will launch a brand-name domestic brand in the global market to attack Korean brands, thus rewriting. World television industry pattern.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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