Tablet PC price war "muddy" prototype has become

When the tablet PC price war starts, for tablet PC makers including Apple, the advantage is that it will attract more consumers to participate. The "cakes" will grow bigger; the downside is that profits will become thinner and they will stick to high-end Apples. That said, it is likely to once again become a leader in the niche market.

"After the announcement of the price, there are certainly many people who say that Acer is insane." In recent days, at the Acer Tablet Press Conference, its China General Manager Ai Ren Si has repeatedly stressed that the price of the Acer Tablet PC will be very attractive.

In December 2010, Jiang Fanke Lanci, the then president and CEO of Acer, claimed that the development of tablet PCs was part of Acer's "natural evolution" process. The tablet PC market was just starting. Acer was not late to join. He threatened that Acer would break Apple's dominant position. Ryan Tsang, an analyst at Royal Bank of Scotland, believes that Hwang’s remarks are very high-profile. “Apart from price, it's hard to say whether Acer’s products are different from the iPad or perform better than the iPad.”

It seems that Acer is trying to drag Apple into a "quagmire" with a price war. Throughout the history of Apple's 30 years of development, Apple under Jobs has been trying to get rid of the shadow of the price war. In October 2008, Jobs spoke on the quarterly financial conference call: "We don't know how to design a computer with a price of only $500 and it's not a big waste. Our DNA won't let us do that." Apple's dazzling star at the time was the MacBook Air, an ultra-thin notebook computer that was chased by many opponents.

But needless to say, in addition to innovation, price competition has also been the DNA of IT industry development.

Jobs's tactics to get rid of price warfare are innovations, including technologies and applications, and the second is to create a relatively closed system so that others cannot enter. Scully, the former CEO of Apple, stated: "Jobs thinks about design from a systems perspective and insists on managing and controlling the entire system. He believes that if the system is opened, there will be human-made changes that will make the user experience Discounted. Jobs will not launch products with a discounted user experience."

One of the secrets of Apple's iPad was its exquisite operating system iOS, whose originator dates back to MacOS that year. In the mid-1980s, the closed concept of MacOS made Apple miss the opportunity to become a big winner of the graphics operating system and gave up the opportunity to Microsoft.

Today, Google's "Hive" (Google Android3.0 version of the alias, used exclusively for tablet computers, journalists note), much like Microsoft's Windows. If history repeats itself, under the dominance of Google, the tablet PC market will undoubtedly once again enter the track of price competition.

On March 3, 2011, Apple CEO Steve Jobs said at the iPad 2 Tablet PC conference: "Apple has more than 90% of the Tablet PC market. Our competitors will only flee." But his opponents are not only not Escape, and go hand in hand. When the tablet PC price war starts, for tablet PC makers including Apple, the advantage is that it will attract more consumers to participate. The "cakes" will grow bigger; the downside is that profits will become thinner and they will stick to high-end Apples. That said, it is likely to once again become a leader in the niche market.

The situation of Apple's iPad today looks very much like the 1984 Macintosh.