Deng Yuankai: PC and the Year of Need for Core Power

The birth of the first personal computer in 1981 announced the arrival of the era of personal computing. However, the PC industry, which has enjoyed a long period of time, is facing an unprecedented dilemma: the slowdown in shipment growth and the strong impact of tablet PCs. The entire industry needs new momentum to support its recovery and development.

“In the 30 years since the development of the PC industry, the convergence of applications has continued, whether it is the integrated use of mobile Internet, high-definition, 3D games, and other multimedia by individual users, or the business computing needs of enterprise users for large-scale data centers, cloud computing, and the Internet of Things. The demand for these converged applications requires the support of fusion technologies such as the APU. I am very pleased to see that AMD's Fusion APU products will come out in time.” said Deng Yuanyu, an expert and mobile internet expert who has taken root in the Chinese IT industry for more than 20 years. It is hoped that the new identity of AMD Greater China will lead the Chinese PC industry and the global PC industry into a new era of accelerated computing.

Entering a new historical stage of PC development, users' application requirements are increasingly diversified and visualized, and the user experience brought by PCs is more emphasized. It is precisely because of this change in application requirements that the GPU (graphics processor) The role of this is increasingly important, and the coordination with the CPU has also become the key and focus of this integration. In March of this year, AMD Fusion APU, a multi-core processor and a product that supports DirectX11 performance alone, was released in China, advocating the unique advantages of collaborative computing and acceleration. This new architecture can be regarded as a tremendous advancement in the processor's appearance from the x86 architecture, and it is undoubtedly a new turning point in the 30 years since the personal PC was born.

According to reports, the APU successfully solved the problem of power consumption and realized an optimal solution under low energy consumption. The APU's lowest power consumption is only 9 watts, enabling the terminal to have battery life of up to 12 hours in all weather.

“In the future, people and the world will be connected at any time.” In the eyes of Deng Yuanzhang, the future of human-machine interface innovation and user experience improvement is based on changes in the PC architecture. “In the future, a wide variety of applications will continue to change people’s lives. The emergence of APUs is making these future applications possible and becoming “invisible computing” that integrates into people’s lives. In fact, end users value it more. It's the ultimate experience. To achieve invisible computing, it is necessary to truly integrate the CPU and GPU represented by the APU. When a variety of applications are performed at the same time, they still get a smooth experience.” Deng Yuanzhang summarized.

However, it is not AMD's company that can make the whole PC industry enter the new era quickly. In Deng’s mind, a good company is to promote the healthy development of the entire ecological environment. It is reported that APU has just come out, not only a lot of OEM (OEM) manufacturers have launched APU-based notebooks, one machine and tablet computers, optimized for the APU IE9, Adobe Flash, storm video, etc. have also come out, allowing users to The first time to experience the acceleration experience brought by APU. “APU is an open platform, developers can use this open platform to develop a lot of applications, it is the cooperation of the entire ecosystem partners, can be APU in graphics processing, video processing, 3D display and other aspects of performance is complete In the new turning point of PC development for 30 years, AMD hopes to work together with the industry chain to create a healthy ecosystem that allows more people to participate in the development and benefit more users, said Deng Yuanzhang.