Excessive interpretation by car companies leads to excessive consumer trust that may be the most serious problem with "automatic" or "semi-automatic" driving systems.
On April 13th, the casualties caused by self-driving cars made the technology push to the cusp again. Different from the past, this time the industry has paid attention to the actual problems of safety and preventive measures of autonomous driving. Instead, it began to explore whether these so-called "autopilot cars" are related to automatic or semi-automatic abstraction. .
It is understood that as early as August 2016, after a self-driving Tesla Model S was scraped in another car in Beijing, the owner pointed out that Tesla sales staff over-describes the "auto-driving" function and exaggerates the actual situation. Features.
After this incident, Tesla Chinese official website quickly changed the word "automatic driving" into "automatic assisted driving", and also required sales personnel to strictly describe this system as a driving assistance system. In addition, the system adds a new feature that alerts the driver to "force" the driver's steering wheel when the resistance of the driver's hands on the steering wheel is not detected.
Even so, in the same year, the German government asked Tesla to stop using the term “autopilot†when advertising, because the consumer was easy to misunderstand the word and thought that the function would make the driver stop when driving. Pay attention to the road conditions.
From "automatic driving" to "automatic assisted driving", it is undoubtedly evidence that the main factor of Tesla's accident is that the driver is too convinced of "automatic driving", which is directly related to Tesla's excessive propaganda. At the same time, in the official website and propaganda of Tesla at that time, there were many photos of the driver leaving the steering wheel with both hands to show "automatic".
Whether it is the frequent occurrence of Tesla accidents, or the fatal accidents caused by other car companies such as Uber in automatic driving, as of now, automakers such as Hyundai Motor Co., Toyota Motor Corporation, Volkswagen, and auto parts suppliers. Representatives at the American Bar Association said that the company must accurately outline the limitations of the autonomous driving system and the circumstances under which the automatic driving system can take over steering, braking and lane keeping operations.
In other words, the most important task of automakers who are currently conducting autopilot research is not limited to research and field testing of related technologies, but more importantly, to clearly determine what autopilot systems can and cannot do. It is not the sale of various auxiliary functions to consumers in other names.
It is especially important to correctly understand and understand the so-called “auto-driving†on production cars today. Among them, the collision avoidance system that helps cars avoid pedestrians and the automatic detection when obstacles are detected by cameras, radars or other sensors on the vehicle. Inductive systems for motion and audio and visual alarms are all important for car companies in marketing and naming.
Even though the current automatic driving has become an important development goal of various car companies, compared with most car companies, the traditional car manufacturers giants Audi, Mercedes-Benz and other performance in this field is relatively low-key, Audi's latest flagship model A8 has Level 3 autopilot is implemented, but they only name the autopilot system "assistant system".
Even some experts have said that the naming of these systems should not use words such as “collision avoidance system†that contain absolute properties, but learn to use terms such as “mitigation collision systemâ€. Therefore, in the current stage, it is not enough to have only mature technology for autonomous driving. On the one hand, laws and regulations, insurance, and road infrastructure are not perfect. On the other hand, excessive interpretation by car companies may lead to excessive consumer trust. The most serious problem with automatic or semi-automatic driving systems.
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