At 0:00 on March 29th, Suning Tesco PPTV super brand ended on the day. According to its official micro-message, the volume of orders for ultra-products increased by nearly 5 times year-on-year, and PPTV also became the sales champion brand for online and offline TV categories on the day of the day. According to sales data, emerging Internet brand TVs represented by PPTV smart TVs are more popular with young people in the first-tier and second-tier cities than traditional TV brands and become the main sales force in the market.
The most popular product of the PPTV super brand day is the "buy big and send small" money-saving combination - buy 4K ultra-high-definition large-screen PPTV smart TV 65C2, send 40-inch PPTV smart TV 40C2, two TV sets to hand 5999, saving 1,699 yuan for the user. Indeed, with the diversified development of the current family entertainment needs, one TV can no longer meet the different needs of the family. PPTV is based on such demand considerations before launching a big buy event, allowing users to bring home two TVs at the price of one TV.
It is worth mentioning that, according to the data of new member users of PPTV, the percentage of males who purchased PPTV smart TVs on the 3.28 Super Brand Day accounted for 58%, which is 16% higher than females. In terms of age, 25- to 35-year-old users have become core buying groups, accounting for 55% of the total purchases. This is undoubtedly closely related to the advantages of the sports content that PPTV Smart TV is focusing on.
It is not difficult to see that emerging Internet brand TVs represented by PPTV smart TVs are more popular with young people in first- and second-tier cities than traditional TV brands. In the era of hardware performance and quality convergence, content services and user operation experience will become the new competition point for smart TV brands, and also the foothold of new business models. With absolute content advantages such as sports, film and television, variety and other full-length copyrights, and Suning's all-channel strong market expansion capability, PPTV will certainly become the leading brand in the smart TV industry.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
It is worth mentioning that, according to the data of new member users of PPTV, the percentage of males who purchased PPTV smart TVs on the 3.28 Super Brand Day accounted for 58%, which is 16% higher than females. In terms of age, 25- to 35-year-old users have become core buying groups, accounting for 55% of the total purchases. This is undoubtedly closely related to the advantages of the sports content that PPTV Smart TV is focusing on.
It is not difficult to see that emerging Internet brand TVs represented by PPTV smart TVs are more popular with young people in first- and second-tier cities than traditional TV brands. In the era of hardware performance and quality convergence, content services and user operation experience will become the new competition point for smart TV brands, and also the foothold of new business models. With absolute content advantages such as sports, film and television, variety and other full-length copyrights, and Suning's all-channel strong market expansion capability, PPTV will certainly become the leading brand in the smart TV industry.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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