TCL and happy twist "Aunt of Li Tea" burst into laughter!

What troubles are you can't solve a happy twist? There are hilarious baggage, there are also comedy situations that make people clap their hands, and the actors on the stage don't even have to speak, you laugh! On May 5th, the Hefei Anhui Grand Theater was full of seats, laughter continued, and the applause was thunderous. The TCL refrigerator washing machine and the happy twist team's annual masterpiece "The Aunt of Li Tea" was staged, giving the local audience an interactive and participatory feeling. Good and comedy full of hilarious drama feasts, with the audience to experience different drama life, let the public feel the beauty of drama more closely, and interact with consumers, let the audience feel the new products innovative for healthy life. And the life experience of a healthy family that is constantly trying to show.

In the stage, the TCL refrigerator washing machine dialogue drama is implanted vividly, vividly placed in the scene, fits the scene, and is closely related to the personality of the characters, so that the drama scene has more taste of life, the audience is no longer passively accepted in the drama. The isolated product is exposed, but enjoys a whole drama experience with the drama as the core and the brand interaction as the seasoning. In addition to the plot, the TCL refrigerator washing machine prepares multiple interactive sessions for the audience, and the performance and experience of the ice-washed products run through various interactive links, making this drama activity more affectionate. From the event sign-up to the interactive session to the show, the interesting and expected immersive interactive activities greatly mobilized the enthusiasm of the audience. The multiple surprises prepared on the spot caused the audience to scream.

In addition, consumers also directly praised the latest TCL refrigerator washing machine products in the on-site product display area, which not only deepened the impression of the product, but also enhanced the brand trust.

Focus on innovation brings an extraordinary new experience  

The hilarious stage play "Aunt of Li Tea" is adapted from the Broadway classic comedy "Charlie's Aunt", which injects the Chinese comedy soul into the classics. Through the original good story + original good package, the best Broadway adaptations you have seen, interpretation of money, lies The misplaced life caused. Different from the happy happy twist comedy in the past, in addition to the sharp lines and hilarious bag that Thang has always been good at, the complicated character relationship in the play, the clever drama conflict and the storytelling method are also wide open and refreshing. Ingenious sets and props have greatly increased the stage charm of "Aunt of Li Tea", and the maximization of space is unprecedented in the previous stage play of twists. In less than a year, the amazing results of 300 performances! The 27 cities have become the humorous choice of hundreds of thousands of viewers. It is this kind of innovative pursuit of the spirit that only gives the audience such a hilarious visual feast.

The TCL refrigerator washing machine, which has been adhering to the concept of “pragmatic innovation”, has long been focusing on the practical needs of users, and has carried out product and technology innovations. At the same time, it has also explored new modes of interaction with consumers, through product practical scenarios, ultimate product experience and target user groups. Communicate interactively to innovate for a healthy life and bring the ultimate healthy living experience.

The deep cooperation between the TCL refrigerator washing machine and the drama "Aunt of Li Tea" is also highly compatible with the core of the drama innovation. TCL washing machine has bid farewell to the secondary pollution problem of the washing machine industry that has plagued users for many years. It has broken through the traditional technical barriers and changed the internal structure of the traditional washing machine. It is the first new type of pollution-free washing machine, and has introduced the pollution-free washing machine. The dirty drum washing machine and the bucket-free washing machine in the pollution-free barrels are used to lead the health of the times with technological innovation, completely solve the problem of secondary pollution of laundry, become the founder of the free sewage system solution, and the maker of the standard of the pollution-free washing machine. The first featured certification winner of China Light Industry Federation, practicing the big country brand with the corporate spirit of dare to dare to adhere to it; in March 2018, the brand strategy was completely upgraded as “free pollution +”, and the new “free pollution +” technology Innovative upgrades, 100% health and pollution-free laundry, let users renew their clothes every time. Bringing everyone the ultimate laundry experience.

The drama requires a superb performance and a comprehensive performance from the director, screenwriter, stage lighting to the constant trial and error and adjustment of the actors, in order to present a wonderful performance without NG. Just like this ultra-high demand strength of NG, TCL refrigerator also insists on solving the pain points of users with technological innovation, not only keeping it fresh, but also proposing a health management plan for ingredients. After three years, the first one-in-one inverter air-cooling technology was launched, and a series of integrated inverter air-cooled refrigerators were launched. In March 2018, it was upgraded to a smart and healthy “wind-cooled +” strategy. The new “air-cooled +” technology upgrade not only focused on fresh ingredients. Storage, more focused on food and smart health storage, to provide users with the best health storage solutions, bringing a healthy life experience of full space and full chain without NG.

