Recently, the smart speaker market has flourished, and sales are expected to reach 225 million in 2020.
In this data, Amazon is the dominant player, while Apple, Google, JD.com, Tmall, etc. are ranked second and third. Why is Amazon ranked first in such a huge smart speaker market?
Target groups are different
Amazon closely connects smart speakers with users' lives, and builds connection points for multiple groups, making smart speakers accepted by multiple users. In contrast, Tmall Genie is more aimed at the elderly and children, and JD.com targets contemporary young people.
Different advantages
Amazon has a well-known prime membership function, users can enjoy a certain degree of discounts when purchasing. At the same time, Amazon will also provide users with new ways to purchase according to their buying habits.
While Google prefers to encourage users to use Google's search service, Apple focuses on hardware sales to obtain another source of income.
The difference in function emphasis
As a smart speaker, it should penetrate into all aspects of people's lives, and Amazon speakers do just that. On the other hand, Google has set the product as a home assistant, while Apple pays more attention to music. There is no obvious difference between Siri and mobile phones.
The above three "differents" allow Amazon to gain a large percentage in the smart speaker market. And through price wars, Amazon has gained more market share. But is this really good?
According to incomplete statistics, the users of Amazon smart speakers are close to saturation. Basically 60% own Amazon smart speakers and 30% own other brands of speakers. It may be difficult to open new markets in the future.
Therefore, the editor believes that if you want to break this dilemma, you need to fully start.
First, we can improve the sound quality of smart speakers.
For speakers alone, in addition to voice interaction, music playback is also a part that users care most about. For example, “when playing music loudly, it can also ensure the original lossless quality of music without distortionâ€, which can be very Good to capture the user's love. If a smart speaker can't even satisfy the sound quality, it can be pressed directly at the bottom of the box.
Second, improve portability and endurance
If a smart speaker can be carried outdoors like a mobile phone, it can also increase the user's love for it. At the same time, since it is to be taken outdoors, its endurance cannot be low. If there is not enough battery to maintain use, most users will not buy smart speakers.
Third, strengthen the privacy and security of users
Security and privacy are what most users care about most, so strengthening this part can firmly grasp the hearts of users.
Summarize
In the future, more smart speakers may come into our eyes. If Amazon wants to maintain this number one position, it needs to make more efforts to improve technological innovation and bring high-quality services to smart speakers.
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