Deep innovation cooperation, save all unhappy

Why do the industry-leading TCL ice wash products work together with classic drama? The answer is, just to save your life! Modern fast-paced life has caused many people to multiply pressure, and high-stress life requires a hilarious comedy to relax. Since the birth of the drama, it has resonated with the changes of the times and accompanied by social life. "Do not forget the initial heart, do high-quality comedy with heart, and bring joy to the audience" is the thing that has been insisted on for 14 years, saving the public unhappy. life. The TCL refrigerator washing machine, which has been deeply immersed in the deep demand of consumers, is constantly exploring. Through product innovation, it constantly solves the pain points of users and serves the needs of healthy living, bringing new high-quality lifestyles to consumers and saving the unhealthy life of the public.

The drama "Aunt of Li Tea" interprets a misplaced life caused by money and lies through innovative methods, while the TCL refrigerator washing machine uses innovative technology to make your healthy life a good place. TCL pollution-free washing machine, in order to prevent secondary pollution of the laundry, achieve 100% free pollution, and also carry out a series of technical upgrades according to the special needs of the current users, achieving a 40-minute speed-drying and drying, 50 ° C low-temperature drying Innovative techniques such as dry care, 12KG super-large washing space, 45 decibel washing and mute, and 1+N exclusive laundry space create an extremely comfortable laundry experience, bringing quality and healthy living, and making healthy washing a good place.

TCL refrigerator is innovative through integrated variable frequency air-cooling technology. It achieves 2 minutes of rapid cooling for food storage, fast and quick-locking, and locks the original flavor of the ingredients; unique AAT negative oxygen ion fresh-keeping technology, permanent space for all Release, integrate the four functions of dust removal, deodorization, sterilization and fresh-keeping, realize the water retention rate of fruits and vegetables for more than 90% in 7 days, remove 91.17% E. coli, provide 360° all-round fresh maintenance for food; Special space partition, dry and wet partition, 3 °C maternal and child area, -1 degree fish meat constant lock area and other special food storage areas, to meet the user's special needs for comfortable living needs, so that smart and healthy life is good.

Differentiating marketing and promoting new lifestyles

In recent years, while the products continue to improve, the TCL brand continues to exert its efforts in marketing. In 2015, TCL started the industry first, and joined the happy twist "Charlotte Trouble", "Shameful Iron Fist", "Shakespeare Don't Be Angry" Such classic dramas kicked off the prelude of drama marketing, and devoted all the time to the promotion and popularization of the drama culture, bringing a lot of sensation. In addition to the use of drama and consumer interaction, TCL is named CCTV1 "Daguo Brand", exclusive title food variety "Huang Xiaochu's Spring, Summer, Autumn and Winter" in the fourth quarter, and "Justice League" and other Hollywood super IP cross-border continued Cooperation, renewed the Chinese men's basketball team and CBA, signed a new generation of artist Ma Tianyu as the global brand spokesperson, signed the football star Neymar as a global brand ambassador. This drama activity is not only the inheritance and innovation of the big country brand TCL on the Chinese drama culture, but also a new step for the TCL brand in the pursuit of differentiated product brand marketing. It is also a rich communication between the TCL refrigerator washing machine and the public. Forms. With this drama, TCL refrigerator washing machine realizes face-to-face product communication and interactive experience for users, presents users with visualized scene product experience, and presents comfortable, high-quality life and promotes healthy life for the public through easy and entertaining ways. Way, for the speed of healthy living home.

The encounter with a drama is not only a spiritual pleasure, but also makes the laughter filled, and can bring the excellent quality of the TCL refrigerator washing machine into thousands of households. With the rejuvenation of TCL brand and diversified product development, TCL refrigerator washing machine also uses the drama and the effective audience to effectively link, gradually promote user iteration and establish a new brand image. In the future, TCL refrigerator washing machine will continue to use the ultimate pursuit spirit of the drama in product development, production, service and other aspects, and strive to present high-quality life for users and speed for healthy living.